Performance Marketing Manager

Performance Marketing Manager

Location: Delhi
Experience Required: 7+ Years
Industry Preference: Fashion, Jewellery, Furniture, Beauty/Personal Care, Consumer Goods
Mandatory: Strong D2C experience with hands-on Google Ads & Meta Ads
Budget Handling: Must have managed ₹1 Cr+ monthly ad spends

Job Overview

We are seeking an experienced Performance Marketing Manager to lead and scale high-budget digital advertising campaigns. The ideal candidate should be highly analytical, growth-oriented, and experienced in driving profitable performance for D2C brands.

Key ResponsibilitiesPaid Advertising Management

• Manage end-to-end campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).
• Optimize campaigns for ROAS, CPA, CTR, CAC, and LTV to ensure strong performance outcomes.

Strategy & Optimization

• Conduct keyword research, audience segmentation, and competitor benchmarking.
• Execute continuous A/B testing for creatives, audiences, and landing pages.
• Scale campaign budgets efficiently while maintaining profitability.

Analytics & Reporting

• Monitor daily performance metrics and extract actionable insights.
• Prepare detailed performance reports, dashboards, and optimization recommendations.

Collaboration & Execution

• Work closely with creative, content, and product teams to ensure campaign alignment.
• Maintain brand consistency across all ad messaging and digital assets.
• Stay updated with platform changes, new tools, and digital marketing best practices.

Required Skills & Qualifications

• Minimum 7+ years of experience in Performance Marketing.
• Strong background working with D2C brands.
• Proven capability in managing ₹1 Cr+ monthly ad budgets.
• Hands-on expertise in Google Ads & Meta Ads.
• Strong analytical skills with deep knowledge of ROAS, CPA, CAC, LTV, CTR, and CVR metrics.
• Experience running performance campaigns for ecommerce brands.
• Proficiency in Google Analytics, Google Tag Manager, Google Merchant Center, and Meta Business Manager.

Job Type: Full-time