App Product & Business Manager

Position : App Product and Business Manager

Location : Delhi/Kolkata

Experience : 10 to 15 Years

Working Days : 6 Days Office

Education : Bachelor's degree in Business Administration, Marketing, Product Management, or a related field. MBA is a plus.

Required Qualifications :-

Direct experience working with or understanding the rural Indian market, including consumer behavior, distribution channels, and cultural sensitivities.

Product and Business Manager to lead the growth and adoption of our innovative Android app in rural India.

Key Responsibilities :-

• Marketing & User Acquisition :-
• Design and implement effective marketing campaigns tailored for rural audiences, leveraging local languages, cultural nuances, and appropriate communication channels.
• Work closely with the agent network to provide them with necessary marketing materials, training, and incentives to drive user acquisition and engagement.
• Develop strategies to educate rural users on the benefits and usage of various app features (e.g., UPI payments, e-commerce, eLearning, voice calls).
• Product Strategy & Roadmap :-
• Collaborate with the development team to define and prioritize product features based on market research, user feedback, and business objectives for rural users.
• Develop a clear product roadmap that aligns with the overall company vision and growth targets.
• Continuously identify new service opportunities relevant to rural consumers (e.g., specific agricultural services, local classifieds, micro-insurance).
• Business Development & Growth :-
• Formulate and execute comprehensive go-to-market strategies for new features and overall app adoption in rural markets.
• Optimize the agent referral program to maximize app downloads, active users, and service utilization.
• Identify and forge strategic partnerships with local businesses, financial institutions, and government initiatives relevant to rural services (e.g., ONDC participants, local merchants for e-commerce, gold loan providers).
• Analyze market trends, competitive landscape, and regulatory changes impacting rural digital services.
• Market Research & Insights :-
• Conduct deep dives into rural consumer behavior, preferences, and pain points through surveys, focus groups, and field visits.
• Gather and analyze user feedback to inform product improvements and new feature development.
• Monitor key performance indicators (KPIs) related to user acquisition, engagement, retention, and revenue, providing regular reports and actionable insights.

Job Type: Full-time

Schedule:

• Day shift
• Morning shift

Work Location: In person