Performance Marketing Manager

The Performance Marketing Manager role is designed for a highly strategic, growth-driven market.

This position is ideal for someone who can think beyond campaigns- someone who understands brand growth systems, builds scalable funnels, mentors teams, and serves as a key strategic partner to clients.

Key Responsibilities

1. Strategic Leadership

• Develop full-funnel growth strategies for eCommerce and D2C brands across Meta, Google, and supporting channels.
  Build quarterly/annual growth roadmaps, aligning on budgets, funnels, and scaling milestones. Identify opportunities for scale, efficiency, and experimental growth across platforms. Provide strategic direction for creative messaging, hooks, and content required for scaling brands.

2. Performance Management & Optimization

• Oversee and guide the execution of high-budget campaigns across Search, Shopping, Display, Video, and Paid Social.
  Conduct deep performance audits to identify bottlenecks and implement optimization frameworks. Lead large-scale A/B testing across creatives, placements, audiences, and landing pages. Own ROAS, CAC, and revenue targets while ensuring cost efficiency and sustainable scaling.

3. Analytics, Forecasting & Insights

• Build advanced performance dashboards and insight-driven monthly/quarterly review decks.
  Interpret complex data to drive actionable strategies and next-step recommendations. Manage forecasting, budget allocation, pacing, and scenario planning. Ensure strong tracking hygiene through GA4, UTMs, tag setups, and attribution modeling.

4. Client Leadership & Business Ownership

• Act as the strategic partner for key D2C clientsrepresenting Intent Farms expertise.
  Lead performance review calls, present insights, set expectations, and drive decision-making. Build long-term relationships based on transparency, growth, and data-driven recommendations. Consult clients on multi-channel marketing strategies beyond paid ads (CRO, retention, CRM, landing pages, creative direction).

5. Team Management & Mentorship

• Lead and mentor a team of performance marketers and associates.
  Define processes, optimization checklists, creative testing frameworks, and best practices. Conduct skill assessments, training sessions, and growth plans for team members. Ensure high-quality delivery, timely execution, and smooth cross-team collaboration.

Requirements

• 3-6

  years of hands-on experience

  in performance marketing, with strong eCommerce/D2C experience. Deep expertise in

  Meta Ads Manager and Google Ads

  , especially Search + Shopping + Paid Social. Proven experience in scaling D2C brands from early-stage to multi-crore monthly revenue. Strong analytical acumen with proficiency in

  GA4, Looker Studio, and advanced Excel/Sheets

  . Expertise in

  funnel optimization, CRO, remarketing frameworks, and landing page performance

  . Ability to build and present high-level strategic plans and performance reviews. Strong leadership skills with experience managing and growing high-performing teams. Excellent communication, client management, and decision-making abilities. Experience managing multiple accounts with high budgets in a fast-paced agency environment.

Good to Have

• Experience with Shopify, landing page tools, or CRO testing platforms.
  Knowledge of automation tools, scripts, or rule-based optimization. Exposure to influencer + paid media synergy strategies. Ability to contribute to agency growth through process creation and innovation.