PR & Social Media Lead

Job Description

Job_Description":" About Us Confluencr is redefining influencer marketing for India With 100+ team members and campaigns across 15+ countries, we\u2019ve helped over 700 brands\u2014from skincare giants and electric vehicles to edtech disruptors and real estate leaders - build influence that drives action. We blend cutting-edge tech with a marketer\u2019s mindset. Our in-house systems help us shortlist the right creators, track performance at scale, and optimise campaigns in real time\u2014but it\u2019s our strategic thinking and storytelling that make the impact unforgettable. From helping a D2C brand 10x its sales to turning B2B products into viral content - were not just executing briefs. We\u2019re pushing boundaries, every single day. If youre looking to work where creativity meets precision, and where influence is built\u2014not bought\u2014welcome to Confluencr. Confluencr is a part of Walnut Folks Group Requirements Role Overview This is a role for a communications strategist who thinks beyond likes and follows. We\u2019re looking for someone who can build a strong voice for both brands (and our founders), across LinkedIn, digital PR, owned content IPs, and platforms that matter. If you know how to get us featured in ET Brand Equity, land a podcast episode with YourStory, and own LinkedIn as a high-conversion platform, we want to talk. What Youll Own 1. PR & Thought Leadership Build and execute a PR roadmap for both Confluencr and Intent Farm Draft pitches, articles, and story hooks for top-tier publications (e.g., Forbes India, Entrepreneur, Inc42, ET BrandEquity) Drive founder visibility through interviews, podcast invites, and panels 2. LinkedIn-Led Brand Content Own all founder and brand pages on LinkedIn (this is our primary platform) Publish 6\u20138 high-quality content pieces per month: frameworks, insights, client wins, internal culture, research drops Run experiments with carousels, PDF downloads, newsletter-style posts, etc. 3. Long-Form & Authority-Building Content Plan and produce: Research reports on the creator economy / performance benchmarks Founder podcast or video series Internal creator features or brand showcases Coordinate with writers, designers, and editors to bring content to life 4. Social Media & Digital Reputation Develop a non-gimmicky, content-rich strategy across LinkedIn, Instagram (only if relevant), Twitter No dance reels, no trending audio\u2014only real stories, real value Build visibility for high-quality campaigns via organic and boosted efforts Metrics You\u2019ll Be Accountable For Brand & founder LinkedIn follower growth + post engagement PR placements (quality, not volume) Inbound leads generated via thought-leadership Growth in non-paid web traffic from brand search Podcast/owned IP listen/download metrics (if launched) Social share-of-voice vs competitors Who You Are 4\u20138 years of experience in PR, communications, or social media for startups, agencies, or creative companies Exceptional writing skills with ability to ghostwrite for founders Deep understanding of LinkedIn\u2014not just as a post platform, but a thought-leadership and growth channel A nose for a story, and strong media relationships (especially in business, startup, and marketing verticals) Analytical mindset\u2014can read metrics and adjust strategies Curious, resourceful, and outcome-driven\u2014not just a poster, but a brand builde