Shopper Marketing Manager

About us:

Job Title:

Location:

Experience Required:

Reports To:

Role Overview:

Key Responsibilities:

Category Revenue & Profitability Management

• Monitor and manage category top-line and bottom-line performance.
• Track sales data, profit margins, and promotional effectiveness.
• Ensure category pricing and promotional strategies support business objectives.

Market Research & Category Sizing

• Conduct in-depth market analysis to estimate category size, growth potential, and competitor share.
• Leverage shopper insights, retail audits, and syndicated data to guide category strategies.

Market Share Growth

• Design and execute shopper marketing programs to drive brand visibility and conversion at retail touchpoints.
• Collaborate with sales teams to implement execution plans across modern trade, general trade, and e-commerce channels.

Category Opportunity Identification

• Identify high-potential sub-categories, consumption trends, and whitespace opportunities.
• Develop recommendations for product portfolio expansion and targeting strategies.

Driving NPD Sales

• Support the launch of new products through market activation plans.
• Monitor post-launch performance and optimize based on customer and retailer feedback.

Skills & Competencies:

• Strong analytical and problem-solving skills.
• Proficiency in MS Excel, PowerPoint, and data analytics tools (Nielsen, Kantar, etc., preferred).
• Ability to interpret market and consumer data to develop actionable plans.
• Excellent communication and presentation skills.
• Strong cross-functional collaboration mindset.

Qualifications:

• Master’s degree in Marketing, Business Administration, or a related field
• MBA from Tier 1 B-schools preferred
• 1–2 years of relevant experience in shopper marketing, trade marketing, or category management in FMCG/CPG industry.

Key Performance Indicators (KPIs):

• Category revenue growth vs. target.
• Market share improvement.
• NPD sales contribution.
• ROI on shopper marketing initiative