Shopper Marketing Manager

Role : Ecommerce shopper marketing manager

The Ecommerce team is a highly agile and high growth team which is evolving rapidly. This role will lead all shopper related activations on the digital shelf that lead to business goal delivery of revenue and profitability for the product portfolio. The incumbent will be the custodian of the brand on shelf and is responsible for planning to execution on key e-commerce accounts.

About Godrej Consumer Products

Godrej Consumer Products is a part of the over 123-year-young Godrej Group. We are fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others. As an emerging market company, we have witnessed rapid growth and are pursuing our exciting and innovative aspirations.

Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion, we are building our presence in three emerging markets, namely Asia, Africa, and Latin America, across three categories (home care, personal care, and hair care).

We rank among the largest household insecticide and hair care players in the emerging markets. In household insecticides, we are the leader in India and Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent and are the number one player in hair colour products in India and sub-Saharan Africa, and among the leading players in Latin America. We rank second in soap products in India, first in air freshener products in India and Indonesia, and lead in wet tissue products in Indonesia.

For us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health, and education. We are also bringing together our passion and purpose to make a difference through our Good & Green approach to build a more inclusive and greener India.

At the heart of it all is our talented team. We take much pride in fostering an inspiring workplace with an agile and high-performing culture. We are also deeply committed to recognising and valuing diversity across our teams.

Our People Philosophy

Core to our employer brand, is the philosophy of tough love. We expect a lot from our team members, differentiate on the basis of performance and potential through career opportunities and rewards and lay particular emphasis on developing, mentoring and training. We believe that passionate, rounded individuals with diverse interests make for better Godrejites. And we understand that our team members play multi-faceted roles. This is why we encourage them, not just to explore their whole selves, but also create an enabling space for them to do so.

Your Roles & Responsibilities:

Shopper understanding and analytics

• Develop deep understanding of shopper insights & behaviour for the categories
• Obsess over shopper & consumer experience data (reviews, conversion, competitor moves, listings issues etc) & ensure appropriate actions are taken in response
• Develop e-com shopper marketing plan for priority sub-brands
• Implement plan via both direct execution and influencing other e-com verticals
• Analyze e-com performance on regular basis and identify course corrections

Category annual planning

• Represent category/brands to e-com customers, especially in JBP & quarterly plans
• Input into overall brand LRP/AOP, qtly plans, launch plans; own e-com AOP for category

Marketing execution coordination

• Ensure top-of-funnel digital is leveraged for e-com (influencing brand and digital marketing teams)
• Jointly plan & execute full funnel activities, along with digital marketing manager
• Lead replication of the brand IMC on ecommerce media assets

Skills required

• Agile – able to execute rapidly and effectively in complex environment, strong results orientation
• Bold – ambitious mind-set, willing to stretch for outstanding results
• Consumer & customer obsessed – strong interest in and knowledge of e-com space, instinct always to take the consumer perspective
• Data driven – strong analytical skills and strategic thinking, able to use structured thinking to diagnose issues, assess options and develop recommendations
• Organized team player – always plans ahead, highly responsive to team mates and stakeholders, strong task and time management skills

Qualification and Experience:

• MBA with 4-6 years’ experience
• Significant experience in digital & e-commerce ecosystem (at least 1 year in e-com or 2 years in broader digital)
• Significant experience in brand management / shopper marketing (at least 1 year in this type of role with e-com)
• Majority of experience in FMCG / can consider Consumer Durables if strong on other dimensions

Reporting Structure

• Reporting:

  E-commerce Head

• Team reporting to:

  1-2 direct reportee

Job Location

• You will be based in Mumbai.