201 Consumer Insights Jobs

Job Description: As a Trade Marketing Manager, you will be responsible for leading trade marketing initiatives to enhance brand visibility and drive sales growth across various markets. Your role will involve planning and executing trade shows, dealer meets, and channel events, as well as coordinating new product launches in collaboration with the sales and marketing teams. Additionally, you will be tasked with developing and managing trade schemes to boost primary and secondary sales, overseeing both Above-the-Line and Below-the-Line marketing campaigns, and working closely with sales teams to gain insights into market needs and consumer behavior. Key Responsibilities: - Plan and execute trade shows, dealer meets, and channel events. - Lead new product launch activities in coordination with sales and marketing teams. - Develop and manage trade schemes to drive primary and secondary sales. - Oversee ATL (Above-the-Line) and BTL (Below-the-Line) marketing campaigns. - Collaborate with sales teams to understand market needs and consumer insights. - Monitor ROI and performance of trade marketing activities. - Work closely with distributors and channel partners to enhance brand presence. Requirements: - MBA in Marketing with 10-15 years of experience in trade marketing. - Strong understanding of retail and distribution channels. - Proven experience in organizing trade events and product launches. - Excellent communication, planning, and team leadership skills. - Willingness to travel as required. If you possess the required qualifications and experience and are passionate about driving trade marketing strategies to achieve business objectives, we invite you to join our team as a Trade Marketing Manager in Coimbatore.,

The individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. You should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. The goal is to increase sales and profitability of the milk & milk products business by focusing on marketing and innovation. This includes building a portfolio with sub-brands catering to consumer needs, implementing focused marketing campaigns to drive category sales, and launching new products. Experience in the FMCG/Food industry is a must. **Responsibilities:** - Brand positioning and consumer insights - Develop and execute 360-degree marketing plans - Translate brand elements into plans and go-to-market strategies - Monitor market trends, research consumer markets, and competitor activities **Qualifications:** - Post Graduate or equivalent in Marketing from premium institutes - 5-8 years" brand management or marketing experience in FMCG is a must,

Why does your role matter ????? Imagine a world where countless brands exist, but none of them stand out or connect with people on a deeper level. Now, imagine a brand that resonates so strongly with its audience that it becomes a part of their identity. As a Brand Manager, that&aposs your mission. You are not just building a brand; you are shaping its voice, its image, and the emotional connection it has with its audience. As a true category creator, you&aposll elevate our brand beyond gaming, creating compelling narratives that transform public perception. You&aposll transform Rush Gaming Universe (RGU) into more than just a nameinto a brand that people love, trust, and feel a part of. This is your chance to redefine how people perceive and engage with casual gaming in India. What would your role look like ???? As a Brand Manager, you will be the architect of our brand&aposs identity, responsible for shaping how 100s of millions of people perceive and connect with the Rush Gaming Universe. Your mission To build and elevate RGU into a brand that not only stands out but also resonates deeply with our audience. This role requires a strategic thinker, a storyteller, and a visionary who can translate ideas into powerful brand experiences. You&aposll be crafting the brand&aposs voice, guiding its image, and ensuring every touchpoint reflects our core values. At Hike, we&aposre not just redefining gaming; we&aposre creating a brand that people love and trust. If you&aposre ready to lead this transformation and make a lasting impact in the industry, the role of Lead, Brand Marketing awaits you. Are you ready to shape the future of RGU Wanna Hike / Introduction ???? At Hike, we&aposre building the Rush Gaming Universe ???? ???? ???? We&aposre taking gaming, one of the fastest-growing segments of entertainment in India, and converting it into a brand new source of economic opportunity. We&aposre building a new kind of game economy where players can play, earn & grow Hike Code ????( Our core cultural values ) The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance and much more. We have 9 core values?: Top Talent in Every Role ? Both a quest for greatness & shared values are important to us Owner not a Renter ? Proactive & radically responsible. Everyone is an owner Pro-Sports Team ? Strength-based, results-driven with a "team-first" attitude Customer Obsession ? We exist to delight our customers Think Deeply & Exercise Good Judgement ? Clear mind, obsession to simplify & data-informed Build & Make Magic ? Courage to walk into the unknown and pioneer new fronts Be Insatiably curious & keep Improving ? Curiosity to acquire new perspectives, quickly Move Fast & Be Dynamic ? Ruthless prioritization & move fast Dream Big, Be Bold & Think Long Term ? Courage to climb big mountains Do these resonate with you If so, read on! Here are the skills & experience we are looking for. 4+ years of full-stack brand marketing experience, especially with a strong, high-quality consumer brand (gaming and/or technology products is a bonus). Demonstrated experience obsessing over connecting emotionally with consumers and enhancing brand loyalty. Crafts impactful brand campaigns that deliver strong ROI, finding creative ways to maximize visibility and engagement. Understands brand levers and their influence on business outcomes, staying ahead of risks to brand integrity. Expert in ATL and BTL Marketing?: Combines broad-reach campaigns with targeted engagement for maximum brand impact . Demonstrated creating new digital and physical brand experiences that set the brand apart . Uses market trends and consumer insights to craft compelling brand stories and strategies . Ensures brand initiatives align with consumer behaviour and market demand, focusing on what truly matters . Leverages simple metrics to drive brand success, aligning efforts with key performance indicators . Decision-Maker Moves fast with high-quality decisions, understanding when to take calculated risks . Ensures effective communication of the brand&aposs value propositions across all markets . Drives market strategy to establish the brand as a leader in real-money gaming . How you&aposll make the magic happe n Develop and execute a brand strategy that positions RGU as the best and most trusted choice in the play and earn gaming space both in India and globally . Craft a compelling brand story that shapes the perception of casual gaming by highlighting the skill, fun, and community aspects of our platform . Create high-impact brand strategies and campaigns that deliver strong results while being resource-conscious . Prioritize spending on high-leverage activities to maximize ROI and contribute directly to brand growth and international expansion . Analyze market trends, consumer behaviours, and competitive landscapes to craft spot-on strategies for target audiences . Create breakthrough marketing that stands out and has never been thought of before . Leverage AI and automation to optimize marketing, campaign targeting, and customer engagement . Collaborate with internal teams to ensure brand alignment across all touchpoints and refine messaging that highlights RGU&aposs unique value propositions . Monitor key metrics, making data-driven decisions to fine-tune strategies and drive market growth in India and internationally . Establish strategic partnerships that amplify brand visibility and credibility, collaborating with influencers, industry leaders, and cultural icons . Benefi ts ? We offer tremendous benefits & perks. Learn more at work.hike.i n Show more Show less

Role Summary Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience and best in class customer service to our users. We have started with our first step by launching Investment & Trading platform Dhan (www.dhan.co) We are looking for someone who would be our brand custodian / manager, has strong communication skills that drive creativity and content distribution. Your work will be multidisciplinary as social media, for us sits at the crux of product, marketing, customer service and growth. Customer empathy is an integral part of this role which will necessitate you to navigate through users' demands, concerns and praises. And last but not least, it will require you to establish and build a continued connection between our brand and our users. As a Social Media Manager, you will work alongside all teams (growth, product, content, technology and also our founders) to reach our brand&aposs goals. From creating periodic editorial calendars, using marketing to deliver our brand&aposs message, you will be the link between our business and our users - current and prospective. You will determine the initiatives that work the best and amplify those to continue our growth. We are looking for someone who ensures a great outcome, wherein the social media presence will be measured based on agility and continuous data analysis; both quantitative and qualitative. Expected Responsibilities: Contribute to our marketing strategy by leveraging social media to acquire and retain customers Develops and executes the plans to grow market share by developing social media marketing programs across all products Maintain research databases by identifying and assembling marketing information Develop current and long-term market forecasts via research, analysis of market data Develop new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources Manage the social media budget by analyzing variances and taking corrective actions Measure everything on social media, with data including consumer insights, feedback, questions, comments, concerns and much more; channel them back to product teams and complete the loop that builds what the customers want Ensure you are driving the mechanism to capture social media communication and that can be translated into product improvements Working alongside marketing with product & business owners to ensure continuous customer connect via web presence Expected Skills: 2-4 Years experience in a similar role with a consumer facing organisation or B2C startup. Bachelor&aposs Degree in Marketing, communications, marketing, english, journalism, or related field from premier institute, and being agile w.r.t the ever changing social media landscape Past and latest experience with a financial services company will be awesome. Banking, financial services, or payment companies are super! Digitally and social media savvy and aware about the global and India FinTech trends. It will be amazing if you are connected with key influencers! Proficient in all relevant social media tools Fluent in English communication, confident, articulate, and self-motivated Creativity to lead campaigns, define target audiences and knowledge of consumer behavior It would be great if you could send across examples of any collaboration/content/social media related work from past Excellent writing and editing skills will help us drive the end to end customer communication journey! We are a start-up and we are focussing on fast growth with quality products hence the ability to work in a fast-paced environment goes without saying We do not mind if you&aposre not from premier institute, but being great in social media management with the above mentioned personality traits is must Demonstrated ownership and proven track record of delivering results, with strong attention to detail and analytical skills Location: Goregaon West, Mumbai ( Preference will be given to candidates residing in Mumbais Western suburbs). Apply Now If you believe in making great first impressions and enjoy being at the center of workplace energy, wed love to hear from you. ???? Send your resume to: [HIDDEN TEXT] Why Join Raise Were a certified Great Place to Work , and it shows in everything we do - from how we collaborate to how we celebrate wins. Our culture is built on growth, ownership, and mutual respect. At Raise, youll find a flat hierarchy, open conversations, and a team that values passion, humility, and speed over titles and bureaucracy. Our Values & Culture We look for people who: Are obsessed with customer satisfaction. Respect their work, teammates, and users. Value speed, humility, and thoughtful action. Prefer quality over quantity. Are hands-on regardless of role or title. Embrace ownership, discipline, and an entrepreneurial spirit. Believe in less talk, more execution. Are passionate about the work they do. Raise is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace. About Raise Financial Services We are building technology led financial products and infrastructure for Indias top 25Mn+ financially aware and literate users. Our product lines span investments, financing, insurance, payments, and wealth services. We will offer consumer products & services that cater to these users, and will offer the same technology & infrastructure to partners in the startup ecosystem willing to take the experience to everyone in India. Our focus is on 3 core aspects - build great products, deliver awesome experiences and provide exceptional customer services to our users. Explore more: Company Website: www.raiseholding.co Investment Platform: www.dhan.co Join us on our journey to build Raise! Show more Show less

As an Apparel Partnerships Specialist at pyxer, an early-stage visual gen AI startup focused on photography and apparel in the B2C sector, you will play a crucial role in building successful partnerships within the apparel industry. You will collaborate closely with our team in Hyderabad (HITEC City) to reach out to apparel manufacturers in India, analyze market trends, and align partnership goals with company objectives. Your primary responsibilities will include developing and nurturing partnerships with apparel manufacturers, leveraging market insights to optimize strategies, and monitoring the performance of partnerships to drive improvements. Your innovative ideas and calm demeanor will be key assets in this fast-paced environment. The ideal candidate for this role is deeply passionate about our mission, thrives in an early-stage startup setting, and values in-person collaboration with the team. Your strong network of contacts in the Indian apparel industry, along with your ability to adapt to new trends and global consumer preferences, will be essential in increasing brand visibility and market presence through strategic partnerships. Your compensation will be based on your experience, and we encourage you to share your ideal startup company environment, salary expectations, and earliest availability to join in your cover letter. If you are excited about being part of a transformative consumer tech company with a global reach, we look forward to welcoming you to our team at pyxer.,

The City Market & Activation Lead position requires a candidate with 6-7 years of experience in building and executing city-level marketing and activation plans. As the ideal candidate, you will be responsible for establishing and closing partnerships, visibility, and activation opportunities at a city level. This involves identifying residual inventory opportunities, leveraging bartering referrals and cashbacks, and presenting synergistic growth opportunities to other businesses. Additionally, you will be tasked with creating offline to online conversion with independent service providers and other city communities. A successful candidate will have a proven track record of launching and managing effective marketing campaigns in new regions. You should be experienced in market research, data analysis, and consumer insights to drive targeted marketing initiatives. Your key responsibilities will include conducting regional market analysis to identify opportunities and segment the target audience within the new region. You will develop comprehensive target marketing strategies tailored to activate new regions, considering local cultural, economic, and demographic factors. Leading the end-to-end execution of regional marketing campaigns, collaborating with creative teams for region-specific content, and coordinating with Sales, Product, and Operations teams are also crucial aspects of the role. Moreover, you will be expected to provide regular updates to senior leadership regarding campaign success and ROI. Your ability to use insights and feedback to refine and enhance regional marketing strategies will be essential for success in this position. Qualifications: - Education: Bachelors degree in Marketing, Business Administration, or a related field. MBA preferred. - Skills: Strong knowledge of regional marketing strategies, digital marketing channels, and campaign execution. Excellent communication, negotiation, and interpersonal skills are required for this role.,

As an Assistant Brand Manager at our marketing team in Gurgaon, you will be responsible for driving brand strategy, regional marketing, and on-ground activation to create brands that resonate with local audiences. Your key responsibilities will include planning and implementing brand marketing strategies, leading retail branding and in-store promotions, collaborating with cross-functional teams for cohesive brand visibility, monitoring market trends and competitor activities, executing ATL/BTL marketing campaigns, ensuring adherence to brand guidelines, partnering with vendors and agencies for local marketing plans, and providing timely performance reports with optimization insights. To excel in this role, you should have 2 to 5 years of experience in brand marketing, preferably in FMCG, fashion, or lifestyle industries. You should possess hands-on experience in field marketing, campaign management, and consumer engagement. Strong skills in stakeholder management, project coordination, multitasking, proficiency in MS Office, basic analytics, and familiarity with digital marketing tools are essential for success. If you are a driven and creative individual with a passion for building brands that connect with audiences, we invite you to join our dynamic team as an Assistant Brand Manager.,

Category Growth and Marketing Lead Meat Category Location: Bangalore, Karnataka, India About the Role Are you a growth hacker at heart with a flair for building things from the ground up Do you thrive in fast-paced, high-ownership environments and have a deep understanding of what makes consumers tick Then this role is for you. Were looking for a dynamic, entrepreneurial Category Growth and Marketing Lead to turbocharge the Zepto Meat business. Youll take the drivers seat in scaling one of our most high-potential categories by crafting and executing bold growth strategies, obsessing over customer insights, and turning unstructured challenges into opportunities. Key Focus Areas Growth Strategy | Pricing & Merchandising | Consumer Insights | Brand & Marketing | Retention | Cross-Functional Leadership | Analytics | Business Building What Youll Do Power Growth with Strategy: Architect and lead aggressive growth plans for the meat category that capture market share and boost profitability. Use your deep intuition of customer behavior and market dynamics to build high-impact, fast-moving strategies. Shape long-term vision while owning short-term resultsthink big, act fast. Own the Marketing Charter: Conceptualize and execute compelling marketing campaigns that bring the brand to life and drive customer obsession. Partner with central marketing to bring alive multi-channel plans across performance, content, social, in-app merchandising, and more. Translate product value into stories that connect emotionally and convert effectively. Hack Growth with Data: Use data as your compass. Monitor category health, decode consumer patterns, and evaluate campaign performance to optimize every lever. Identify white spaces and run rapid experiments to unlock new growth vectors. Build a test-learn-scale culture across your portfolio. Be the Voice of the Consumer: Live and breathe customer insights. Champion solutions that solve real needs and deepen brand love. Craft retention and lifecycle strategies to increase repeat usage and brand loyalty. Use NPS, reviews, and feedback loops to fine-tune the experience relentlessly. Lead with Hustle and Collaboration: Work hand-in-hand with buying, planning, and central teams to ensure sharp execution of growth plans. Align stakeholders across merchandising, operations, and supply chain to build a seamless GTM engine. Rally teams and solve problems with agility and hustle. Drive Financial Outcomes: Own the P&L for the categorys growth marketing efforts. Allocate budgets like an investor and spend every rupee with ROI in mind. Monitor key KPIs and drive course corrections with speed and precision. What Youll Bring 6+ years of experience in category or growth roles, with at least 3 years in growth hacking and scaling early-stage businesses. Proven success building zero-to-one category storiesespecially in ambiguous, high-growth environments. Deep expertise in digital marketing, performance channels, and in-app merchandising. Strong analytical horsepower with a bias for action and experimentation. A consumer-first mindsetable to listen, interpret, and build around evolving needs. A natural leader who inspires collaboration and thrives under pressure. Excellent communication and storytelling skillsequally confident with data and creative briefs. Experience in eCommerce, D2C, or Q-commerce is a strong plus. Why Zepto Were blitzscaling a revolution. At Zepto, youll be at the frontier of hypergrowth, building a business with impact, speed, and scale. Youll work with high-energy teams solving complex problems dailyand youll grow faster than you thought possible. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of gender, race, color, ethnicity, religion, caste, disability, sexual orientation, age, or any other characteristic protected by applicable law. Show more Show less

The AVP-Marketing role is a pivotal position where you will be tasked with formulating effective marketing strategies to drive profitability and growth. Your responsibilities will include developing and executing long-term marketing plans, conducting thorough market analysis to identify opportunities, defining target markets, and aligning marketing activities with the overall business P&L. You will be in charge of managing marketing budgets, monitoring financial performance, and collaborating with cross-functional teams to enhance profitability and operational efficiency. In this role, you will also be responsible for overseeing brand strategy, ensuring a strong brand positioning, and creating innovative marketing campaigns. You will play a key role in driving the development and introduction of new products by devising effective go-to-market strategies. Utilizing data analytics to measure the effectiveness of campaigns and spearheading digital transformation within the marketing function will also be part of your responsibilities. Building and nurturing relationships with various stakeholders, including agencies and media partners, will be essential for success in this role. To qualify for this position, you should have a minimum of 15 years of experience in Marketing, preferably within the FMCG industry. A full-time MBA in Marketing from a well-regarded institution is required. Strong communication skills and excellent stakeholder management abilities are essential traits for the ideal candidate.,

The individual in this role will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. You should feel comfortable collaborating cross-functionally to implement these strategies and ensure brand consistency. The primary objective is to enhance sales and profitability of the milk & milk products business through a focus on marketing and innovation. This includes building a portfolio with sub-brands that cater to consumer needs, executing targeted marketing campaigns to boost category sales, and introducing new products. It is essential to have prior experience in the FMCG/Food industry. **Responsibilities:** - Defining brand positioning and understanding consumer insights - Creating and implementing comprehensive 360-degree marketing plans - Translating brand elements into actionable plans and go-to-market strategies - Keeping track of market trends, conducting consumer market research, and monitoring competitor activities **Qualifications:** - Post Graduate or equivalent degree in Marketing from reputable institutes - 5-8 years of experience in brand management or marketing within the FMCG sector is mandatory.,

As an Assistant Brand Manager at Meechu by Saharsh Pharma, you will be an integral part of our marketing team focused on driving growth and visibility for our emerging and innovative baby-personal care brand. Working closely with the Brand Manager and creative teams, you will play a key role in executing brand strategy, marketing campaigns, and product initiatives across various platforms. Your responsibilities will include supporting the development and execution of marketing strategies aligned with Meechu's brand positioning, assisting in new product launches and promotional campaigns, and monitoring market trends and competitor activities to inform decision-making. You will also coordinate marketing campaigns across digital, social media, print, and in-store platforms, ensuring timely and accurate execution while tracking performance and providing optimization recommendations. Furthermore, you will assist in managing product life cycles, collaborating with R&D and product development teams, and developing product positioning and promotional materials. Your role will also involve managing Meechu's online presence, supporting digital marketing campaigns, analyzing performance metrics, and optimizing campaigns for better engagement. Additionally, you will help identify and foster brand partnerships with influencers, bloggers, and other brands that align with Meechu's values and target audience. Conducting consumer research, analyzing sales data, and supporting the development of promotional offers and pricing strategies based on consumer insights will also be part of your responsibilities. To succeed in this role, you should hold a Bachelor's degree in Marketing, Business Administration, or a related field, with 2-4 years of experience in brand management, marketing, or a similar role, preferably in the personal care or FMCG industry. Strong understanding of brand strategy and consumer behavior, excellent communication and presentation skills, proficiency in digital marketing, and ability to manage multiple projects in a fast-paced environment are essential. Your analytical skills, creative thinking, and attention to detail will be valuable assets in this dynamic work environment. Join Meechu for the opportunity to contribute to the growth of an exciting brand, work collaboratively on various marketing projects and campaigns, and avail opportunities for professional growth and development.,

You will be responsible for driving brand visibility, execution excellence, and consumer conversion at the point of sale within the assigned region. Your role will involve developing and executing regional trade marketing plans that align with national objectives while tailoring them to local market dynamics, thus bridging the gap between sales and marketing. Your key responsibilities will include developing and executing regional trade marketing plans, identifying market opportunities, and consumer insights to drive regional activation strategies. You will collaborate with sales teams to support revenue and volume targets. In addition, you will design and implement in-store visibility solutions, manage promotions, BTL campaigns, and product launches at regional levels, and customize activation plans for key accounts and distributors. Furthermore, you will work closely with regional sales teams to ensure effective trade campaigns, conduct joint business planning with sales, and track the performance of initiatives. You will also be responsible for monitoring and reporting on trade marketing KPIs, analyzing competitor activities and market trends, and preparing regular performance reviews and action plans. As the Regional Trade Marketing Manager, you will manage regional trade marketing budgets efficiently, track and report promotional spend, and evaluate ROI for all regional initiatives. To be successful in this role, you should have a Bachelor's degree in Marketing, Business Administration, or a related field, with 5-8 years of experience in trade marketing, sales, or brand management. Preferably, you should have experience in FMCG, retail, or similar industries. Moreover, you should have a strong understanding of channel dynamics, shopper behavior, and retail environments, excellent communication, negotiation, and stakeholder management skills, as well as a data-driven mindset with hands-on experience in sales/marketing analytics. Proficiency in MS Excel, PowerPoint, and familiarity with CRM and ERP systems is a plus. The willingness to travel within the region is also required. Key competencies for this role include strategic thinking, execution excellence, collaboration and influence, analytical and problem-solving skills, as well as creativity in retail/channel activation.,

As a Senior Analyst - Social Listening & Consumer Insights at AB InBev GCC, you will play a crucial role in designing, executing, and delivering custom social listening reports to drive strategic decision-making across the organization. Your responsibilities will include engaging with stakeholders to gather business requirements, translating them into platform-specific queries, conducting in-depth analysis of social media data, identifying key themes and sentiment drivers, and synthesizing findings into concise narratives. Your role will require a high degree of independence, problem-solving capabilities, and the ability to manage cross-functional collaboration effectively. You will work with multilingual content, deriving culturally contextualized insights from non-English sources. Additionally, you will consult with stakeholders to define social listening topics, metrics, and filtering criteria aligned with business objectives. Key tasks and accountabilities will involve designing and implementing social listening setups, analyzing data from social listening platforms, collaborating with cross-functional teams, presenting insights in a structured manner, creating reporting deliverables, visualizing findings, maintaining reporting calendars, refining social listening queries, monitoring industry best practices, and adhering to global social listening collaboration protocols. To qualify for this role, you should have 2-4 years of experience in social listening, consumer insights, or social media marketing roles. You should possess proven experience with social listening and analytics platforms, consumer insights tools, a strong understanding of social media platforms, demonstrated analytical skills, experience with Boolean queries, sentiment analysis, and natural language processing. Additionally, you should have strong multitasking abilities, be detail-oriented, a self-starter, and possess excellent communication and presentation skills. As for behavioural competencies, you should demonstrate promotional techniques, segmentation, penetration, and brand visibility understanding, beer industry business acumen, analytical and problem-solving skills, comfort with large amounts of data, results focus, resiliency, agility, and ability to manage conformity to established procedures & processes. An undying love for beer is also essential for this role at AB InBev GCC.,

As an Assistant General Manager (AGM) Brand Marketing, you will play a crucial role in shaping and elevating the brand image and perception. Your strategic mindset and creative leadership will drive impactful advertising campaigns, enhance brand visibility, and leverage market research insights for targeted marketing efforts. Your responsibilities will include leading advertising campaigns to enhance brand visibility, utilizing consumer insights for data-driven marketing, strategizing social media campaigns, overseeing the creation of marketing collaterals aligned with the brand voice, producing brand films and visual content, and managing media planning and buying for optimal campaign reach and ROI. To excel in this role, you should hold an MBA from a Tier 1 or Tier 2 college with exceptional marks, possess 7+ years of experience in Brand Marketing (preferably in FMCG or Consumer Tech industries), showcase collaborative leadership skills, and have a strong grasp of programmatic advertising, social media tools, and brand architecture frameworks. Additional exposure to Film Making, Digital Marketing, and Advertising will be considered a plus. Joining our team means working in a fast-paced and innovative environment, leading high-impact campaigns that influence customer perceptions, collaborating with top creative and media agencies, and directly contributing to brand growth and customer loyalty. If you are passionate about brand storytelling and strategic marketing, we are excited to hear from you. Apply now and be a part of our team!,

Experience: 3-5 years Salary: up to INR 18 LPA (based on experience) Expected Notice Period: Immediate to 30 days Opportunity Type: Hybrid, Bangalore office About the employer brand: Established in 2014, the brand has grown into Indias leading tech-enabled home interiors brand, providing end-to-end interior services in a personalised, professional way. Through technological interventions, tech-empowered expert designers, and project managers, the company has built a community of over 30,000+ happy customers across the country, over the last nine years. The brand currently services over 22 cities across the country through 50+ Experience Centres. Role Overview You will drive the GTM (Go-To-Market) strategy and growth of the brand&aposs product categories and lead integrated brand initiatives for the brand as well as sub-brands. You will also play a key role in supporting offline marketing initiatives. An Ideal candidate would be a results-driven marketing leader with agency or in-house experience managing impactful brand campaigns. Youre a strategic thinker, a stakeholder whisperer, and a master executor who thrives in dynamic environments. The role requires you to be great at project management and have the experience of building new brands. Job Description Lead integrated brand campaigns for the brand and sub-brands, ensuring alignment across all channels. Develop and execute GTM strategies for brand&aposs product categories, enhancing category presence and growth. Focus on initiatives that help us scale acquisition: SEO project management, Webinar growth, and website optimizations. Manage daily marketing operations and stakeholder expectations with precision and professionalism. Translate data and consumer insights into actionable strategies that elevate brand performance. Collaborate with creative teams to develop initiatives that are both innovative and on-brand. Balance long-term planning with the ability to adapt quickly to new challenges and market dynamics. Support offline marketing initiatives, ensuring synergy with digital and brand initiatives. Job Requirements/Mandatory Skills 4+ years of experience in brand marketing or account management at agencies or in-house teams. A track record of delivering exceptional brand initiatives that drive both brand equity and results. Strong interpersonal and leadership skills for managing internal and external partners. A deep understanding of the modern marketing landscape and emerging trends. Organized & Adaptable: Capable of managing multiple projects. Communication: Excellent written and verbal communication in English. Mandatory Traits ( Non -negotiables ) Proven ability to execute brand initiatives that enhance brand equity and drive results. Strong interpersonal and leadership skills for managing internal teams and external partners. Deep understanding of the modern marketing landscape and emerging trends. Highly organized & adaptable, capable of managing multiple projects simultaneously. About WinnerBrands At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/ Registration implies consent to our privacy policies Show more Show less

Role: Insights Manager Location: Thane Function: Consumer & Business Insights Experience: 5 7 years About the Role: We re hiring an Insights Manager to build a structured, high-impact insights function that directly informs decisions across brand, category, product, and growth. This is not a passive reporting role , we re looking for someone who knows how to ask better questions , shape better briefs , and turn research into action . You ll work closely with internal teams and external partners to design and deliver qual and quant projects that help us deeply understand our consumers and spot business opportunities. What You ll Own: Insights Planning & Prioritization Partner with internal stakeholders to identify key business questions and structure the right research agenda to answer them. End-to-End Research Management Design, scope, and manage both qualitative and quantitative projects, in-house or through research partners, from brief to debrief. Synthesis & Storytelling Distill research findings into simple, clear, and actionable narratives. Your job isn t to report data, it s to deliver insight that drives decisions. Vendor & Project Management Identify and manage research agencies, freelancers, and tools to execute projects on time and with the right level of rigour. Building Insight Systems Set up repositories, frameworks, and feedback loops so learnings don t just live in decks but influence work across the org. What We re Looking For: 5 7 years of experience , with 3 4 years at a top insights agency and 1 2 years on the brand or business side Strong working knowledge of both qualitative and quantitative methods Experience designing and managing U&As, concept tests, brand tracks, ethnos, etc. Comfortable working in fast-paced, iterative cycles, knows when to go deep vs move fast Can connect dots, not just report them. Sharp at insight synthesis and strategic framing Strong communicator, can simplify complexity and align multiple stakeholders Owner mind-set, you don t just ask questions; you make sure the answers change something Adept and curious about AI tools and usage in consumer insights and testing space

Key Areas This role will be to set up a planning discipline within the ADK India offices and drive new business along with a dedicated NBD team. Currently the ADK India teams have limited access to planning and planning techniques. You will be part of the leadership team in defining the road map of the agency for the next 3 years You will work with the leadership team to identify areas and services to pitch to potential and existing clients Work to craft goals in line with strategic direction for the agency, achieve revenue targets and coordinate team support as and when necessary. You will be responsible for defining the tone and approach for new business pitches as well as defining the brand strategy for existing large clients. Skill sets Proactive, independent and flexible A problem-solver who is fully of new ideas and strategy Good knowledge of digital marketing, websites, social media and traditional agency offerings Experience running marketing research, data mining, and consumer behavioural research, a strong understanding of consumer insights and trends Strong problem-solving and analytical abilities, as well as the capacity to understand intricate data and market trends. Strong presenting and communication abilities, with the capacity to explain complicated ideas to a wide range of audiences. Results-driven and committed to attaining quantifiable goals.

Responsibilities : - Develop the business content as per marketing strategy. - Campaign planning and Implementation. - Coordinate with designers, business resources to create and deliver a high-quality content artifact. - Manage & own monthly content calendar from planning to get it to design ready. - Support the digital team in developing high-quality content on stringent timelines and an Ad hoc request basis. - Team Leading and Strategy for Digital Clients. - Prepare plans for Digital clients for acquiring new business - Performing research on current benchmark trends and audience preferences Designing and implementing social media strategy to align with business goals - Setting specific objectives and reporting on ROI - Generate, edit, publish and share engaging content daily - Suggest and implement new features to develop brand awareness, like promotions and competitions - Stay up-to-date with current technologies and trends in social media, design tools and applications Required Skills : - In-depth knowledge of Facebook, Twitter, Instagram, YouTube, Pinterest and Google+ - Experience with social media analytics, including Google Analytics and Facebook Insights - Proven work experience as a Social media manager - Hands on experience in content management - Excellent copywriting skills - Ability to deliver creative content (text, image and video) - Knowledge of online marketing channels - Excellent communication skills - Analytical and multitasking skills

As the Director of Brand Marketing at Swiggy's B2C business line in India, your role will involve leading the overall brand marketing strategy. You will be responsible for creating and executing an annual calendar for the category, covering areas such as creative communication, media planning, co-branded partnerships, co-funded campaigns, and partner restaurant activations. Additionally, you will establish a regional marketing charter aimed at capturing consumer preference in key regions, utilizing regional insights to develop targeted strategies. Collaborating closely with the consumer insights team, you will gain a deep understanding of consumer behavior in various regions to drive actionable insights for business and campaign strategies. Your responsibilities will also include developing and implementing long-term campaigns to influence consumer preferences and drive acquisition, in coordination with central growth teams and external agencies. Furthermore, you will work in tandem with the Central Insights team to evaluate brand health and campaign effectiveness at both national and regional levels. To succeed in this role, you should possess 9-15 years of work experience with a minimum of 5 years in marketing, coupled with an MBA qualification. Strong creative and analytical skills are essential, with a background in agency management and judgment on creative scripts. Experience in managing large-scale 360 ATL campaigns for consumer brands, particularly with a regional focus, will be advantageous. You should demonstrate proficient project management abilities, preferably within a marketing context, and exhibit the capacity to influence internal and external stakeholders. A track record of introducing innovations and displaying out-of-the-box thinking in previous roles will be highly valued.,

Twidllr is looking for a strategist with a minimum of 4-8 years of experience in Digital Strategy, planning, business impact planning, and communications, including client advisory in a Digital agency. As a strategist, you will be responsible for developing and selling digital communications strategy based on brand understanding, consumer insights, and market/media dynamics. You will collaborate with the business and client leadership team to build strategies that drive business impact. Reporting to the Business team head, your success in this role will be measured by your ability to quickly grasp the categories of key targeted industries, present brand and campaign strategies backed by data-driven insights, and support the development and sale of digital communications strategy. You will be expected to work independently on tools needed for data-driven creative campaigns and actively participate in idea generation sessions. Within three months, you will be expected to have a complete understanding of the targeted industries, present strategies and insights, support the business team in strategy development, adapt to agency and client working styles, and engage in data-driven campaign creation. By six months, you should have implemented key strategies, built strong client relationships, shared insights with the team and clients, and identified trends in the dynamic media landscape. In 12 months, you should have worked on award-winning campaigns, led client pitches, created cross-team strategies, and mentored new team members. You will be required to have a strong understanding of digital platforms such as Facebook, AdWords, Programmatic, and affiliate marketing. Proficiency in planning tools like Semrush and awareness of emerging technologies for brand salience are essential. Understanding client business objectives, creative strategy, and audience profiling are crucial for success in this role. You will work closely with delivery teams to develop holistic pitches for prospective clients. The ideal candidate should have 4+ years of experience in an agency setting, with a preference for candidates from Digital Agencies. Proficiency in data management, Excel, and PowerPoint is necessary. Strong organizational skills, media knowledge, and a deep understanding of digital marketing are required. Excellent written and verbal communication skills, problem-solving abilities, and the capacity to work both independently and in a team are essential. An MBA or master's degree in Marketing is a minimum qualification for this role. If you are ready to take on this challenging yet rewarding role, please apply with a covering letter mentioning "hi" to indicate that you have carefully read and understood the job requirements. This is a full-time position with health insurance benefits included. The work schedule is during the day shift, and the job location is in person.,

As a Market Research Analyst at 7Captara, you will be responsible for conducting market research using various methodologies such as surveys, interviews, focus groups, and secondary data analysis. Your role will involve gathering and analyzing data on consumers, competitors, market conditions, and sales trends to provide valuable insights to the company. Collaborating with the marketing and sales teams, you will be developing pitch decks that effectively communicate market opportunities, industry trends, and consumer insights. In addition, you will monitor competitors" products, pricing strategies, marketing tactics, and performance to stay informed about the market landscape. Your analytical skills will be crucial as you analyze industry trends and forecast future market conditions to support product development and strategic planning within the company. Your contributions will play a vital role in shaping the direction of our services and offerings to meet the evolving needs of our clients. Join our team at 7Captara, a leading investment consulting firm dedicated to helping startups and entrepreneurs secure funding through expert pitch decks, business plans, market research, and financial modeling. We take a data-driven approach, delivering tailored solutions to support our clients" growth from early-stage ventures to scaling businesses. If you are passionate about market research and strategic analysis, this role offers an exciting opportunity to make a significant impact in the world of investment consulting.,

As a General Manager of Marketing in our Corporate Office located in Hyderabad, you will be responsible for leading the marketing strategy of our company in the Cement / Commodity / FMCG industry. With 18-20 years of experience, including at least 5 years in a senior marketing leadership role, you will have the opportunity to showcase your expertise in brand-building and market strategy in a high-growth environment. Your key responsibilities will include owning and driving the entire marketing strategy, leading brand-building and promotional campaigns across various platforms, designing dealer segmentation strategies, and developing incentive programs. You will also be tasked with building and managing digital marketing and e-commerce integration frameworks, collaborating cross-functionally to drive sales growth, and conducting market analysis and competition mapping to drive innovation in marketing initiatives. We are looking for a visionary marketer with proven experience in brand management, marketing communication, and strategic planning. Your deep familiarity with markets in South and West India, particularly Telangana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala, Maharashtra, and Odisha, will be crucial for this role. Strong leadership, people management, and stakeholder engagement capabilities, as well as a passion for innovation and creativity in marketing, are key attributes we seek in our ideal candidate. If you are excited about this opportunity and possess the required qualifications and experience, we encourage you to apply by sending your updated CV to sara.khan@crescendogroup.in for a confidential discussion. Join us in making a mark in the industry with your strategic marketing, brand promotion, and leadership skills.,

Company Description Shyr Beauty is a makeup line committed to inclusivity and representation, empowering self-expression for everyone. We believe makeup is for anyone who wishes to explore and express their individuality. Our mission is to promote this belief with a touch of quirk and a lot of SHYR LOVE. Role Description This is a full-time on-site role for a Brand Manager based in Noida. The Brand Manager will oversee brand strategy, manage marketing campaigns, develop and execute brand initiatives, analyze market trends, and coordinate with various teams to ensure brand consistency. Daily tasks include planning and implementing brand activities, monitoring brand performance, managing budgets, and collaborating with creative, marketing, and sales teams to achieve brand objectives. Qualifications Brand management and strategy skills in the BEAUTY industry Experience in overseeing marketing campaigns and creative development (Beauty/FMCG) Ability to analyze market trends and consumer insights Strong project management and team coordination skills Excellent communication and presentation skills Ability to work on-site in Noida Bachelor&aposs degree in Marketing, Business, or a related field Experience in the beauty or cosmetics industry is a plus Show more Show less

Headquartered in Toronto, Canada Role Overview We are hiring a Senior Data Analyst who can go beyond basic reporting. You must be able to analyze complex datasets across platforms like Meta Ads, Google Ads, Klaviyo, GA4, and Shopify and find insights that directly impact business growth. Your role is to identify performance issues, uncover optimization opportunities, and work with our internal team (strategy, creative, client managers) to turn those insights into clear actions. Key Responsibilities Analyze and interpret large datasets from paid media, email, web, and customer platforms Identify patterns, performance issues, and trends that affect conversion, retention, and revenue Build clean, repeatable dashboards (Google Sheets, Looker Studio, etc.) Lead campaign and flow performance audits, lifecycle behavior analysis, and funnel diagnostics Collaborate with internal stakeholders to drive data-backed execution Design scalable reporting systems and internal tools to reduce manual audits Use AI and automation to streamline recurring analysis tasks Build repeatable and scalable data practices so we can leverage AI to scale analytics Required Skills & Experience 4 - 7 years in data analysis, BI, or growth analytics Experience working with eCommerce or performance marketing datasets ideally from Meta Ads, GA4, Google Ads, Shopify, or Klaviyo Strong with Google Sheets/Excel; confident using Looker Studio or BI tools Exceptional communication: can explain data to copywriters, strategists, and AMs clearly Self-directed, highly detail-oriented, and fast-moving Able to see through the noise and focus on what matters Add this to your application or you wont be considered: Tell us your favorite fruit is strawberry. You Are Not a Fit If: You wait for instruction instead of proactively digging through data You only know how to use pre-built dashboards, not raw performance data You rely entirely on AI and cant explain the why” behind trends You can’t work under pressure or meet sharp turnaround times You won’t work outside normal hours when critical deadlines hit Required Domain Experience These are non-negotiables for this role — do not apply if you do not meet them: Experience in performance marketing, eCommerce, or DTC analytics Direct exposure to Shopify, GA4, ad platforms, or Klaviyo Understanding of business-critical metrics (LTV, AOV, CAC, retention) Bonus (Nice to Have) Familiarity with SQL, Python, or data automation tools Experience in a marketing agency or high-growth startup environment Other Notes Remote, async-friendly Required working hours: 3:30 PM to 11:30 PM IST (6am - 2 pm) (full 8-hour day) Applications that don’t follow the instructions will be rejected without review Final Warning We are not looking for a passive reporting analyst. We are looking for someone who can drive decisions with data, build systems, and move with urgency. If you’re looking for a slow-paced, hands-off data job — this is not it.

As a Consumer and Market Insights Leader, you will be responsible for leveraging your expertise in consumer behavior and market trends to drive strategic decisions within the FMCG industry. With a post-graduate degree in management and over 12 years of experience in consumer and market insights roles, you will play a crucial role in shaping the direction of the business. Your key responsibilities will include leading the development of annual and long-term Consumer & Market Insights (CMI) plans that are aligned with business priorities. By proactively identifying opportunities and threats through in-depth market and consumer analysis, you will contribute to the growth and success of the organization. You will be tasked with managing quantitative and qualitative research studies such as brand health tracking and shopper studies. This will involve commissioning, designing, and overseeing research projects, as well as managing relationships with external research agencies to ensure high-quality deliverables. In addition, you will need to integrate multiple data sources, including syndicated data and primary research, to provide holistic insights to senior leadership. Your ability to present these findings using compelling storytelling and visualization tools will be essential in driving informed decision-making. Budget management and agency relationships will also be part of your role, where you will prioritize high-impact research initiatives and ensure compliance with procurement and ethical standards. As a strategic business partner, you will collaborate with cross-functional teams to embed consumer thinking into decision-making processes and serve as a thought leader on various aspects of brand management. Furthermore, you will support new product development and go-to-market strategies by providing consumer validation and product testing support. Your guidance on brand health tracking and equity studies will enable brands to forecast potential growth opportunities as part of the integrated business planning cycle. Overall, your role will be instrumental in driving innovation, supporting brand development, and fostering a culture of continuous learning and development within the marketing teams. Your leadership and expertise in consumer and market insights will be key in shaping the future success of the organization.,