364 Consumer Insights Jobs

Job Description: This position entails constructing and establishing brand identities from the ground up, as well as strategically positioning and repositioning the brand. He/she should be someone who will shape the brand image, we are hiring a brand manager who will understand consumer insights. Our ideal candidate is a strategic brand manager, who can build brand awareness while augmenting the brand value and the overall profitability of the company. The brand manager should be flexible and easily adapt to the dynamic and transitional market of today. ROLES &RESPONSIBILITIES Strong understanding of B2C & B2B business dynamics. Well-versed in branding, marketing fundamentals, and consumer behavior. Proven track record of leading cross-functional teams. Skilled in brand positioning, reputation management, and growth strategies. Experienced in planning and executing brand campaigns across verticals. Adept at budgeting, forecasting, KPI/ROI analysis, and cost optimization. Competent in analyzing industry, competition, and market trends. Strong stakeholder management with retail partners, clients, dealers, and distributors. Experienced in handling internal stakeholders across sales, products, finance, and creative teams. Hands-on in developing and optimizing marketing campaigns (launches & promotions). Proficient in preparing performance reports and presenting marketing strategies.Role & responsibilities.

As an Assistant / Technician for Maintenance & Expansion at Reckitt, you are on the frontline of transforming ideas into reality. Your scientific talent will be crucial in driving our operations across various pillars, ensuring that our products not only meet but exceed our rigorous standards. Your work will contribute to the resilience and advancement of our ambitious portfolio, within an environment that values growth and learning. Your responsibilities - Oversee laboratory-based product work from inception to write-up, adhering to project-specific KPIs and benchmarks. - Cultivate your expertise within certain product portfolios / technologies, applying this knowledge to daily responsibilities. - Drive the enhancement of R & D laboratory procedures and best practises, including documentation and reporting. - Align your tasks with business priorities under the direction of your line manager. - Suggest and implement minor improvements to established techniques, systems, or processes to optimise performance. The experience we're looking for - A solid scientific foundation, either through a degree in a related field or experience in formulation and scientific operations. - An innate ability to collaborate with multi-disciplinary teams, coupled with the drive to succeed independently. - Exceptional problem-solving capabilities, with a proficiency in data analysis and technical issue resolution. - Business and commercial awareness paired with the curiosity to understand consumer insights. - Adaptability to technological advancements and a forward-thinking mindset that challenges existing paradigms for continuous innovation. The skills for success Task Execution Under Pressure, Business Acumen, Commercial Awareness, Objective Setting, Accountability, Consumer Insight, R&D, Product Lifecycle Management, Business Partnership, Collaboration and partnership building, Adapt to changes in technological development plans, Ability to challenge the status quo and propose improvement, Innovation Processes.

Responsibilities & Key Deliverables Responsibilities and Key Deliverables Leading the understanding of the category to identify new opportunity areas and conceptualize new products. Understanding the need for new products in respective segments and support in building long term portfolio plan Understanding customer requirements related to Product and translate the same into cost effective product/technical solutions. Communicate and track the same to the program teams dynamically for implementation Analysis of relevant Industry data like Jato and volume forecast database Drive product definition along with stakeholders - including specifications, vehicle attributes, subjective evaluation parameters, targets, powertrain attributes, vehicle architecture and CMF Undertake plans for refreshes, new development and develop the segment specific roadmap Facilitate product related communication to internal stakeholders by preparing detailed product dockets at various stages of product development Interfacing & controlling the complexity involved in product development by balancing the needs of the Marketing/sales team and the product development team. Negotiate product line up and variant proposals based on market and customer research Regularly report to management the status of project and monitor schedules/timelines along with cost and performance Studying the applicable regulations for future compliance. Track and analyse relevant industry data points like market trends/ segment shifts (Global), consumer trends, & competitor activities Strong understanding of Business financial fundamentals and material cost drivers for preparing product business cases Experience 10 to 15 years relevant experience with at least 2 years in a customer facing function like Sales/Marketing/Customer Care etc. Product Planning and Program Management / Product Development experience will be preferred Industry Preferred Qualifications BE/ B. Tech / M. Tech in Mechanical/Automotive Engineering, MBA Marketing desirable General Requirements Key Competencies Ability to weave the product concept into a strong narrative and reason to win Excellent communication and stakeholder management skills with ability to build strong relationships across diverse teams Cross-functional working skills to collaborate with functions like Design, R&D, Marketing, Finance, Sourcing, Customer Service etc Passionate about cars and the automotive industry Keen follower of market & consumer Insights Ability to think holistically with a strategic intent Proficient in MS Excel and Power-point and comfortable using data tools to support decision making Desirable Attitude Having positive attitude and a passion for developing new products from grounds up Strong automotive product/ecosystem base knowledge with a desire to learn new aspects of business Open to new ideas and perspectives by CFT and build on the team knowledge for effective decision making

Hiring for a Product Manager (Glassware Category) for Mumbai - Fort location. Flexibility to work on alternate Saturdays is essential . Job Responsibilities: Revenue and Market Share: Responsible for preparing channel wise, product category wise, distributor wise volumetric AOP (Annual Operating Plan) and achieving the same with the help of sales team. Drive primary & secondary marketing strategy to ensure the delivery of AOP. Prescribe the pricing of the product vis a vis competition and the entire profitability analysis that goes with it. Ensuring the delivery of budgeted GPs by constantly monitoring the input costs and the necessary price corrections. Monitoring the market share on quarterly basis. New Product Development: Understand consumer insights for the categories, monitor, analyze, and evaluate market trends, and competitor activity to identify new opportunities for the brands. Developing a new product pipeline based on innovation, consumer insights, channel members and peers. Lead complete stage-gate process management from ideation to product commercialization. Developing Trade schemes and other marketing initiatives and sales activation programs. Work with Marketing team for ATL & BTL activities to get the product to the mass. PLC (Product Life Cycle) Management: Manage the products pricing strategy and the required margins basis the PLC. Prescribe the pricing of the product vis a vis competition and the entire profitability analysis that goes with it. Packaging of the product and its look and feel and innovative ways to present it including the aesthetic designs. Coordinating with the creative/design team for this purpose. Required Skill Set : Knowledge about the Product Users & Industry. Good in analyzing complex data and better Vision for trends Must have experience into conceptualization of any product and taken to market. Process driven, motivated and acute attention to detail. Ownership & cost orientation Show more Show less

As a Brand Manager at Phoenix Business Advisory in Ahmedabad, you will play a crucial role in defining and executing the brand strategy and development. With your 5-6 years of experience in brand management, you will lead the brand vision, positioning, and messaging, ensuring alignment across all channels and markets. Your expertise in SEO, marketing strategy, content creation, and design-oriented thinking will be instrumental in driving our brand's success. Key Responsibilities: - Define, develop, and execute the brand vision, positioning, and messaging. - Ensure alignment of brand identity across all channels and markets. - Conduct market research, competitor analysis, and consumer insights to guide brand strategy. - Plan and oversee integrated marketing campaigns across digital, social, print, and PR channels. - Collaborate with creative, digital, and media teams for impactful campaign execution. - Ensure all content, advertising, and communication reflect brand guidelines and tone of voice. - Partner with product, sales, and design teams to align product development with brand goals. - Monitor brand health metrics, awareness, and engagement. - Provide regular reporting to senior management on brand performance and growth opportunities. Qualifications Required: - Bachelor's or master's degree in marketing, Business Administration, or related field. - 5+ years of experience in brand management, marketing, or related roles. - Strong understanding of digital marketing, social media, and market research. - Excellent communication, leadership, and project management skills. - Creative mindset with analytical ability to evaluate campaign success. Company Description: Phoenix Business Advisory leads the way in revolutionizing business migration to Australia and the USA, catering to High-Net-Worth Individuals seeking migration. As one of India's fastest-growing companies, Phoenix Business Advisory has a proven track record of success in assisting clients with their migration goals.,

As a Business Analytics Lead Analyst at Citigroup, you will be a strategic professional contributing to the directional strategy by staying abreast of developments in the field. You will serve as a recognized technical authority, providing advice related to technology or operations of the business. Your developed communication and diplomacy skills will be essential to guide, influence, and convince others, impacting the overall performance and effectiveness of the sub-function/job family. **Key Responsibilities:** - Gather operational data from various cross-functional stakeholders to examine past business performance - Identify data patterns & trends to provide insights for enhancing business decision-making in areas such as business planning, process improvement, and solution assessment - Recommend actions for future developments, strategic business opportunities, and operational policy enhancements - Conduct exploratory data analysis, confirmatory data analysis, and qualitative analysis - Translate data into consumer behavioral insights to drive targeting and segmentation strategies, and effectively communicate findings to business partners and senior leaders - Continuously improve processes and strategies by exploring and evaluating new data sources, tools, and capabilities - Collaborate with internal and external business partners to build, implement, track, and enhance decision strategies - Appropriately assess risk in business decisions, ensuring compliance with laws, rules, and regulations, and safeguarding Citigroup, its clients, and assets **Qualifications:** - 10+ years of experience - Experience as an Operations Research Analyst, Analytics Manager, Strategic Business Analyst, or similar position involving quantitative analytics in financial services - Proficiency in analyzing large datasets, applying mathematical, statistical, and quantitative analysis techniques for complex analyses and data mining **Education:** - Bachelor's/University degree; Master's degree preferred This job description offers a comprehensive overview of the role's responsibilities and qualifications. Other job-related duties may be assigned as needed. If you are a person with a disability and require a reasonable accommodation to use the search tools or apply for a career opportunity, review the Accessibility at Citi. For further details, refer to Citigroup's EEO Policy Statement and the Know Your Rights poster.,

As the Manager of Gustatory & Olfactory Experiences, your role will involve driving the strategy, innovation, and execution of premium food and scent-based experiences onboard. Your focus will be on creating branded, sensorial offerings that enhance the passenger journey. This position requires a blend of consumer insight, product innovation, and collaboration with cross-functional teams to deliver unique experiences. Key Responsibilities: - Lead the design and development of branded food and olfactory experiences across all cabin classes. - Develop a strategic roadmap in line with brand positioning and customer expectations. - Conduct market research to identify trends, gaps, and opportunities in sensory experiences. - Incorporate regional and global consumer insights into product curation. Experience Design & Development: - Create and launch new branded food and scent-based experiences such as snacks, beverages, cabin fragrances, and amenity scents. - Collaborate with partners, suppliers, and internal teams to ensure quality and innovation. - Prepare user stories and product briefs with clear goals and success metrics. Stakeholder Engagement & Communication: - Present and validate concepts with senior leadership and cross-functional teams. - Provide regular updates and insights through clear reports and presentations. - Coordinate closely with Procurement, Marketing, Operations, and CX Insights teams. Performance Monitoring & Optimization: - Monitor product performance through tracking usage, feedback, and operational data. - Recommend enhancements based on consumer insights and feasibility. - Maintain records of supplier evaluations, trials, and procurement processes. Project & Process Management: - Manage development cycles in Agile environments to ensure on-time execution. - Direct vendors and procurement teams with clear feedback. - Support the preparation of high-quality stakeholder presentations. Qualifications & Experience: - Bachelor's degree in Product Design, Hospitality, Sensory Science, or related field (Masters preferred). - 7-9 years of experience in consumer-focused product or service development. - Minimum 5 years in product innovation, preferably in hospitality, aviation, or luxury services. - Previous experience with branded food products and/or olfactory design is highly desirable. - Strong understanding of sensory design principles and customer experience. - Excellent communication, presentation, and stakeholder management skills. - Ability to excel in fast-paced, cross-functional environments.,

In this role, your main responsibility will be to drive the growth agenda for the portfolio of the category. You will be shaping the marketing strategy for sustainable and profitable growth, including meeting targets for net sales revenue, gross margin, MAPE targets, and net margin for the portfolio of brands. Your key responsibilities will include defining and implementing go-to-market strategies, driving portfolio expansion through industry and consumer insights, and strategizing action around consumer empathy. Additionally, you will be responsible for delivering to consumers" needs through engaging campaigns and ensuring market share growth and consumption growth. Key Responsibilities: - Drive growth agenda for Portfolio of category - Define and implement go-to-market strategies for sustainable and profitable growth - Drive portfolio expansion through industry and consumer insights - Strategize action around consumer empathy - Deliver to consumers" needs through engaging campaigns - Ensure gain in market share and consumption growth - Use consumer insights for developing marketing activities - Work closely with Sales teams to analyze sales data - Lead cost savings/gross margin actions - Manage internal cross-functional teams on key projects - Monitor market trends and competitor activity - Drive digital transformation within brand teams - Manage external interfaces with advertising and media agencies - Build a strong and inclusive marketing team Qualifications Required: - MBA with 12-14 years of overall experience - 4-5 years of brand management experience - 2-3 years of sales/trade marketing experience - Proven track record in developing B2C growth marketing strategies - Strong analytical skills and data-driven thinking Desirable Qualifications: - Good communication skills and stakeholder management capabilities - Familiarity with the consumer goods industry and marketing domain knowledge Please note that the above details are based on the provided job description.,

Role Overview: You will be responsible for managing key client accounts, building strong relationships, and executing impactful marketing campaigns to enhance brand visibility, drive sales, and support business growth. Key Responsibilities: - Act as the primary contact for client accounts, ensuring smooth coordination and communication. - Develop and execute brand strategies and integrated marketing campaigns. - Collaborate with internal teams to align brand initiatives. - Analyze market trends, consumer insights, and campaign performance to optimize results. - Prepare reports, share key insights, and recommend improvements. Qualification Required: - Bachelors degree in Marketing, Business, or related field. - Proven experience in brand/account management or marketing (preferably digital). - Strong communication, strategic thinking, and relationship-building skills. - Ability to multitask in a fast-paced environment. - Proficiency in MS Office and marketing analytics tools.,

ABM ( Assistant Brand Manager ) Location : Mumbai Job Type : Full - Time - on Site We re looking for for a passionate Junior Brand Manager in Mumbai to help elevate our premium D2C brand. If you re ready to dive into the world of branding and have the experience to back it up, we want to hear from you! Key Responsibilities: Collaborate with the brand team to develop and execute innovative marketing strategies Manage packaging design processes to ensure alignment with brand identity and consumer appeal Lead new product launches, ensuring all aspects are seamless and impactful Plan and execute offline marketing campaigns to enhance brand visibility and engagement Analyze market trends and consumer insights to guide brand strategy and decision-making. What We re Looking For: Minimum 3 years of experience in brand management, ideally with a blend of agency and product-centric D2C experience. Proven expertise in packaging design and successful new product launches. Strong understanding of offline marketing strategies and execution. Excellent communication skills and a collaborative spirit. Why Join Us Be part of a dynamic team that values creativity and innovation. Work in a full-time, on-site role (5 days a week) that fosters collaboration and growth. Contribute to a premium brand that makes a difference in consumers lives. -Apply Here-

About The Role Research Manager: We are looking for a Consumer Insights Senior Manager/AVP who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely with the marketing, product and business team and play a pivotal role in defining the direction of different KMBL product & offerings. Job Role: Working closely with cross-functional teams to identify problem statements Planning and implementing end to end consumer research strategies and methodologies Conducting qualitative as well as quantitative research relying on primary as well as secondary research Talking to existing and potential customers to understand their needs and behaviour Doing a competitor analysis to understand product offerings and features Devising actionable strategies from consumer insights Reporting and presenting your findings to drive new product development and marketing strategies Job Requirements: Minimum 6 years of experience conducting qualitative and quantitative research Strong analytical skills to extract actionable insights from data Strong research skills such as moderation, preparation of Q"™re/DG and effective storytelling etc. Strong communication and presentation skills MBA, MA in Design/Sociology/Psychology in a numerate discipline Need to have prior experience working with FMCG/Consumer Tech or any client-side company

Conduct initial secondary research to support lead generation activity - identifying potential contacts at prospective clients, sending initial mailers and credentials deck to introduce our services under the supervision of respective manager.

As the Marketing Head at Anmol Industries Ltd., your role will involve leading strategic marketing initiatives for the diverse product portfolio. You will be responsible for brand management, both digital and traditional marketing activities, market research, ATL/BTL planning, new product launches, and driving revenue growth through strong product presence and consumer engagement. Key Responsibilities: - Develop and execute comprehensive marketing strategies to build brand equity and drive market share for all product categories. - Plan and implement effective Above-the-Line (ATL) and Below-the-Line (BTL) campaigns across geographies. - Lead the digital transformation of marketing including SEO, SEM, influencer marketing, social media, and e-commerce branding. - Conceptualize and manage end-to-end new product development campaigns in collaboration with R&D and Sales teams. - Conduct market research, competitor analysis, and consumer behavior studies to inform strategic decisions. - Work closely with the sales team to provide marketing tools, promotional support, and regional campaign alignment. - Manage creative, digital, PR, and media buying agencies for campaign execution and performance. - Prepare annual marketing budgets and track ROI on campaigns and promotions. - Lead and mentor the marketing team across functions (brand, digital, research, communication, etc.) Desired Candidate Profile: - MBA/PGDM in Marketing from a reputed institute. - 15+ years of progressive marketing experience in the packaged food sector, preferably in the biscuits segment. - Proven track record in leading brand campaigns and driving consumer engagement. - Strong understanding of rural and urban consumer segments. - Excellent communication, leadership, and analytical skills. - Ability to handle multiple stakeholders and work in a fast-paced environment. At Anmol Industries Ltd., you will be part of a purpose-driven culture where innovation is encouraged, performance is rewarded, and career growth is limitless. Join a company that believes in delighting every Indian home with trust and taste.,

As a Business Analytics Int Analyst at Citigroup, you will be responsible for gathering operational data from various cross-functional stakeholders to examine past business performance. You will identify data patterns & trends, and provide insights to enhance business decision-making capability in areas such as business planning, process improvement, and solution assessment. Additionally, you will recommend actions for future developments & strategic business opportunities, as well as enhancements to operational policies. You may also be involved in exploratory data analysis, confirmatory data analysis, and/or qualitative analysis. It is imperative to translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and effectively communicate findings to business partners and senior leaders. Your role will involve continuous improvement of processes and strategies by exploring and evaluating new data sources, tools, and capabilities. Collaborating with internal and external business partners in building, implementing, tracking, and improving decision strategies will be a key aspect of your responsibilities. You must appropriately assess risk when making business decisions, ensuring compliance with laws, rules, and regulations, and safeguarding Citigroup, its clients, and assets. Qualifications: - 2-5 years of relevant experience - Advanced process management skills, organized, and detail-oriented - Curiosity about learning and developing new skill sets - Positive outlook with a can-do mindset Education: - Bachelors/University degree or equivalent experience This job description provides a high-level overview of the work performed as a Business Analytics Int Analyst at Citigroup. Other job-related duties may be assigned as required.,

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.At Target, we have a timeless purpose and a proven strategy and that hasnt happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, whereTarget in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win Overview about Target in India At Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. Pyramid Overview Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our guests, guest segments and behaviors, business objectives, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.Target in India Marketing delivers differentiating yet relevant marketing communication solutions across channels operating as an integrated ONE global team and it strives to bring excellence every time in how they create, connect and collaborate. A role with Target in India Marketing is an opportunity to work with some of the best in the business for marketing, strategy & digital and youd lead/contribute to work that connects to millions of guests. Yourinfluence will drive sales and grow brand love through work thats guest-centric, on brand, category relevant and channel focused. About the role As a Senior Copywriter for Roundel, Targets retail media network, youll create innovative and effective digital content for Target.com and other media channels. This includes awareness, consideration and promotional copy, written in the Target brand voice and balanced with a clear, concise, easy-to-navigate approach. Youll be asked to merge consumer insights/data with creative best practices, and to quickly adapt to shifting priorities. Youll need to stay up-to-date on emerging trends and innovations in digital marketing/e-commerce, and of course, ensure the accuracy of your copy. . As a Sr. Copywriter (Roundel), you need to:. Actively contribute to high-visibility projects, especially for large enterprise brands or significant campaigns, translating vendor requirements into compelling creative solutions. Have a keen interest and understanding of data and how creative or campaigns perform based on marketing objective. Be able to understand and direct creative holistically, across function. Develop and leverage generative AI (GenAI) solutions for stronger, more efficient outputs and outcomes. Act as the Target and Roundel brand custodian, ensuring all creative outputs adhere to the guidelines. You should have a deep understanding of the audience, trends and retail landscape. . Lead by example in terms of creativity and innovation, sharing new trends, methodologies to elevate the creative output. Work closely with the other team members across Creative and PM to refine creative concepts and strategies. Ideate/contribute/take the lead at vendor meetings to present creatives. Contribute to the development of the teams creative vision mapped to our OKRs. Recognize and collaborate with different teams on pitch and incremental opportunities. Serve as the single point of contact (SPOC) for other initiatives. About you: Four-year college degree and/or equivalent work experience. 8+ years of copywriting experience, digital/ecommerce copywriting experience preferred. Ability to manage, drive and contribute to multiple projects at the same time. Deep understanding of multichannel marketing creative & communication. Consultative in client/ vendor conversations to communicate the creative direction. Ability to manage time well, especially during peak retail seasons. Exceptional communication skills across all settings, ability to tailor message as appropriate. Resourceful and able to work independently on filling in gaps of information. Able to demonstrate flexibility in approach and adapt to changing priorities and requirements. Have curiosity and drive for seeking and promoting new ideas, channels, campaigns. Useful Links- Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging

Well-known Cosmetic Brand Required: Design and deploy marketing strategy and plans by leveraging consumer insights, market analytics, and innovation to increase consumer base, grow market share and penetration, create brand identity, lead strategic

Job Purpose Uncovering key consumer insights especially to enable access for premium brands. This is life insights nuances (based on life stage, geography etc) of the access consumer, understanding their key drivers, choices etc. Understanding HCP insights by specialty and different consumer journeys via HCPs for our relevant need states Understanding key industry trends - how health care is shaping, impact of macroeconomics on consumer behaviour, impact of global trends on local consumer decisions Working on consumer insight for white space unmet need states for validating proposed pipeline: new concepts, right to win, size of prize etc. Key performance effectiveness measurement with different parts of org analytics Additionally, I would love work on Gen Z as another consumer cohort for life insights Key responsibilities Delivering core growth insights - Industry trends, drivers of key consumer cohorts, key white space need spaces for developing portfolio growth strategy Deliver winning concepts for aligned launch pipeline in partnership with the marketing team Shape the innovation pipeline for non OHC categories based on consumer insights, in partnership with the marketing and RD teams Deliver HCP roadmap for growth - content innovation - based on HCP insights by specialty Integrate organization wide analytics for holistic understanding of business performance Shape the key drivers for strengthening business performance based on business analytics insights Qualifications and skills 15+ years of experience in strategic insights with proven track record of shaping successful innovation pipeline Extensive experience in consumer insights with a view on mid term strategic drivers for growth Experience of business analytics insights for building holistic business view Ability to shape innovation pipeline, align senior stakeholders and work with external partners Experience working in a fast paced, entrepreneurial environment Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

As a Business Analytics Analyst at our company, your role involves monitoring, assessing, analyzing, and evaluating processes and data within your specialty area. You will be responsible for identifying policy gaps, formulating policies, interpreting data, and making recommendations. Your tasks will include researching and interpreting factual information, identifying inconsistencies in data, defining business issues, and formulating recommendations on policies, procedures, or practices. You will integrate established disciplinary knowledge within your specialty area with a basic understanding of related industry practices and have a good understanding of how your team interacts with others to achieve the area's objectives. While your impact may be limited to your team, you will play a crucial role in providing quality tasks/services. **Key Responsibilities:** - Gather operational data from various cross-functional stakeholders to examine past business performance - Identify data patterns & trends to provide insights for enhancing business decision-making capability in areas such as business planning, process improvement, solution assessment, etc. - Have a good understanding of AI and Gen AI concepts and possess working experience - Recommend actions for future developments, strategic business opportunities, and enhancements to operational policies - Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies - Continuously improve processes and strategies by exploring and evaluating new data sources, tools, and capabilities - Work closely with internal and external business partners in building, implementing, tracking, and improving decision strategies - Appropriately assess risk in business decisions, ensuring compliance with laws, rules, and regulations, and safeguarding the firm's reputation **Qualifications:** - 3 to 6 years of relevant experience - Good communication skills (both verbal and written) and ability to collaborate with cross-functional partners and team members **Additional Details:** This job description provides a high-level overview of the work performed. Other job-related duties may be assigned as required. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, please review Accessibility at Citi. You can also view Citi's EEO Policy Statement and the Know Your Rights poster.,

You will be responsible for conducting market research and competitor analysis to identify trends and opportunities. You will analyze consumer insights and behavior to inform brand strategy. Additionally, you will define and articulate the brand's unique value proposition and positioning. You will develop visual and verbal brand identity elements such as logo, tagline, and messaging. Key Responsibilities: - Conduct market research and competitor analysis - Analyze consumer insights and behavior - Define and articulate the brand's unique value proposition and positioning - Develop visual and verbal brand identity elements - Create integrated marketing communication plans - Monitor brand performance metrics - Collaborate cross-functionally with marketing, product, and sales teams for brand consistency Qualifications Required: - 2 years of total work experience - Strong analytical skills - Excellent communication skills - Ability to work collaboratively in a cross-functional team This is a full-time position that requires you to work in person at the specified location.,

You will be responsible for leading the Psychology and Marketing Programme at a Leading Business School in Gurugram. Your main responsibilities will include: - Designing and enhancing a hands-on, industry-aligned curriculum that integrates behavioral science and marketing principles. - Establishing partnerships with universities to enhance academic excellence and expand the program's global reach. - Building relationships with industry leaders to provide students with mentorship and experiential learning opportunities. - Collaborating with senior leadership to ensure alignment with the institution's long-term goals. To qualify for this role, you should have: - A Masters or Ph.D. in Psychology, Behavioral Science, Marketing, or a related field. - 6+ years of experience in marketing strategy, consumer insights, brand management, or academia. - A strong understanding of cognitive biases, decision-making frameworks, and human behavior. - A track record of designing data-driven marketing or academic initiatives. - Prior experience in high-growth startups, ed-tech, or consumer brands is a plus. - Excellent communication, collaboration, and storytelling skills.,

You are a passionate and detail-oriented Senior Market Research & NPD Executive looking to join the innovation team at mCaffeine, India's 1st caffeinated personal care brand. Your role will involve a strong blend of market intelligence, trend spotting, and new product development (NPD) execution. You will collaborate closely with Design, R&D, and Supply Chain teams to lead packaging development and deliver actionable market insights, ensuring products are consumer-relevant and aligned with brand strategy. **Key Responsibilities:** - **Market Research & Innovation Tracking:** - Monitor global and domestic beauty & skincare trends, innovations, and category movements. - Identify white spaces and emerging opportunities for product development. - Present insights and recommendations to guide strategic planning. - **Competition Analysis:** - Regularly track competitor launches, formats, claims, and packaging trends. - Build detailed competition reports to support positioning and differentiation strategies. - **Packaging Development & Execution:** - Own the end-to-end packaging development process from brief to execution. - Coordinate with design, R&D, and supply chain to ensure packaging meets timelines, cost, quality, and brand alignment. - Identify packaging risks or quality issues early and collaborate on resolutions. - **Consumer Experience & Feedback Loop:** - Support in consumer usage tests, packaging trials, and experience studies. - Translate feedback into actionable recommendations to improve consumer satisfaction. **Key Requirements:** - Bachelors degree in Marketing, Product Management, or a related field. - 2 years of experience in Market Research, NPD, or Packaging Development preferably in the Beauty & Personal Care or FMCG industry. - Hands-on experience in cross-functional project coordination and launch execution. - Strong analytical and problem-solving skills. - Proficiency in MS Office (especially Excel and PowerPoint); familiarity with research tools and databases is a plus. - A skincare enthusiast with an eye for design, detail, and innovation. - Ability to work in a fast-paced, dynamic environment with multiple stakeholders.,

As a Marketing Manager, your role involves analyzing brand positioning and consumer insights to effectively shape and communicate the company's vision and mission. You will be responsible for translating brand elements into strategic plans and go-to-market strategies. Managing a team of marketing professionals, you will lead brand initiatives and creative development to inspire the target audience to take action. Key Responsibilities: - Establish performance specifications, cost and price parameters, market applications, and sales estimates - Measure and report on the performance of all marketing campaigns, while assessing ROI and KPIs - Monitor market trends, conduct research on consumer markets, and keep track of competitors" activities - Oversee both new and ongoing marketing and advertising activities - Monitor product distribution and analyze consumer reactions - Devise innovative growth strategies to enhance brand visibility and market presence - Align the company around the brand's direction, choices, and tactical decisions Qualifications Required: - Proven experience in marketing management with a strong understanding of brand positioning - Excellent leadership and team management skills to effectively lead a team of marketing professionals - Analytical mindset with the ability to interpret market trends and consumer insights - Strong communication and presentation skills to effectively convey the brand's vision and mission - Strategic thinking abilities to devise innovative growth strategies for the brand Please note that any additional details about the company were not provided in the job description.,

You are seeking a proactive and insights-driven Consultant to join the Digital Insights Delivery team. The role involves using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands in industries such as streaming, fashion, QSR, and gaming. Responsibilities include managing delivery of digital and social media reports, interpreting conversation data, drafting insight-rich narratives, validating tagging and queries, collaborating with stakeholders, and supporting ad hoc research requests. Key Responsibilities: - Manage delivery of recurring digital and social media reports focusing on consumer behavior and content trends. - Interpret conversation data to extract insights about consumer needs, sentiment, and preferences. - Draft structured, insight-rich narratives aligned with business goals and audience priorities. - Validate tagging, queries, and data outputs completed by junior team members. - Collaborate with internal stakeholders to enhance frameworks, dashboards, and storytelling approaches. - Engage in strategic discussions to optimize insights across brand teams. - Assist with metadata tagging, taxonomy validation, and dataset curation. - Support ad hoc research or POC requests with relevant consumer/contextual analysis. Qualifications Required: - 2-4 years of experience in digital analytics, social media intelligence, or consumer insights. - Hands-on experience with at least one social listening tool like Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar. - Strong understanding of KPIs such as engagement, sentiment, share of voice, and content format. - Track record in storytelling using PowerPoint and Excel-based dashboards. - Understanding of digital consumer behavior, audience segmentation, and content performance metrics. - Excellent written and verbal communication skills in a business reporting context. - Highly detail-oriented, self-driven, and organized under tight timelines. Good to Have: - Experience in Boolean query writing. - Exposure to entertainment, sports, fashion, QSR, or lifestyle categories. - Familiarity with platform metadata, brand taxonomy, or post tagging frameworks. You will work on high-impact insight reports informing marketing and content strategy for top global brands. The role involves collaborating with a dynamic team, gaining exposure to various categories and digital KPIs, and being part of a growth-focused environment where your voice matters.,

Responsibilities : - Develop the business content as per marketing strategy. - Campaign planning and Implementation. - Coordinate with designers, business resources to create and deliver a high-quality content artifact. - Manage & own monthly content calendar from planning to get it to design ready. - Support the digital team in developing high-quality content on stringent timelines and an Ad hoc request basis. - Team Leading and Strategy for Digital Clients. - Prepare plans for Digital clients for acquiring new business - Performing research on current benchmark trends and audience preferences Designing and implementing social media strategy to align with business goals - Setting specific objectives and reporting on ROI - Generate, edit, publish and share engaging content daily - Suggest and implement new features to develop brand awareness, like promotions and competitions - Stay up-to-date with current technologies and trends in social media, design tools and applications Required Skills : - In-depth knowledge of Facebook, Twitter, Instagram, YouTube, Pinterest and Google+ - Experience with social media analytics, including Google Analytics and Facebook Insights - Proven work experience as a Social media manager - Hands on experience in content management - Excellent copywriting skills - Ability to deliver creative content (text, image and video) - Knowledge of online marketing channels - Excellent communication skills - Analytical and multitasking skills

As a Senior Consultant in the Digital & Consumer Insights team, you will be responsible for owning insight delivery for client accounts. Acting as the main point of contact for reporting, stakeholder communication, and strategic inputs, you will play a crucial role in translating business objectives into actionable narratives. Your responsibilities will include leading end-to-end delivery of social and digital reporting, driving interpretation of consumer conversations and platform trends, as well as mentoring junior analysts and contributing to the development of frameworks that go beyond metrics. With at least 4-6 years of experience in social media analytics, consumer insights, or digital research, you will demonstrate a proven ability to manage client relationships, deliver presentations, and independently handle reporting. Strong storytelling skills connecting platform KPIs to brand implications are essential, along with prior experience using social listening tools such as Sprinklr, Talkwalker, Meltwater, or Brandwatch. Additionally, you should be comfortable with Excel, PowerPoint, insight decks, and data visualizations. Collaboration with team leads to enhance reporting workflows, mentorship of consultants and interns, and support for new business initiatives are integral parts of this role. Exposure to omni-channel strategies, audience segmentation, influencer tracking, or campaign evaluation would be advantageous. By joining our team, you will have the opportunity to work with globally recognized brands, contribute to innovation in key verticals, and be part of a dynamic and insight-driven team that values independence and curiosity.,