Enterpreneur In Residence - Marketing in Gurgaon (Hybrid)

Position Overview

We're seeking a creative, execution-focused Entrepreneur in Residence (EIR) - Marketing who will work directly with our Co-Founder to build our brand across digital channels, in-venue experiences, and press opportunities. This role combines strategic thinking with hands-on execution, perfect for someone who understands culture and can produce compelling strategy while navigating the complexities of alcohol marketing regulations.

Key Responsibilities

• Content Creation & Social Media (Primary Focus - 60%)
  

Develop and execute a high-cadence content calendar across relevant platforms
Create engaging, shareable social content that drives organic growth without direct product advertisingProduce photography and video assets that tell our brand story while navigating alcohol marketing restrictionsManage community engagement and respond to audience interactionsTrack social metrics and optimize content strategy based on performance

• Experiential & Trade Marketing (25%)
  

Design compelling shopper marketing experiences and point-of-sale collateral
Coordinate co-branded events with bar and retail partnersExecute sampling activations and brand experiencesBuild relationships with on-premise accounts and support their promotional needsContribute to trade show and industry event planning

• PR & Brand Partnerships (15%)
  

Assist in developing PR pitches and media relationshipsSupport press outreach and interview coordinationIdentify and pursue strategic partnership opportunitiesHelp craft brand messaging that resonates with our target audienceMaintain press kit and media assets

What Makes You a Great Fit

You have an entrepreneurial mindset and approach problems creativelyYou get the internet and understand what makes content shareableYou're resourceful and can achieve impressive results with limited budgetYou're execution-oriented and take pride in getting things doneYou're excited about building something from the ground upYou understand the balance between brand-building and driving salesYou can turn the strategic vision into tangible marketing materials

What We Are Looking For

A builder's mindset - if you have this we will figure out the rest.1+ years of marketing/trade marketing experience, preferably in beverage, hospitality, or lifestyle brandsDemonstrated ability to create engaging social content that drives engagementStrong visual eye. proficiency with content creation tools (Canva, Adobe Suite, or similar) is great to haveExperience with social media management and content planningSelf-starter mentality with ability to execute independently with minimal supervisionUnderstanding of how to build brand awareness within regulated marketing constraintsAbout Company: Raise The Bar Consumer Brands is a spirits innovation company that's changing the game with its premium, high-proof, pre-batched cocktails. We're looking for a talented area sales manager to join our team and drive business growth in the Goa market.