Category Trade Marketing Manager

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About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

https://www.godrejindustries.com/

About Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, our Group enjoys the patronage of 1.2 billion consumers globally, across different businesses. We rank among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.

Innovation is a key driver of our strategy, and we are constantly looking to delight our consumers with exciting, superior quality products at affordable prices. We were the highest ranked Indian company on Forbes list of The World's 100 Most Innovative Growth Companies 2015, for the second year in a row.

https://www.godrejcp.com/

About the role

The Category Trade Marketing Manager is a pivotal role responsible for driving the end-to-end trade marketing agenda for specific categories across channels and geographies. This role acts as the strategic link between category teams, regional sales teams, demand planning, and external partners to ensure seamless execution of brand and business plans in the market. It leads category-level forecasting, trade spend optimization, activation planning, and performance tracking while also enabling efficient GTM for new launches and interventions. With a strong focus on insights, execution, and cross-functional alignment, this role plays a key part in driving market share, visibility, and outlet-level engagement across channels.

Key Responsibilities:

1. Category Level Forecasting

• Conduct detailed forecasting incorporating regional nuances
• Lead month wise reviews for respective categories
• Drive state-wise AOP pipeline tracking and correction planning

2. Trade Spend Optimization

• Track budget vs actual spends with deep-dives into variances
• Plan and monitor BTL activities at a region, channel, and SKU level & analyse impact of trade levers on P&L
• Evaluate promo ROI and establish benchmarks for spend-to-sales ratios

3. Activation effectiveness

• Plan and execute trade promotions and incentives to drive sales and market share
• Design and manage a top outlet app to improve trade engagement and execution
• Analyse responsiveness to additional support and assess ROI of trade initiatives

4. New Launches and Focus Brands

• Create GTM plans for new launches
• Regularly analyse pilot data and derive actionable insights
• Maintain trackers for new product development (NPDs) and MRP changes.

5. Shopper Marketing focus

• Maintain a channel wise POSM calendar in collaboration with marketing
• Track effectiveness of visibility elements and drive unpaid visibility opportunities
• Manage outlet-level triggers and coordinate vendor communication for deployment

6. Competition benchmarking & External data Analysis

• Continuously benchmark market practices and identify new opportunities
• Use external data of HH & Nielson to identify business opportunities & link analysis with internal data at a state and AOP level

7. Loyalty Programs

• Lead national rollout of new SAMT model & drive throughput improvement
• Generate brand insights from program outlets & improve targeting, planograms, manpower utilization, and cost efficiency

8. Supply Planning

• Use sales trends to request production adjustments or additional stock
• Maintain updated CPS trackers and manage smooth transition plans

Who are we looking for

Education and Experience:

• Master's degree in Sales and Marketing
• 4-5 years of experience either in Trade Marketing or Line Sales Role

Key Skills

• Excellent interpersonal skills, including influencing, negotiation and communications skills to manage effective senior stakeholder relationships across teams; high on energy and driven
• Proven track record of strong execution, systematic planning, commercial acumen and critical thinking
• Strong understanding of sales and distribution systems and processes in rural and urban India

What's in it for you

Be an equal parent

Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel

Coverage for childbirth and fertility treatment

No place for discrimination at Godrej

• Gender-neutral anti-harassment policy
• Same sex partner benefits at par with married spouses
• Coverage for gender reassignment surgery and hormone replacement therapy
• Community partnerships and advocacy
• Persons with Disability (PwD) care.

We are selfish about your wellness

• Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
• Elder care for those who might need to extend support to senior family members
• Preventative healthcare support
• Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
• Uncapped sick leave
• Flexible work options, including remote working and part-time work
• Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

• Structured recognition platforms for individual, team and business-level achievements
• Digital and offline instant recognition platforms.

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now! We look forward to meeting you.