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Assistant Manager - Customer Marketing

Assistant Manager - Customer Marketing

Diageo

2 - 4 years

8 - 13 Lacs

pune

Posted:3 days ago| Platform:

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Skills Required

data analytics customer marketing sales marketing btl digital marketing modern trade btl activation channel sales brand activation business development marketing management fmcg sales brand management trade marketing promotions brand promotion atl

Work Mode

Work from Office

Job Type

Full Time

Job Description

MBA in Sales and Marketing
2-4 years experience in FMCG / Alco-Bev sales
Planning, execution and review.
Analytical & reasoning skills; data analytics
Communication & negotiation skills
Collaboration skills
ROI Orientation
Vendor Management
Training promoters in outlets
Creativity
Extensive travelling across to the outlets
Visiting the different markets, visiting outlets during activations
Engaging consumers and customers at the outlets
Ability to multitask and deal with complex challenges
Constantly scouting for new opportunities
Conduct market recee with Sales team to evaluate and finalize the outlets
Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
Finalize beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per
Activity calendar
Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc
Collate and update TSEs & TLs monthly Scores in online & offline Portal
Prepare and supervise contracts for rental outlets and get their approval through the legal team
Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments
Help SCMM develop brand communication options at various channels as per brand imperatives
Co-ordinate with vendors to oversee execution of signage in the state.
Execute agrees visibility strategy and track and monitor visibility execution
Responsible for the choice of outlets for implementation along with the Sales team.
Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.

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Diageo

Beverage Manufacturing

London Sydney

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Assistant Manager - Customer Marketing