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Assistant Manager - Luxury Customer Marketing

Assistant Manager - Luxury Customer Marketing

Diageo

4 - 5 years

14 - 18 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

customer marketing sales marketing stakeholder management regional marketing digital marketing btl activation branding brand activation business development marketing management brand management promotions brand marketing brand promotion atl btl

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

Were operating across different markets, channels, and areas of expertise. Using your curiosity and passion, youll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. Well support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the team:

At present, we are having an urgent opening for Assistant Manager Luxury Customer Marketing for Diageo - United Spirits.

Level: L6A- Assistant Manager
Reports to: Senior Manager- Luxury Customer & Advocacy Manager Qualification- MBA Experience- 4-5 years of work experience in hospitality and luxury industry

The profile will be based out of Mumbai and will be handling both Mumbai (Suburbs), Thane & Nashik

Job responsibilities:

o To enable local sales teams to drive off takes through our New Luxury category (Reserve & Craft) by appropriate Strategies & TTL activities.

o To enable local sales teams to drive off takes through our Innovation category (new launches) by appropriate strategies & TTL activities.

o Both the above categories are driven through Key Accounts, Premium-on-Premise channels and off-trade the incumbent will need to work very closely across channels and ensure category growth.

o Needs to understand the ROI behind every activation and control, manage budgets in line with off takes and conversions. Ensure periodic M&E in place for each such activation

o Would need to have excellent stakeholder management and work closely with TLs and KAMs to ensure on-ground follow through of activations.

o Ensure accurate documentation, supervision and monitoring of bills, POs, GRAs, PR-Ensure accurate spend of budgets at the state level.

o Plan and execute POSMs, Display Units, shelf shares for branding contract and get required sign -off for PO payments, Co-ordinate with vendors to oversee execution in the state.

o Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.

o Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan

o Self-motivated and proactive individual who can work un-monitored and under constant pressure of numbers achievement

o To excel in developing strategies, one must master numerical analysis, advanced excel functions, and effective PowerPoint skills.

Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that youre supported from day one.

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Assistant Manager - Luxury Customer Marketing