Senior Manager - Brand

Role Responsibilities:

• MBA with specialization in Marketing (tier I/ II institute).
• Minimum 8-10 years experience in Marketing with at least 5 years experience of working with lifestyle brand/category.

KNOWLEDGE & SKILLS:

• Proven record in translating consumer and customer insight into effective growth drivers
• Has an eye for design thinking and creative excellence
• Define and maintain brands positioning, ensuring alignment with the target consumer
• Brilliantly executes with immense attention to detail. Develop accurate projects priorities, schedules and execution of marketing campaigns.
• Strong Analytical skills with a keen ability to draw out insights from data
• Drives NGM thinking and principles clearly through each key strategic work stream and execution elements
• Powerful articulation and storytelling
• Strong Commercial Acumen and proven record of agility in managing performance
• Be a thought leader and collaborate efficiently with regional leads to create the strategy for our customer.
• Inspires agency partners and rallies them to effective implementation in service of the brand agenda
• Interest in Sports will be a key advantage

BEST SUITED FOR SOMEONE

• Is externally curious and anticipate trends in culture.
• Thrives in a performance-based culture
• Open to learning and unlearning and willing to take BIG bets
• Comfortable with the complexities of a digital world and strives to find opportunities Able to influence and inspire people towards on an agenda
• A person with great imagination and creative orientation
• Willing to experiment and learn and look for disruptive solutions in this highly competitive category
• Is able to Act decisively even under high pressure situation.

KEY AREAS OF RESPONSIBILTY

• Demonstrate deep personal accountability to consistently delivering great performance.
• Demonstrates depth & rigor in the quality of work and brilliance in execution
• Lead the development, selection, and deployment of all growth drivers as a part of MBP planning backed with clear ROIs and learning plans with special emphasis on big thematic campaigns.
• Ensure flawless execution of growth drivers in collaboration with central customer marketing
• Lead all brand performance discussion in internal review meetings and influence clusters (BPMs, SNOP etc)
• Lead the brand influencer and advocacy plan development and execution in partnership with the I&A team
• Responsible for development of brand architecture, advertising architecture, packaging architecture and brand out innovation approach in consultation with the innovation team
• Responsible for relationship management with RCB Team

INSPIRE THROUGH PURPOSE

• Invest in self and lean on managers to find a connection between personal purpose and that of Diageo
• Foster team spirit and healthy competitiveness with peers
• Invest in building win relationships with COEs and cross-functional team that lead to powerful co-creation
• Part-take in leading and solving internal agendas and issues that move the organization/team forward together

INVEST IN TALENT

• Be responsible towards building knowledge sharing environment to facilitate learning
• Be inclusive and open to diverse ideas and views
• Role model team spirit
• Lead as an example of resilience and agility in a VUCA environment