6 Brand Architecture Jobs

The architect or interior designer is responsible for visiting and understanding the site with complete respect for the brand and its requirements. They are tasked with planning, designing, and drafting detailed specifications to create a pleasing and functional interior environment. This includes publishing working drawings along with other desired details for the construction and execution work at the site. Additionally, they are required to prepare Bill of Quantities (BOQ) or Bill of Materials (BOM) for the project in relation to the drawings. Regular site visits are necessary for verification, measurements, and inspecting the ongoing work. The architect or interior designer plays a crucial role in ensuring that the brand architecture is implemented in each property. They must also ensure that the elements of brand architecture are consistently applied across all properties within the hospitality industry.,

As a Brand Manager at The Coca-Cola Company, you will craft a vision for the future of our brands. We are seeking someone with a thirst for innovation who can look beyond today and create a vision for where our brands can be tomorrow. You will persuade and inspire others and understand the lifetime value that a strong brand foundation can bring. With the resources we provide, you will bring ideas and execute strategies that deliver cutting-edge excellence in ingredients, innovation, design, and marketing. Your role as Director, Marketing - Emerging Categories will involve leading the category strategy by utilizing consumer, category, commercial, and industry insights to create winning long-term plans with short-term positive impacts for the business. You will be responsible for delivering profitable, sustainable volume growth in the category while ensuring continuous improvement of the long-term value for the brands across all markets. Developing integrated marketing plans and ensuring outstanding execution in the marketplace will be key aspects of your responsibilities. In the realm of Consumer Research & Insights, you will develop a comprehensive understanding of the brands" consumer base, their attitudes, and behaviors to formulate appropriate integrated consumer marketing and communication programs. Additionally, you will assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research to identify new volume and profit growth areas. Stakeholder management will be a crucial part of your role as you partner with internal and external stakeholders to develop new and/or improved products, packaging, and programs to meet consumer needs, deliver against brand strategies, and drive System value/business objectives. Leading and participating in key global/regional projects to ensure maximum synergy across markets will also be a part of your responsibilities. Minimum qualifications and requirements for this role include a Bachelor's degree in Business/Marketing/Communications or a related field, with a Master's degree being preferred. You should have 8-10 years of experience in a previous marketing role, preferably with a stint in a brand management role. Knowledge of syndicated sources and the ability to apply basic marketing concepts will be essential for this position. Joining The Coca-Cola Company will offer you challenging work with constant opportunities to develop world-class skills and a truly international career. You will work on the most recognized brand in the world and be part of developing the brand's next chapter. You will have exposure to world-class leaders and a creative team culture that supports taking risks and innovation. Your skills in leadership, media planning, creative process, marketing goals, consumer segmentation, competitor analysis, digital media strategy, quantitative research, marketing strategies, SWOT analysis, brand positioning, group problem solving, social media strategies, brand architecture, channel management, and team management will be beneficial in excelling in this role. The annual incentive reference value percentage for this role is 30%, which falls in the middle of the range for your role, indicating performance at target.,

Are you prepared to represent a global brand in India and influence perceptions while making an impact in a rapidly changing technology environment As a brand and creative strategist with the Cognizant global Brand team, your role will be pivotal in enhancing our brand, reshaping perceptions, and distinguishing us from competitors in the swiftly evolving technology services sector. Your assistance will be vital in brand governance across various areas, including offices, employee experiences, client interactions, and more. From conceptualization of ideas like naming strategies to ensuring appropriate usage of our logo and curating content for our owned channels, your contributions will be instrumental. Working alongside a dedicated team, you will significantly influence the future of our company in India by delivering consistent and engaging high-quality experiences both digitally and in person. Your main responsibilities will include collaborating with marketing and business leaders to translate the Cognizant brand strategy into flagship brand experiences. This may involve organizing in-person events such as Celebrating Cognizant and the annual Impact Award, virtual events, videos, HR/recruiting communications, and more. You will also provide guidance to marketing leaders and channel owners in developing creative approaches and impactful content that ensures a cohesive brand experience across various platforms like advertising campaigns, social media, thought leadership, internal communications, and office interiors. To excel in this role, you will direct, motivate, manage, and work alongside writers, designers, and agency partners to maintain brand consistency in messaging and design. Encouraging a culture of creativity and strategic thinking will be crucial in inspiring others to comprehend, value, and enhance our brand standards. Effective collaboration with key stakeholders such as HR, Marketing, and Communication teams will be essential to maintain consistent messaging and branding across all relevant touchpoints. Staying abreast of industry best practices and emerging trends in employer branding and talent acquisition, particularly in the competitive Indian market, will be expected. In addition, your experience should extend to handling other projects related to brand strategy, brand architecture, global advertising campaigns, and brand guidelines/toolkits. The ideal candidate should possess a minimum of 15 years of corporate global brand experience, including 5-7 years in a B2B corporate brand or agency environment outside India, preferably with 1 to 2 years of experience onsite in the US or Europe. Experience in building and executing brands at a global scale, along with expertise in various aspects of brand strategy and visual and verbal identity, is highly desirable. Furthermore, a strong understanding of modern marketing tactics, the ability to ensure brand objectives are met across different channels, and a drive to innovate brand strategy and expression are essential qualities. Your leadership experience, both direct and through influence, in shaping an organization's brand strategy will be advantageous. The ability to thrive in a dynamic, fast-paced environment and adapt to evolving requirements with strategic solutions is crucial. Lastly, your capability to engage and collaborate with associates in India and globally will be key to your success in this role.,

Job Title - Gen AI Brand and Creative - Manager - GN SONG Management 07 - Manager Location:Delhi/ Mumbai/Bangalore/Gurgaon/Hyderabad Must have skills:Generative AI Good to have skills:Creative delivery, brand transformation, Job Summary : The Strategy & Consulting Global Network Song (S&C GN Song) practice works with clients across their marketing, sales and services and customer engagement functions. Our services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, enhancing revenue, improving customer satisfaction, and impacting front end business metrics in a positive manner. We are seeking a strategic and creatively driven Manager with deep agency experience to lead brand and creative transformation programs powered by Generative AI. This role is ideal for a brand strategist and innovation leader with a strong foundation in brand architecture, creative operations, and content production. You will drive the use of GenAI and other emerging technologies to design high-impact, insight-led campaigns and reimagine content supply chains at global scale. As a trusted advisor to brand, marketing, and creative leaders, you will connect brand strategy with AI-enabled execution to deliver measurable business value and build long standing relationships. Roles & Responsibilities: Drive Business by shaping creative-led GenAI transformation agendas, influencing senior stakeholders, and identifying opportunities for consultative solutioning. Translate brand strategy into scalable creative operations, aligning vision with execution across channels and markets. Lead strategic assessments of current marketing capabilities and define GenAI-led reinvention roadmaps, future operating models, future-fit capabilities and process designs. Design and operationalize GenAI-enabled global-to-local content supply chains, enabling asset creation, localization, and personalization at scale. Develop brand positioning frameworks, creative territories, and visual storytelling constructs across markets and segments. Lead and mentor cross-functional teams of consultants, strategists, and technologists working on marketing reinvention. Lead multi-format content production (video, audio, CGI, animation, static) across ATL, BTL, owned, paid, and social/community channels. Collaborate with media, brand, studio, and technology teams to ensure creative alignment and executional excellence. Establish business value cases linking GenAI-driven creative innovation to KPIs such as engagement, efficiency, and reach. Champion the use of insights and intelligence to inform GenAI creative use cases and storytelling strategies. Mentor content production teams and agency partners to ensure brand consistency and campaign impact. Engage clients in workshops and solution development, translating strategic narratives into actionable creative programs. Professional & Technical Skills: MBA from a Tier 1 institute with a focus in Marketing, Strategy, or Technology. 7-13 years of experience in creative delivery, brand transformation, or marketing operations preferably with deep agency background. Minimum 4 years of recent experience in GenAI, creative technology, agentic AI, Marketing OS experience, or marketing innovation with tangible portfolio impact. Demonstrated experience in designing or running GenAI-enabled content supply chains or creative ops platforms. Excellent team management skills to ensure collaborative and incremental work, growth of individuals and team success. Hands-on experience with Agentic solutioning and architecture design, LLMs and Generative AI frameworks (OpenAI, Anthropic, etc.) Strong understanding of brand architecture, positioning, creative strategy, and content systems. Experience in managing content production across multiple formats and channels. Knowledge of creative technologies and GenAI platforms (e.g., Adobe Firefly, Runway, DALLE, LLMs). Ability to connect creative excellence with business impact through structured value case development. Excellent project management, communication, and cross-functional collaboration skills. Experience supporting client-facing workstreams and delivering solutions in consultative, fast-paced environments. Additional Information: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. About Our Company | AccentureQualification Experience:Minimum 7 13 years of experience is required Educational Qualification:MBA

Role Overview As Lead Brand Manager Commercial Real Estate, you will spearhead the strategic development, positioning, and execution of the commercial real estate brand across touchpoints. This leadership role requires deep expertise in B2B marketing, the ability to shape commercial capabilities and narratives, and drive marketing efforts that directly enable sales and business growth. You will be the brand custodian for the commercial business, ensuring consistency, clarity, and relevance in a competitive, evolving market. Key Responsibilities Brand Strategy & Management : - Define and own the brand strategy for the commercial real estate portfolio across asset classes (offices, business parks, retail, co-working). Establish a compelling brand positioning and narrative that resonates with institutional clients, corporates, investors, and partners. Lead the development of brand architecture, naming systems, visual identity, and tone of voice across commercial verticals. B2B Marketing & Commercial Capabilities : - Build and refine go-to-market strategies for new commercial projects, ensuring alignment with business goals and customer insights. Drive integrated campaigns targeting decision-makers, brokers, CXOs, and industry influencers. Define and evolve the commercial marketing toolkit, including pitch decks, brochures, AVs, site branding, microsites, and digital assets. Sales Enablement : - Partner closely with the sales, leasing, and business development teams to deliver high-impact collaterals and tools that accelerate deal conversions. Craft compelling narratives for proposals, RFPs, presentations, and investor pitches. Media Planning & Campaigns : - Oversee B2B and trade-focused media strategies across digital, print, outdoor, and industry platforms. Drive performance and brand awareness through data-led planning and evaluation frameworks. Events, Exhibitions & Experiences : - Conceptualize and execute thought leadership events, industry expos, investor meets, and site-based brand experiences. Ensure on-ground activation aligns with brand standards and business outcomes. Market Research & Insights : - Commission and interpret market studies, competitive landscaping, and brand perception audits to inform strategy. Translate insights into actionable ideas for positioning, messaging, and market differentiation. Key Skills & Competencies : - 12--14 years of experience in marketing, with a strong focus on B2B and commercial real estate/asset-based marketing. Proven success in brand management, strategic planning, and campaign execution. Deep understanding of the commercial real estate landscape, leasing models, and client expectations. Excellent skills in content development, visual storytelling, and sales communications. Strong experience in media planning, vendor management, and agency leadership. Ability to lead large-scale events and end-to-end experiential marketing initiatives. Analytical mindset with experience in market research, benchmarking, and insight-driven planning. Excellent stakeholder management, team leadership, and project coordination abilities. What is on offer : - Be part of one of Indias most employee-centric companies and a certified Great Place to Work. Join an award-winning marketing team recognized across national and global real estate and branding forums. Work in an agile, high-growth environment where innovation, ownership, and impact is at the heart of everything. A chance to shape some of the most iconic commercial real estate brands of the future. Skills : - Brand development, brand positioning, brand architecture, brand personality, brand tone, brand health metrics, 360 marketing campaigns, digital marketing strategy, paid media, SEO/SEM, content, social media, lead generation, engagement, brand amplification, analytics, media strategy, media buying, media budget, ROI, market research, consumer insights, competitive advantage

Job Title - Gen AI Brand and Creative - Manager - GN SONG Management 07 - Manager Location:Delhi/ Mumbai/Bangalore/Gurgaon/Hyderabad Must have skills:Generative AI Good to have skills:Creative delivery, brand transformation, Job Summary : The Strategy & Consulting Global Network Song (S&C GN Song) practice works with clients across their marketing, sales and services and customer engagement functions. Our services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, enhancing revenue, improving customer satisfaction, and impacting front end business metrics in a positive manner. We are seeking a strategic and creatively driven Manager with deep agency experience to lead brand and creative transformation programs powered by Generative AI. This role is ideal for a brand strategist and innovation leader with a strong foundation in brand architecture, creative operations, and content production. You will drive the use of GenAI and other emerging technologies to design high-impact, insight-led campaigns and reimagine content supply chains at global scale. As a trusted advisor to brand, marketing, and creative leaders, you will connect brand strategy with AI-enabled execution to deliver measurable business value and build long standing relationships. Roles & Responsibilities: Drive Business by shaping creative-led GenAI transformation agendas, influencing senior stakeholders, and identifying opportunities for consultative solutioning. Translate brand strategy into scalable creative operations, aligning vision with execution across channels and markets. Lead strategic assessments of current marketing capabilities and define GenAI-led reinvention roadmaps, future operating models, future-fit capabilities and process designs. Design and operationalize GenAI-enabled global-to-local content supply chains, enabling asset creation, localization, and personalization at scale. Develop brand positioning frameworks, creative territories, and visual storytelling constructs across markets and segments. Lead and mentor cross-functional teams of consultants, strategists, and technologists working on marketing reinvention. Lead multi-format content production (video, audio, CGI, animation, static) across ATL, BTL, owned, paid, and social/community channels. Collaborate with media, brand, studio, and technology teams to ensure creative alignment and executional excellence. Establish business value cases linking GenAI-driven creative innovation to KPIs such as engagement, efficiency, and reach. Champion the use of insights and intelligence to inform GenAI creative use cases and storytelling strategies. Mentor content production teams and agency partners to ensure brand consistency and campaign impact. Engage clients in workshops and solution development, translating strategic narratives into actionable creative programs. Professional & Technical Skills: MBA from a Tier 1 institute with a focus in Marketing, Strategy, or Technology. 7-13 years of experience in creative delivery, brand transformation, or marketing operations preferably with deep agency background. Minimum 4 years of recent experience in GenAI, creative technology, agentic AI, Marketing OS experience, or marketing innovation with tangible portfolio impact. Demonstrated experience in designing or running GenAI-enabled content supply chains or creative ops platforms. Excellent team management skills to ensure collaborative and incremental work, growth of individuals and team success. Hands-on experience with Agentic solutioning and architecture design, LLMs and Generative AI frameworks (OpenAI, Anthropic, etc.) Strong understanding of brand architecture, positioning, creative strategy, and content systems. Experience in managing content production across multiple formats and channels. Knowledge of creative technologies and GenAI platforms (e.g., Adobe Firefly, Runway, DALLE, LLMs). Ability to connect creative excellence with business impact through structured value case development. Excellent project management, communication, and cross-functional collaboration skills. Experience supporting client-facing workstreams and delivering solutions in consultative, fast-paced environments. Additional Information: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. About Our Company | AccentureQualification Experience:Minimum 7 13 years of experience is required Educational Qualification:MBA