Brand Strategy & Communication

Role Overview: Joining frog as a Strategic Lead means being part of a global network of studios with a thriving in-person and vibrant virtual culture. You will play a crucial role in translating business objectives into compelling brand narratives and go-to-market strategies. Collaborating with clients, leadership, and creative teams, you will shape strategic direction and deliver impactful brand solutions by converting consumer insights into actionable brand and messaging opportunities. Key Responsibilities: - Develop brand positioning, architecture, and personality frameworks through audits, market analysis, and cultural trend mapping. - Build integrated communication strategies, messaging frameworks, and tone of voice guidelines to ensure brand consistency. - Lead qualitative and quantitative research to uncover consumer insights and convert them into actionable brand opportunities. - Collaborate with analytics and media teams to track performance and refine messaging strategies. Qualifications Required: - Proven experience in brand storytelling, positioning, and communication planning across channels. - Strong ability to collaborate effectively with clients, leadership, and creative teams. - Proficiency in converting consumer insights into actionable brand and messaging opportunities. - Experience in developing brand positioning, architecture, and personality frameworks through market analysis and trend mapping. Additional Details: frog, part of Capgemini Invent since June 2021, focuses on partnering with customer-centric enterprises to drive sustainable growth by building and orchestrating experiences at scale. The company is dedicated to inventing the future of customer experiences through innovative solutions that touch hearts and move markets. The culture at frog values humour, positivity, and community alongside performance and outcomes, creating an open, flexible, inclusive, and engaging work environment conducive to making a meaningful impact.,