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Diageo
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Senior Manager - Brand

Senior Manager - Brand

Diageo

8 - 10 years

16 - 20 Lacs

gurugram

Posted:1 month ago| Platform:

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Skills Required

architecture marketing storytelling design advertising analytical skills design thinking

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Responsibilities:

KEY AREAS OF RESPONSIBILTY WIN THROUGH EXECUTION

Lead the development, selection, and deployment of all growth drivers as a part of MBP planning backed with clear ROIs and learning plans
Ensure flawless execution of growth drivers in collaboration with central customer marketing
Lead all brand performance discussion in internal review meetings and influence clusters (BPMs, SNOP etc)
Lead the brand influencer and advocacy plan development and execution in partnership with the I&A team
Responsible for development of brand architecture, advertising architecture, packaging architecture and brand out innovation approach in consultation with the innovation team

SHAPE THE FUTURE

Use personal impact and influence with all internal and external stakeholders to bring together teams in service of delivering brand's ambition and performance.
Invest time in building relationships with partners to constantly keep business updated with new trends and ideas that can be applied to unlock performance.
Build and implement a pipeline of ideas that are being tested as future growth drivers. work with internal and external partners to experiment and take some risks

INSPIRE THROUGH PURPOSE

Invest in self and lean on managers to find a connection between personal purpose and that of Diageo
Foster team spirit and healthy competitiveness with peers
Invest in building win relationships with COEs and cross-functional team that lead to powerful co-creation
Part-take in leading and solving internal agendas and issues that move the organization/team forward together

INVEST IN TALENT

Be responsible for fire-starting a knowledge sharing environment with peers to other colleagues to facilitate learning
Be inclusive and open to diverse ideas and views
Role model team spirit
Lead as an example of resilience and agility in a VUCA environment

Experience / skills required:

QUALIFICATION:

MBA with specialization in Marketing (tier I/ II institute)

EXPERIENCE:

Minimum 8-10 years experience in Marketing with at least 5 years experience of working with lifestyle brand/category

KNOWLEDGE & SKILLS:

Proven record in translating consumer and customer insight into effective growth drivers
Has an eye for design thinking and creative excellence
Brilliantly executes with immense attention to detail
Strong Analytical skills with a keen ability to draw out insights from data
Drives NGM thinking and principles clearly through each key strategic work stream and execution elements
Powerful articulation and storytelling
Strong Commercial Acumen and proven record of agility in managing performance
Inspires agency partners and rallies them to effective implementation in service of the brand agenda

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