Field Marketing Expert - Horizon

Global Events & Marketing

Key Responsibilities:

1. Event Strategy & Venue Management:

• Conduct

  recee of marquee venues

  that align with Horizons prestige and positioning.
• Lead

  contract negotiations

  with hotels, DMCs, AV vendors, and production houses.
• Build and manage vendor relationships, budgets, and timelines for flawless delivery.

2. Delegate, Speaker & Content Management:

• Collaborate with Sales, BD, and Leadership to secure high-caliber

  speakers and delegates

  .
• Manage speaker communications, briefing kits, travel, and hospitality.
• Shape the event agenda with Product Marketing and industry experts.
• Oversee creation of collaterals: agendas, invitations, bios, signage, on-site branding.

3. Marketing & Campaign Execution:

• Drive

  digital, social, and email campaigns

  to maximize registrations and visibility.
• Partner with creative teams to produce microsites, promotional videos, and social assets.
• Track campaign performance and optimize for ROI.

4. Customer Marketing & Advocacy:

• Develop and execute

  customer engagement and advocacy programs

  linked to events.
• Showcase

  customer success stories, go-live celebrations, and testimonials

  at Horizon.
• Increase customer referenceability and build a structured reference library.

5. Analyst Relations:

• Build and maintain strong relationships with

  procurement and SaaS industry analysts

  .
• Position Horizon as a platform to

  showcase Zycus leadership

  in the Source-to-Pay domain.
• Drive analyst participation in sessions, panels, and post-event coverage.

6. On-site Leadership & Operations:

• Lead on-ground execution: registration, logistics, vendor management, and guest services.
• Troubleshoot in real-time for smooth delivery.
• Manage photography, videography, and content capture for post-event marketing.

7. Post-Event Activities & Measurement:

• Lead post-event communications including thank-you notes, surveys, and content distribution.
• Measure event ROI, report insights, and recommend improvements for future programs.

Skills And Expertise:

• Proven ability to manage

  large-scale global events

  with complex stakeholder setups.
• Strong understanding of

  field marketing, customer advocacy, and analyst relations

  .
• Excellent

  contract negotiation, vendor management, and budget handling skills

  .
• Storytelling mindset with ability to translate customer and analyst insights into impactful content.
• Creative problem-solver with attention to detail and deadline discipline.
• Strong interpersonal and communication skills to influence cross-functional and global teams.

Qualifications & Experience:

• Bachelors degree in marketing, Event Management, Communications, or related field; Master’s preferred.
• 8+ years of experience in

  event marketing, corporate events, or customer advocacy

  in B2B SaaS or enterprise tech.
• Demonstrated success in

  end-to-end event delivery

  and

  customer marketing programs

  .
• Familiarity with

  CRM, marketing automation, and event promotion tools

  .
• Exposure to

  analyst relations

  and customer reference programs is highly desirable.

Why Join Us?

procurement industry’s most prestigious flagship events