Assistant General Manager - Marketing (Real Estate)

10 - 15 years

15 - 20 Lacs

Posted:8 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

  • Sales & Marketing Management:

    Led end-to-end sales and marketing for

    affordable, luxury, and ultra-luxury projects

    , ensuring strong brand presence and market growth.
  • Channel Development:

    Designed and executed

    sales strategies and marketing plans

    for channel partners; mentored and motivated teams through structured training and engagement programs.
  • Campaign Leadership:

    Planned and implemented

    360 marketing campaigns

    across

    print, OOH, radio, digital, and site branding

    , driving visibility and qualified leads.
  • Digital & Creative Strategy:

    Managed

    creative briefs, agency coordination, and campaign execution

    while staying ahead of digital marketing trends.
  • ATLBTL Activations:

    Executed

    RWA programs, corporate activations, and on-site promotions

    to strengthen customer connect and sales conversions.
  • CRM & Presales Management:

    Utilized

    CRM tools (SFDC)

    to monitor

    sales funnels, referral and reward programs

    , and presales activities for efficient lead tracking and conversion analysis.
  • Vendor & Procurement Oversight:

    Managed

    vendor negotiations, licensing, and asset procurement

    , ensuring cost efficiency and timely execution.
  • Market Insights:

    Conducted

    market research and quarterly analysis

    to track consumer trends and identify growth opportunities.
  • Innovation & Experience:

    Delivered

    immersive customer experiences

    using

    VR/AR technologies

    , creative storytelling, and high-quality AVs, walkthroughs, and drone shoots.
  • Reporting & ROI:

    Monitored

    marketing performance, budgets, and ROI

    , providing insights for continuous improvement.

Preferred candidate profile

  • MBA/MMS - Marketing
  • 10-15 Yrs Exp in Real Estate

Perks & Benefits

  • Provident Fund
  • Mediclaim
  • Paid Off

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