Marketing Communications & Lead Generation Specialist

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Marketing Communications & Lead Generation Specialist

This is a high-visibility role that works closely with leadership, sales, engineering, and product teams to position DATAECONOMY as a leading Data & AI consultancy and accelerator-driven innovation partner.

Key Responsibilities

1. Social Media & Brand Visibility

• Manage, scale, and optimize all corporate social channels (LinkedInprimary, X/Twitter, Instagram, YouTube).
• Build and execute

  monthly content calendars

  aligned to strategic priorities, product launches, GTM themes, and hiring needs.
• Craft engaging corporate updates, client success stories, product spotlights, award announcements, and culture narratives.
• Ensure consistent

  brand voice, positioning, and visual identity

  across all digital touchpoints.
• Monitor industry trends, competitor activities, and market signals to inform content strategy.

2. Technical Content Creation & Thought Leadership

• Produce premium-quality technical content from the technical writing/inputs form technology teams, including:
• Architecture insights and engineering best practices
• Data, Cloud, GenAI, Analytics, and Platform modernization topics
• Use cases, customer value stories, and solution deep dives
• Translate complex technical concepts into

  clear, compelling, and customer-friendly narratives

  .
• Partner with engineering, solution architects, and product owners to co-create:
• Blogs, whitepapers, case studies
• LinkedIn posts, infographics, carousels
• Short-form explainer videos and thought-leadership snippets
• Ensure SEO alignment, keyword optimization, and high content discoverability.

3. Lead Generation & Customer Discovery

• Identify high-potential prospects using:
• Social engagement analytics
• LinkedIn Sales Navigator insights
• Competitor and market intelligence
• Build

  content-led lead funnels

  targeting CXOs, Directors, Architects, Data Leaders, and Engineering Buyers.
• Execute

  MQL-generating campaigns

  around our solutions, IP accelerators, and industry offerings.
• Design nurturing journeys that convert content readers into qualified prospects.

4. Digital Campaigns & Employer Branding

• Plan and execute digital campaigns for:
• Product and services awareness
• Webinars, tech-talks, industry events
• Community and ecosystem engagements
• Strengthen employer brand by showcasing our engineering culture, innovation programs, and DE Garage initiatives.
• Support recruitment marketing with targeted campaigns and culture-forward storytelling.

5. Analytics & Continuous Optimization

• Track campaign and content performance using analytics and social tools.
• Present insights and improvement recommendations to leadership.
• Optimize strategies for reach, engagement, conversion, and lead quality.

Skills & Experience Requirements

• 6-10 years

  of experience in Digital Marketing, Marketing Communications, or Technical Content roles.
• Proven expertise in

  B2B technology marketing

  preferably in Cloud, Data, AI, Engineering or related domains.
• Strong ability to create

  high-quality technical content

  for enterprise and professional audiences.
• Hands-on experience with:
• Social media management tools
• SEO and inbound marketing practices
• LinkedIn-focused campaigns
• Ability to collaborate deeply with engineering, sales, product, and leadership teams.
• Strong storytelling, writing, editing, and communication skills.

Good to Have

• Experience in IT Services, SaaS, or product-based organizations.
• Hands-on knowledge of CMS tools (WordPress, Webflow, HubSpot).
• Basic design/video-editing capabilities (Canva, Adobe, Figma).
• Familiarity with

  AI-assisted content tools

  (ChatGPT, Jasper, Claude, etc.).
• Experience running paid LinkedIn campaigns (Lead Gen, Message Ads, Sponsored Content).

What Makes This Role Exciting

• Opportunity to

  shape DATAECONOMY’s global digital brand

  at a defining moment of growth.
• Direct access to leadership and strategic decision-making.
• Work on cutting-edge topics across

  GenAI, Data Engineering, Cloud, Modernization, MDM, Platforms, and AIOps

  .
• Experiment, innovate, and lead marketing initiatives with autonomy and creative freedom.