LinkedIn Marketing & Email Campaign Specialist |Lead Generation Expert

TechBuddies IT Services Pvt Ltd

2 - 5 years

2 - 5 Lacs

noida

Posted:1 day ago| Platform:

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Skills Required

linkedin marketing lead generation organic marketing email campaign b2b lead generation cold emailing marketing automation sales navigator mail merge

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview

LinkedIn Marketing & Email Campaign Specialist

Key Responsibilities

Create and manage
multiple LinkedIn profiles
and company pages for
lead generation.
Identify and connect with decision-makers, CEOs, and senior professionals
organically and using LinkedIn Sales Navigator.
Build and maintain targeted LinkedIn outreach campaigns to drive high-quality leads.
Plan, design, and launch email marketing campaigns using Outlook
Mail Merge, email automation tools,
and tracking dashboards.
Ensure compliance with anti-spam and deliverability rules to maintain sender reputation.
Analyze campaign performance metrics and continuously improve outreach strategies.
Collaborate with management and sales teams to align marketing and business goals.
Handle daily LinkedIn engagement activities, connection requests, messages, follow-ups, and responses.

Requirements

Proven experience
managing and operating
multiple LinkedIn IDs
and company pages.
Hands-on experience with
LinkedIn Sales Navigator
and
organic outreach
strategies.
Strong knowledge of
email marketing tools, automation, and mail merge campaigns
(Outlook / other tools).
Understanding of
email spamming rules, domain warming, and inbox placement strategies
.
Excellent written communication and follow-up skills.

Benefits

Attractive Performance Incentives
Career growth in a fast-paced automation-driven marketing tech environment
Exposure to international client campaigns & advanced B2B lead generation systems

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