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12.0 - 16.0 years

0 Lacs

karnataka

On-site

As the Director of Product Marketing for the Asia Pacific (APAC) region, your primary responsibility will be to lead and drive the product marketing strategy for Salesforce. In this pivotal leadership role, you will be tasked with defining compelling messaging, developing go-to-market (GTM) strategies, and collaborating cross-functionally with sales, product, and marketing teams to enhance product adoption and accelerate growth. Your success in this role will be measured by your ability to successfully launch new products, strengthen Salesforces brand presence, and deliver tangible business outcomes across the APAC region. A key aspect of your role will involve leveraging your deep understanding of the market to influence product positioning, customize marketing programs, and ensure alignment across stakeholders, ranging from global marketing teams to local sales leaders. Additionally, you will oversee customer advocacy, analyst relations, and external communications to establish Salesforces leadership position in the market and drive innovation and differentiation. Your responsibilities will include leading the GTM strategy and execution for introducing Salesforce products like Agentforce to the APAC market, particularly in India. You will drive product adoption, create scalable marketing programs to fuel pipeline growth, and accelerate market share. Developing tailored messaging and positioning strategies for Agentforce and other products will be crucial, requiring close collaboration with global and regional teams in areas such as Go-to-Market, Campaigns, and Content. Furthermore, you will work closely with Product Marketing, Product Management, Sales, Customer Success, and other teams to ensure alignment on product strategy and execution throughout the APAC region. Your role will also involve developing impactful sales enablement programs to equip sales teams with the necessary tools, training, and content to drive new business and close deals successfully. Effective communication will be essential in your role, as you will need to maintain consistent communication with APAC and global stakeholders, conduct monthly business reviews, and align on key initiatives related to Agentforce. Additionally, you will lead the creation of customer success stories that showcase the value of Agentforce and other Salesforce products, contributing to Salesforces reputation elevation in the region. To excel in this position, you should possess proven leadership experience of 12+ years in senior product marketing or leadership roles within the SaaS or technology industry, with specific expertise in the APAC market. Your strategic vision and execution capabilities, along with a strong understanding of the APAC market dynamics, customer behaviors, and regional trends, will be instrumental in driving business outcomes. Proficiency in creating compelling product messaging and positioning, utilizing data-driven insights, collaborating across global teams, and managing multiple initiatives simultaneously are also key skills required for this role. Preferred skills for this position include prior experience with Salesforce products or other SaaS platforms in the APAC region, familiarity with AI-driven products like Agentforce, proficiency in managing analyst relations and PR in the APAC market, and fluency in multiple APAC languages such as Mandarin, Japanese, and Korean. An advanced degree such as an MBA is preferred, and fluency in multiple languages will be considered a plus.,

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5.0 - 9.0 years

0 Lacs

hyderabad, telangana

On-site

As an Analyst Relations (AR) professional at QualiZeal, you will play a pivotal role in developing and executing a comprehensive strategy to enhance QualiZeal's reputation and recognition within the Quality Engineering industry. Building and nurturing strong relationships with analysts and key stakeholders from renowned firms such as Gartner, Forrester, NelsonHall, Everest Group, IDC, and others will be a core responsibility. You will facilitate analyst briefings, inquiries, and presentations to ensure a profound understanding of QualiZeal's offerings and capabilities among analysts. Collaborating with cross-functional teams is essential to ensure that analysts have access to relevant information and insights regarding QualiZeal's products, services, and industry trends. Your efforts will contribute to ensuring QualiZeal's prominent positioning in analyst reports, Magic Quadrants, Waves, and other relevant publications. Identifying and fostering relationships with influential Deal Advisory firms like ISG, Zinnov, and others will also be part of your role to assist enterprises with their RFP processes, market assessments, and vendor selections within the Quality Engineering space. Working closely with sales, presales, and business development teams to leverage deal advisory partnerships in sales processes is critical. Regularly analyzing and reporting on the impact of AR and deal advisory activities on the company's growth and revenue will be expected. Additionally, tracking and managing the budget allocated for AR and deal advisory initiatives is a key responsibility. Staying abreast of industry trends, market dynamics, and the competitive landscape to identify growth opportunities and potential risks is crucial for success in this role. To excel in this position, you should possess a Bachelor's degree in Business, Marketing, Public Relations, or a related field (MBA preferred) along with a minimum of 5+ years of relevant experience in Analyst Relations, Deal Advisory, or related roles within the IT services or technology industry. Excellent communication and interpersonal skills are essential, enabling you to build and maintain relationships with industry analysts, advisors, influencers, and internal stakeholders. Being self-driven, proactive, and capable of working independently and collaboratively, as well as having strong project management and organizational skills, are qualities that will contribute to your success in this role.,

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10.0 - 14.0 years

0 Lacs

maharashtra

On-site

The Analyst Relations Lead at PXS Global will play a pivotal role in developing and managing relationships with key industry analysts and research institutions, positioning the company as a thought leader in the digital communications and telco space. Reporting to the Chief Marketing Officer, you will be responsible for planning and executing Analyst Relations (AR) activities, such as briefings, inquiries, and event participation, in collaboration with marketing, product, and sales teams. Your role will also involve engaging with industry associations to align with corporate goals, promote product awareness, and drive developer engagement. As the Analyst Relations Lead, you will act as the primary spokesperson and point of contact for analyst-related communications and events. Collaborating with cross-functional teams, including product, marketing, and strategy, you will ensure alignment in messaging and insights to effectively communicate PXS Global's vision, strategy, and capabilities to key industry analysts and research institutions. Your responsibilities will also include developing and maintaining strong relationships with industry associations, coordinating participation in industry events and conferences, and overseeing initiatives to increase awareness of PXS Global products and use cases. In addition to relationship development and strategic initiatives, you will be tasked with gathering and analyzing market intelligence from industry analysts, providing strategic insights to senior leadership, and monitoring industry trends and competitor activities. Your role will also involve developing and maintaining communication materials for analyst relations, reporting on analyst feedback and market perceptions, and ensuring consistent messaging across all analyst interactions. To be successful in this role, you should possess a Master's degree in Business, Marketing, Communications, or a related field, along with at least 10 years of experience in analyst relations, public relations, or a related area within the digital communications or technology sector. You must demonstrate the ability to build and nurture relationships with senior industry analysts and research professionals, have a strong understanding of the telecommunications and software industries, and be able to articulate complex technical topics in a compelling manner. Moreover, you should have exceptional communication, presentation, and negotiation skills, experience in public speaking, and a track record of driving successful engagement initiatives. If you are a strategic thinker with strong leadership skills, analytical abilities, and project management expertise, and if you can foster collaboration and engagement within the software developer community, we encourage you to apply for this Analyst Relations Lead position at PXS Global. Join us in shaping the future of digital communications and technology. For application or further inquiries, please contact us at careers@routemobile.com.,

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4.0 - 7.0 years

10 - 20 Lacs

Bengaluru

Work from Office

Marketing Lead Experience: 47 Years Location: Bangalore About the Role We are seeking a dynamic and strategic Marketing Lead to drive the global marketing charter for three key Industry Groups within our Product & Digital Engineering Business Unit. This role offers the opportunity to shape and execute impactful marketing initiatives that elevate brand visibility, generate demand, and support business growth across global markets. Key Responsibilities Strategic Marketing Leadership Partner with BU Marketing Head and Industry Group Leaders to define and execute marketing strategies aligned with business goals. Event & Conference Management Identify high-impact industry events and lead end-to-end participation including vendor coordination, theme development, collateral creation, and campaign execution. Demand Generation Collaborate with inside sales and external agencies to design and run targeted demand-generation campaigns tailored to each Industry Group. Account-Based Marketing (ABM) Develop and execute ABM programs for top accounts to enhance brand presence, drive engagement, and support cross-sell/up-sell initiatives. Analyst & Media Relations Engage with analyst firms, media, and PR agencies to secure strategic mentions and placements that strengthen Happiest Minds market positioning. Content & Collateral Development Create compelling marketing assets including brochures, presentations, flipbooks, and videos that effectively communicate our value proposition. Market Intelligence Monitor industry trends and conduct market research to provide actionable insights for marketing strategy and business development. What Were Looking For MBA from Tier I/II institutions. 4–7 years of experience in B2B marketing, preferably in IT services or consulting. Strong understanding of technology and business to craft impactful narratives. Proven ability to influence and collaborate with senior stakeholders. Excellent communication and presentation skills. Creative thinker with a data-driven approach to marketing. Self-starter with strong problem-solving skills and a proactive mindset. Passionate about marketing and eager to make a meaningful impact.

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3.0 - 7.0 years

0 Lacs

hyderabad, telangana

On-site

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, supported and inspired by a collaborative community of colleagues around the world, and able to reimagine what's possible. Join us and help the world's leading organizations unlock the value of technology and build a more sustainable, more inclusive world. As an Analyst Relations professional with Capgemini, you will be responsible for managing, anchoring, and enhancing strong relationships with targeted industry analysts. Your focus will be on strategically positioning Capgemini as a business and technology transformation partner focused on client value creation. You will play a key role in developing Capgemini's end-to-end story to articulate its value to the market. This will involve proposing new ideas, building deeper relationships, creating and telling compelling stories, and designing experiential formats to showcase the client experience. Your work will be in the area of Software Engineering, encompassing the development, maintenance, and optimization of software solutions/applications. You will apply scientific methods to analyze and solve software engineering problems, develop and apply software engineering practice and knowledge, and supervise the work of other software engineers. Collaboration with team members and stakeholders is essential to meet the expectations of the role and contribute effectively to software engineering projects. Responsibilities: - Work closely with Industry Teams, Media Relations, and Marketing Leaders to drive engagement with analysts - Manage analyst briefings, including responding to requests, guiding presentation development, providing content, securing client references, and leading follow-up activities - Address analyst inquiries, accessing insights throughout the year on behalf of Capgemini - Plan and coordinate strategy workshop sessions to provide strategic advisory support - Manage industry analyst responses to secure leading positions in relevant analyst reports and ensure accuracy of published information - Protect Capgemini's brand and reputation, mitigate negative coverage, and escalate issues appropriately Capgemini is a global business and technology transformation partner with a strong heritage of over 55 years, trusted by clients to deliver end-to-end services and solutions leveraging AI, cloud, and data capabilities. With a diverse team of 340,000 members in over 50 countries, Capgemini helps organizations accelerate their transition to a digital and sustainable world, creating tangible impact for enterprises and society. In 2023, the Group reported global revenues of 22.5 billion.,

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4.0 - 8.0 years

0 Lacs

karnataka

On-site

You will play a crucial role as an Analyst and Advisor Relations professional within our Marketing team, focusing on nurturing impactful relationships with global IT analysts and sourcing advisors. Your responsibilities will include managing relationships with renowned analyst and advisory firms, executing engagement plans aligned with key research cycles, collaborating with internal teams to craft compelling narratives, managing analyst briefings and inquiries, monitoring industry research for insights, developing content and reports, and identifying strategic positioning opportunities to enhance brand visibility. To be successful in this role, you should have at least 4 years of experience in Analyst Relations, Advisor Relations, or Strategic Marketing in the tech services or professional services sector. A strong understanding of Cloud and Infrastructure Services is essential, along with excellent communication skills, presentation development abilities, attention to detail, and the capacity to handle multiple projects in a fast-paced environment. Collaboration across various functions and hierarchies, including with senior leadership, will be key, as well as experience working with global teams and stakeholders. While not mandatory, it would be advantageous to have experience engaging with Tier-1 analyst firms like Gartner, ISG, Everest, Forrester, and familiarity with analyst platforms such as ARchitect or Spotlight. This role presents an exciting opportunity to contribute to shaping the brand and positioning of Microland in key market segments while working closely with business leaders.,

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4.0 - 8.0 years

0 Lacs

karnataka

On-site

As an Analyst and Advisor Relations professional at our organization, you will play a crucial role in nurturing impactful relationships with global IT analysts and sourcing advisors. Your responsibilities will involve managing relationships with leading analyst and advisory firms, executing engagement plans aligned with research cycles and market evaluations, collaborating with internal teams to craft compelling narratives, and staying updated on industry research and competitive intelligence. Your primary focus will be on building and maintaining strong relationships with key global analyst firms such as Gartner, ISG, Everest, Forrester, and advisory firms like KPMG and TPI. You will be responsible for planning and executing targeted engagements, managing briefings and inquiries, monitoring industry research, and developing content for analyst interactions and reports. To excel in this role, you should have at least 4 years of experience in Analyst Relations, Advisor Relations, or Strategic Marketing within the tech services or professional services sector. A solid understanding of Cloud and Infrastructure Services is essential, along with excellent communication skills, presentation development abilities, and attention to detail. Collaboration is key in this role, as you will work closely with service line leaders, marketing teams, and delivery teams to drive strategic positioning and enhance brand visibility. You should also be comfortable working across hierarchies and functions, including engaging with senior leadership and global stakeholders. While not mandatory, experience with Tier-1 analyst firms and familiarity with analyst platforms would be beneficial in this role. This is an exciting opportunity to contribute to shaping our brand and positioning in key market segments while partnering with business leaders to drive success.,

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3.0 - 7.0 years

0 Lacs

karnataka

On-site

As part of the innovative team at o9 Solutions, your mission is to contribute to being the Most Valuable Platform (MVP) for enterprises. Leveraging the AI-driven platform, the o9 Digital Brain, you will play a crucial role in integrating global enterprises" planning capabilities to help them capture significant value while also contributing to reducing waste and driving positive outcomes for the planet. We are seeking dedicated individuals who are passionate about making a difference for companies and the environment. In this role, you will be responsible for establishing and nurturing strong relationships with key analysts and advisors at supply chain-focused advisory firms such as Gartner, Forrester, IDC, and others. Your responsibilities will include: Communication and Briefings: - Developing and delivering detailed briefings, presentations, and materials to keep supply chain-focused analysts informed about the company's solutions and achievements. - Aligning company messages with the research agendas of supply chain advisory firms. Feedback Gathering: - Proactively seeking feedback from analysts on market positioning, competitive advantages, and areas for improvement. - Sharing valuable insights obtained from interactions with analysts with internal teams. Market Education: - Educating analysts on industry trends, emerging technologies, and the competitive landscape. - Positioning o9 as a key contributor and innovator in the supply chain domain. Advocacy and Influence: - Collaborating with internal teams to secure positive coverage and favorable positioning in reports. - Working towards obtaining positive recommendations and endorsements from advisory analysts. Events and Programs: - Planning and executing tailored analyst briefings and events for supply chain advisory firms. - Facilitating direct engagement with o9 experts. Monitoring and Analysis: - Staying updated on research agendas, reports, and market insights from supply chain advisory firms. - Analyzing feedback from analysts to guide strategic decision-making. Qualifications: - Bachelor's degree in Supply Chain Management, Marketing, Communications, or related field (Master's degree is a plus). - Proven experience in Analyst Relations, Public Relations, or related roles focusing on advisory firms, particularly in the supply chain domain. - In-depth understanding of supply chain advisory firms" research methodologies and influence. - Excellent communication and presentation skills tailored to align with advisory firm interests. - Ability to build and maintain positive relationships with analysts and internal teams. - Analytical mindset, proactive, self-motivated, and a team player. Join us at o9 Solutions, a rapidly growing technology company driving digital transformations for major global enterprises with our premier AI-powered platform, the o9 Digital Brain. Embrace our high-energy culture and strive for 10x impact in everything we do.,

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12.0 - 18.0 years

45 - 50 Lacs

Noida

Hybrid

About the Role We are seeking a strategic and hands-on Head of Marketing to lead brand positioning, demand generation, digital marketing, and thought leadership for TekMindz across India, Africa, the US, and other global markets. The ideal candidate will have experience in B2B technology services , especially working with software services, digital transformation, and product engineering businesses. Key Responsibilities Develop and implement a global marketing strategy aligned with business growth objectives. Own and elevate the TekMindz brand across multiple markets. Lead demand generation campaigns across digital, content, SEO/SEM, email, and events. Oversee PR, content marketing, analyst relations, and thought leadership initiatives. Manage lead nurturing and marketing automation pipelines (HubSpot, Marketo, etc.). Collaborate with the sales team to align marketing efforts with revenue targets. Establish and monitor KPIs for all campaigns and continuously improve ROI. Lead and mentor a small marketing team (internal and agency-based). Work with business heads to develop go-to-market (GTM) strategies for new geographies or verticals. Qualifications MBA in Marketing or equivalent. 12-18 years in B2B marketing, with at least 5 years in a leadership role in a tech/IT services firm. Deep understanding of integrated marketing strategies, brand positioning, and digital channels. Experience working in global markets such as the US, Africa, or the Middle East is a strong plus. Strong leadership, analytical, and stakeholder communication skills.

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10.0 - 16.0 years

16 - 30 Lacs

Kochi, Bengaluru, Thiruvananthapuram

Hybrid

The opportunity The role of the Analyst Relations (AR) team is to manage EYs relationship and engagement with the industry analyst community, and drive the understanding of EY’s strategy, capabilities, and differentiation to advance the business objectives of our leaders in their markets. Working as part of the global AR team, this position is responsible for leading the AR program for key areas within our Technology Consulting business. Reporting to the Analyst Relations Lead, this role will strengthen and accelerate the existing AR program, helping to: Develop more strategic relationships with key industry analysts at firms like Gartner, Forrester, IDC and others Provide management with strategic consultation on services Partner with the sales enablement organization, assist in driving deals with analyst support Collaborate with brand, marketing and communications to deliver content and programs to drive lead generation Broaden visibility of the company, its strategy and core services The position requires an excellent understanding of the professional services industry, and established relationships with industry analysts. Clear, concise and consistent communication skills are critical. Your key responsibilities Execute an AR engagement strategy and program to improve EY's top-of-mind position with key analysts. Actively build and maintain relationships with the analyst community, and be the 'connective tissue' between the business and analysts, enabling strong relationships Manage participation in key analyst competitive assessment reports (for example, Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes) in collaboration with global leadership and marketing teams, as well as the global AR team. Facilitate the timely completion of all relevant deliverables including analyst briefings, surveys/RFI, and client reference requests. Prepare spokespeople for analyst briefings. Facilitate prep calls, review key messages, talking points, slides; and host all analyst briefing calls and meetings. Conduct analyst inquiry and coordinate strategic advisory sessions to support business objectives. Advise leadership and internal teams about analyst views and industry trends. Promote analyst reports, recognition and events externally via digital marketing. Leverage digital channels to build relationships and awareness with targeted analysts (e.g. engage with analysts on social media), and to support the communication objectives of the business. Promote analyst reports and recognition internally, especially for use in sales. Maintain activity trackers and manage ongoing reporting of progress against program objectives. Lead knowledge sharing sessions and contribute to presentations for different parts of the business. Bring best practices to the work, communicating these across the AR team to improve processes and engagement with the analyst community. To qualify for the role, you must have Graduate/Post-graduate in Management, Communications, business or technology 10+ years of experience in leading and managing Analyst Relations programs in the technology or professional services industry Deep and strong relationships with top industry analysts Excellent communication, writing, editing, and project management skills Proven ability to work under tight deadlines with limited resources Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders Ability to work independently, while also being a great team player Experience working in a matrixed, global environment High level of energy, enthusiastic team player and dedication to excellence A positive, flexible attitude with an unflustered style and collaborative nature Ideally, you’ll also have: An in-house or agency background and experience of working with corporate, financial or professional services organizations Experience managing high-profile global events

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1.0 - 5.0 years

6 - 9 Lacs

Noida

Work from Office

Product Marketing and Analyst Relations Associate Sales and Marketing Group Noida, India | 1 3 Years Welcome to BUSINESSNEXT, where we believe in maximizing your true potential while doing something purposeful, we invite you to #UNLIMIT with us. Our commitment to innovation and forward-thinking is reflected in everything we do, and we're looking for like-minded individuals to join our team. If you're looking for a rewarding career in a company that values your creativity, collaboration, and innovation, we invite you to explore this opportunity and join us in being #UpForTomorrow. The Opportunity: We are looking for smart & creative candidates who want to Learn, Grow and Innovate because they love the challenge of solving business problems. Objectives aligned to this role: BUSINESSNEXT is looking to hire a Product Marketing Specialist to help in activities promoting the business value of BUSINESSNEXT products. The ideal candidate will be a great writer and strong communicator, with experience in product marketing for an enterprise software product (B2B). A prior stint handling product marketing for a startup will be a definite plus. What would you do? Understand the product landscape and go-to-market for B2B SaaS solutions. Work with product management, leadership, presales, and sales teams to develop positioning, value proposition, differentiation, and market fit for BUSINESSNEXT products. Analyze and gain insights into customer use of product offerings, new opportunities, and buyer personas at the target client segments. Develop an understanding of the products and features, build product messaging, value propositions, and collaterals, brochures, videos, case studies, demos, sales content, and other content to support marketing and sales activities. Ideate product vision and roadmap with product management and delivery groups. Work with the analyst relations team to design a robust engagement program to achieve better mindshare and appropriate ratings. Skills Required: Demonstrates strong thought leadership, excellent in orchestrating people, processes, systems, and metrics for top-notch implementations 1-3 years of experience in marketing, branding, product marketing in B2B businesses. MBA in Marketing from with Technology background. Experience of driving Market research, Product launches, Sales enablement. Understanding of content-led brand development principles, frameworks, techniques, and best practices. Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the value proposition. Ability to build collaborative partnerships: Work with various internal and external stakeholders to drive effective product marketing strategy. Academic Qualification: Full-Time Graduate/Post Graduate in Engineering Good understanding of current technology trends along with ultra-scalable systems Proficient in effectively communicating with corporate stakeholders across various domains, including technology and business. Meet The Team Connect with the team that loves the challenge of solving business problems, just like you! Ashutosh Gupta Advisor - CRO Rahul R. Sheth VP Sales & Marketing WHY BUSINESSNEXT? WIIFM, you ask? Well, lots of real, get-your-hands-dirty gigs, building cool products for the BFSI industry that is rapidly digitizing. Expect a challenging work experience that youre unlikely to get in a Services Company. Does that excite you? Some Quick Facts : Ours is an inspiring Garage-to-Unicorn Product story that has been scripted by gifted technologists who are just like you. Fastest growing SaaS companies in India, especially in the BFSI industry, with a global footprint, serving over 1 million+ users across 50+ countries Are we on a Mission? We sure are on an 8-year Moon-shot Mission to be specific. We want to accelerate the World’s transition to intuitive, digital, and joyful financial experiences and become a Decacorn in the process. To UNLIMIT your true potential with us is to traverse a journey through our core values from a space of Care: Care for self and hence choose to be Happy (Happy People) Unlearn the old and learn new things to come out of the comfort zone, overcome fear of the unknown and grow (Learning & Growth) As Learning and Growing becomes a Habit, naturally Innovate to solve problems (Innovation) That's when the Customer is Happy (Happy Customers) and acknowledges that the products and services given by us have made life and business awesome and helped the Customer to be #UpforTomorrow Come, #Unlimit your true Potential today to be #UpForTomorrow: We exist for growth and development: We’re a company that is built on a Coaching Culture, committed to supporting employees to reach their full potential, helping them achieve their professional goals while contributing to the Moonshot. We thrive on clear, lucid Objectives & Key Results (OKRs). A trusting, transparent relationship where an Individual’s OKRs, lock into the department’s which, in turn, lock into the Company’s! We thrive by being proactive: Our Brand tagline "Up For Tomorrow" implies being proactive and forward-thinking, and our Culture Philosophy of "Unlimit" speaks of having no limits on what one can achieve. You can expect a culture that will constantly encourage you to take initiative and be proactive in your career, taking charge of your own professional development. Caring for People is our Business, and a Values-led Culture is our Profit. We just happen to use tech in the process. About BUSINESSNEXT Started as CRMNEXT, an India-born MNC with proven expertise in driving digital transformation at large banks and insurance businesses in customer engagement, modernizing sales, and servicing, it led India’s visibility on the global platform as a deep-tech IT product center capable of heralding digital disruption. Today, as BUSINESSNEXT, it powers 1 million+ user across 65,000 branches and call centers, managing 1 billion end customers worldwide. It has helped leading banks to open over 200 million digital accounts, issue 100 million cards and approve over $25billion loans over the last two years. Recognized as a Visionary by leading industry analysts, we leverage technology, innovation, and experience to relentlessly deliver incredible, unique, and human experiences, acing the volatile and complex business environment. BUSINESSNEXT suite comprises CRMNEXT, CUSTOMERNEXT & DATANEXT which are AI and ML-driven cloud-agnostic platforms dedicated to enabling digital transformations. BUSINESSNEXT has its USA headquarter in Raleigh, North Carolina and its international headquarter in Noida, India. It has a footprint across 5 continents and direct offices in 14 countries across the U.S.A, MEA, and APAC. #Unlimitto be #UpForTomorrow

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9.0 - 12.0 years

8 - 13 Lacs

Bengaluru

Work from Office

Lead global industry marketing programs Drive and execute sponsorship participation in industry events Develop marketing artefacts and collateral along with messaging for the website Formulate work with Inside Sales external vendors on demand-gen programs Support the analyst relations program garner mentions by driving participation in relevant studies

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10.0 - 12.0 years

13 - 18 Lacs

Bengaluru

Work from Office

We are looking for a seasoned communications professional to lead Zeta s external storytelling across public relations, media engagement, analyst relations, and integrated campaign communications. This is a high-impact role at the intersection of brand building, thought leadership amplification, and influencer management . You will work closely with Zeta s senior leadership, marketing, content, and product teams to elevate the company s visibility in the market, orchestrate analyst and media engagements, and support high-impact campaigns including executive communications, event platforms, and content-driven thought leadership efforts. Responsibilities KRAs - Where You Are Expected to Deliver Public Relations Media Engagement Define and execute the overall media and PR strategy to enhance Zeta s brand visibility. Build strong relationships with key journalists, editors, bloggers, and media influencers in fintech, enterprise tech, and banking. Craft and distribute press releases, thought leadership pieces, media pitches, and executive quotes. Manage ongoing media interactions including interviews, briefings, and event PR coverage. Analyst Relations Own and manage strategic relationships with key analyst firms Coordinate analyst briefings, report contributions, and award submissions. Position Zeta effectively in key research reports Campaign Thought Leadership Amplification Work closely with product marketing and content teams to amplify thought leadership content through earned and influencer channels. Drive media and analyst traction for research reports, whitepapers, blog themes, and strategic launches. Translate internal content into external campaign messaging and media narratives. Event Forum Management Lead Zeta s presence at high-impact financial services tech events, roundtables, and CXO summits. Manage content, spokesperson readiness, PR tie-ins, and brand visibility around events. Partner with internal teams and agencies for event operations and communications outcomes. Internal Communications Align internal messaging with external narratives. Support leadership communications during key announcements and moments. Activities - How You Are Expected to Deliver To achieve the responsibilities outlined in the earlier section, you will engage in a wide range of activities - described below: Craft compelling media and analyst-facing materials: press releases, media kits, pitch decks, QAs, etc. Develop calendars for media touchpoints, campaign tie-ins, and event PR windows. Engage cross-functional teams across content, demand generation, product marketing, and executive offices. Track and report key performance indicators across media, analyst mentions, and campaign influence. Assets - What You Are Expected to Deliver Press releases media kits Analyst briefings and submissions Thought leadership-based pitch narratives Event speaker notes and PR scripts PR/campaign performance reports Executive media training and prep guides Awards and recognition submissions Qualification MBA or Master s degree in Communications, Marketing, Journalism, or related field preferred. Skills, Attitude, and Competencies 10-12 years of experience in PR, media, or corporate communications roles (preferably in SaaS, fintech, or enterprise tech). Strong relationships with business, technology, and fintech media. Proven track record of managing analyst relations and securing placements in tier-1 industry reports. Ability to translate complex technical concepts into media-friendly narratives. Experience leading communications for events, roundtables, and executive forums. Hands-on, self-driven, and able to work with multiple stakeholders across functions. Exceptional writing, messaging, and narrative development skills. Strategic thinker with deep attention to detail. Adept at working in a fast-paced, high-growth environment. Equal Opportunity

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4 - 8 years

17 - 22 Lacs

Bengaluru

Hybrid

Platform Engineer / Business Analyst - Veeva R&D Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas! Purpose and Scope: As a Platform Engineer of a team of individuals in a specific area of digital expertise, you will be a crucial player in driving our digital initiatives forward in our agile organization. Our agile operating model consists of two components Digital Capability and Digital Execution. Digital Execution are about aligning multiple missions around business goals and facilitating collaboration on a larger scale. Digital Capability, on the other hand, focus on the growth and development of individuals within a specific expertise area. This dual structure enables us to scale agile practices efficiently while maintaining a focus on both product development and individual skill enhancement. As a business analyst, you will be responsible for understanding the needs of the end users, across commercial and medical business domains, and utilizing your knowledge and experience in Veeva R&D suite of products to demonstrate to end users how best to meet their requirements. You will then translate these requirements into well-defined user stories that the system engineers can rely on to develop, test, and deploy the required changes made to the systems. Essential Job Responsibilities: Business Requirements Analysis: Collaborate with business stakeholders to understand their needs, goals, and objectives. Analyse business processes and workflows to identify improvement opportunities and define requirements for solutions. Technical Specification Development: Translate business requirements into detailed technical specifications that guide the development of software applications, systems, or processes. Ensure that these specifications meet both the business needs and technical standards. Solution Design and Recommendation: Work with Digital and software development teams to design solutions that fulfil business requirements. Evaluate potential technical solutions for feasibility, cost-effectiveness, and alignment with business objectives. Stakeholder Collaboration: Serve as a liaison between business units and technical teams to ensure clear communication and understanding of project goals, requirements, and constraints. Facilitate meetings and discussions to gather feedback and consensus. Project Management Support: Assist in project management tasks, such as planning, scheduling, and tracking progress. Ensure that projects stay on track to meet deadlines and budget constraints. Testing and Quality Assurance: Participate in the testing of developed solutions to ensure they meet the defined requirements and standards. Assist in identifying and documenting bugs or issues for resolution. Training and Support: Develop training materials and provide support to users on new systems or applications. Ensure that end-users are equipped to use the new solutions effectively. Documentation: Create and maintain documentation related to business requirements, technical specifications, project plans, and reports to ensure knowledge is captured and shared. Requirements Qualifications: Required Minimum 3 years of experience in commercial and medical business analysis at a Life Science organization, focusing on Veeva R&D suite of products, including Vault Clinical, RIM, Quality, Safety. Knowledge and experience in R&D domains in Life Science / Pharma industry Demonstrated experience in business analysis, technical analysis, or a related area, demonstrating a track record of bridging business needs with technical solutions. Analytical Skills: Strong analytical and problem-solving skills to understand complex business issues and develop appropriate technical solutions. Experience in Agile methodology, DevOps, CI/CD principles and practices. Technical Knowledge: Good understanding of information technology, software development life cycles, and architectural frameworks. Communication Skills: Excellent verbal and written communication skills, with the ability to convey technical concepts to non-technical stakeholders and vice versa. Collaboration: Ability to work effectively in a team environment, collaborating with diverse groups of stakeholders, including business users, Digital professionals, and management. Attention to Detail: Precision in documenting requirements, specifications, and project details to ensure clarity and alignment with objectives. Adaptability: Flexibility to adapt to changing requirements, technologies, and project priorities. Preferred Veeva Certified Administrator Familiarity with programming languages, databases, and software development tools is beneficial. Certifications in Agile delivery methodologies (e.g., SCRUM, SAFe) Agile Champion: Adherence to DevOps principles and a proven track record with CI/CD pipelines for continuous delivery

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10 - 16 years

30 - 40 Lacs

Noida, Indore, Bengaluru

Hybrid

Job Description The Senior Manager / Director of Marketing will drive the brand reach, positioning and revenue growth for the services and solutions of the company, by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. This role will be pivotal in designing effective marketing strategy to attract, engage and delight our ideal customer persona, from the challenges that they are looking to solve. The role will be responsible for developing and promoting the unique value, positioning, messaging, and go-to-market strategy for the companys product and services. Strive for excellence and drive the organization to touch, move & inspire partners, customers & the market. An ideal candidate would be someone with an analytics / AI / Data platform background with hands-on ABM experience. Experience in managing analyst relations will be a big plus. Roles & Responsibilities Role Own and execute end-to-end Marketing programs. Marketing generalists who can quickly pivot to specialize according to GTM requirements Responsible for evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning around the company’s services and products Collaborate with the senior leadership to develop a strong positioning & go-to-market strategy Develop strategies for attracting relevant customer profile (users, influencers & decision makers) from their intent & on their preferred channels Adopt a thorough and most current understanding of the services & solutions being developed and developing a plan to reflect the pitch through content collaterals at a defined cadence. Develop & drive Content Marketing strategy that creates high-traffic from our relevant persona, lead-converting resources, and shareable creative projects Manage the demand generation lifecycle, from attracting new conversations to nurturing them in the most valuable and relevant way, such that customers see their needs being addressed and are motivated to try our products and solutions Empower Sales & Sales Enablement with relevant content to send to customers, and fueling PR, partner, and influencer relations – that is relevant to our industry Serve as the Creative Leader behind all our online and offline events for our prospects and customers Engage with key clients on an ongoing basis to better understand how to communicate value to prospective clients and obtain data for use in marketing materials (case studies, videos, sales sheets Conduct market surveys and research to stay ahead of competition Creating sales tool like brochures, datasheet, presentations, and proposals Determine and coordinate online and onsite events like webinars, tradeshows, seminars, and customer events Report on periodic activities, results, and ROI for marketing Plan and implement software product launch globally Implement marketing strategies to meet or exceed demand generation and revenue targets

Posted 2 months ago

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