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1.0 - 5.0 years

6 - 9 Lacs

Noida

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Product Marketing and Analyst Relations Associate Sales and Marketing Group Noida, India | 1 3 Years Welcome to BUSINESSNEXT, where we believe in maximizing your true potential while doing something purposeful, we invite you to #UNLIMIT with us. Our commitment to innovation and forward-thinking is reflected in everything we do, and we're looking for like-minded individuals to join our team. If you're looking for a rewarding career in a company that values your creativity, collaboration, and innovation, we invite you to explore this opportunity and join us in being #UpForTomorrow. The Opportunity: We are looking for smart & creative candidates who want to Learn, Grow and Innovate because they love the challenge of solving business problems. Objectives aligned to this role: BUSINESSNEXT is looking to hire a Product Marketing Specialist to help in activities promoting the business value of BUSINESSNEXT products. The ideal candidate will be a great writer and strong communicator, with experience in product marketing for an enterprise software product (B2B). A prior stint handling product marketing for a startup will be a definite plus. What would you do? Understand the product landscape and go-to-market for B2B SaaS solutions. Work with product management, leadership, presales, and sales teams to develop positioning, value proposition, differentiation, and market fit for BUSINESSNEXT products. Analyze and gain insights into customer use of product offerings, new opportunities, and buyer personas at the target client segments. Develop an understanding of the products and features, build product messaging, value propositions, and collaterals, brochures, videos, case studies, demos, sales content, and other content to support marketing and sales activities. Ideate product vision and roadmap with product management and delivery groups. Work with the analyst relations team to design a robust engagement program to achieve better mindshare and appropriate ratings. Skills Required: Demonstrates strong thought leadership, excellent in orchestrating people, processes, systems, and metrics for top-notch implementations 1-3 years of experience in marketing, branding, product marketing in B2B businesses. MBA in Marketing from with Technology background. Experience of driving Market research, Product launches, Sales enablement. Understanding of content-led brand development principles, frameworks, techniques, and best practices. Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the value proposition. Ability to build collaborative partnerships: Work with various internal and external stakeholders to drive effective product marketing strategy. Academic Qualification: Full-Time Graduate/Post Graduate in Engineering Good understanding of current technology trends along with ultra-scalable systems Proficient in effectively communicating with corporate stakeholders across various domains, including technology and business. Meet The Team Connect with the team that loves the challenge of solving business problems, just like you! Ashutosh Gupta Advisor - CRO Rahul R. Sheth VP Sales & Marketing WHY BUSINESSNEXT? WIIFM, you ask? Well, lots of real, get-your-hands-dirty gigs, building cool products for the BFSI industry that is rapidly digitizing. Expect a challenging work experience that youre unlikely to get in a Services Company. Does that excite you? Some Quick Facts : Ours is an inspiring Garage-to-Unicorn Product story that has been scripted by gifted technologists who are just like you. Fastest growing SaaS companies in India, especially in the BFSI industry, with a global footprint, serving over 1 million+ users across 50+ countries Are we on a Mission? We sure are on an 8-year Moon-shot Mission to be specific. We want to accelerate the World’s transition to intuitive, digital, and joyful financial experiences and become a Decacorn in the process. To UNLIMIT your true potential with us is to traverse a journey through our core values from a space of Care: Care for self and hence choose to be Happy (Happy People) Unlearn the old and learn new things to come out of the comfort zone, overcome fear of the unknown and grow (Learning & Growth) As Learning and Growing becomes a Habit, naturally Innovate to solve problems (Innovation) That's when the Customer is Happy (Happy Customers) and acknowledges that the products and services given by us have made life and business awesome and helped the Customer to be #UpforTomorrow Come, #Unlimit your true Potential today to be #UpForTomorrow: We exist for growth and development: We’re a company that is built on a Coaching Culture, committed to supporting employees to reach their full potential, helping them achieve their professional goals while contributing to the Moonshot. We thrive on clear, lucid Objectives & Key Results (OKRs). A trusting, transparent relationship where an Individual’s OKRs, lock into the department’s which, in turn, lock into the Company’s! We thrive by being proactive: Our Brand tagline "Up For Tomorrow" implies being proactive and forward-thinking, and our Culture Philosophy of "Unlimit" speaks of having no limits on what one can achieve. You can expect a culture that will constantly encourage you to take initiative and be proactive in your career, taking charge of your own professional development. Caring for People is our Business, and a Values-led Culture is our Profit. We just happen to use tech in the process. About BUSINESSNEXT Started as CRMNEXT, an India-born MNC with proven expertise in driving digital transformation at large banks and insurance businesses in customer engagement, modernizing sales, and servicing, it led India’s visibility on the global platform as a deep-tech IT product center capable of heralding digital disruption. Today, as BUSINESSNEXT, it powers 1 million+ user across 65,000 branches and call centers, managing 1 billion end customers worldwide. It has helped leading banks to open over 200 million digital accounts, issue 100 million cards and approve over $25billion loans over the last two years. Recognized as a Visionary by leading industry analysts, we leverage technology, innovation, and experience to relentlessly deliver incredible, unique, and human experiences, acing the volatile and complex business environment. BUSINESSNEXT suite comprises CRMNEXT, CUSTOMERNEXT & DATANEXT which are AI and ML-driven cloud-agnostic platforms dedicated to enabling digital transformations. BUSINESSNEXT has its USA headquarter in Raleigh, North Carolina and its international headquarter in Noida, India. It has a footprint across 5 continents and direct offices in 14 countries across the U.S.A, MEA, and APAC. #Unlimitto be #UpForTomorrow

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9.0 - 12.0 years

8 - 13 Lacs

Bengaluru

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Lead global industry marketing programs Drive and execute sponsorship participation in industry events Develop marketing artefacts and collateral along with messaging for the website Formulate work with Inside Sales external vendors on demand-gen programs Support the analyst relations program garner mentions by driving participation in relevant studies

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10.0 - 12.0 years

13 - 18 Lacs

Bengaluru

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We are looking for a seasoned communications professional to lead Zeta s external storytelling across public relations, media engagement, analyst relations, and integrated campaign communications. This is a high-impact role at the intersection of brand building, thought leadership amplification, and influencer management . You will work closely with Zeta s senior leadership, marketing, content, and product teams to elevate the company s visibility in the market, orchestrate analyst and media engagements, and support high-impact campaigns including executive communications, event platforms, and content-driven thought leadership efforts. Responsibilities KRAs - Where You Are Expected to Deliver Public Relations Media Engagement Define and execute the overall media and PR strategy to enhance Zeta s brand visibility. Build strong relationships with key journalists, editors, bloggers, and media influencers in fintech, enterprise tech, and banking. Craft and distribute press releases, thought leadership pieces, media pitches, and executive quotes. Manage ongoing media interactions including interviews, briefings, and event PR coverage. Analyst Relations Own and manage strategic relationships with key analyst firms Coordinate analyst briefings, report contributions, and award submissions. Position Zeta effectively in key research reports Campaign Thought Leadership Amplification Work closely with product marketing and content teams to amplify thought leadership content through earned and influencer channels. Drive media and analyst traction for research reports, whitepapers, blog themes, and strategic launches. Translate internal content into external campaign messaging and media narratives. Event Forum Management Lead Zeta s presence at high-impact financial services tech events, roundtables, and CXO summits. Manage content, spokesperson readiness, PR tie-ins, and brand visibility around events. Partner with internal teams and agencies for event operations and communications outcomes. Internal Communications Align internal messaging with external narratives. Support leadership communications during key announcements and moments. Activities - How You Are Expected to Deliver To achieve the responsibilities outlined in the earlier section, you will engage in a wide range of activities - described below: Craft compelling media and analyst-facing materials: press releases, media kits, pitch decks, QAs, etc. Develop calendars for media touchpoints, campaign tie-ins, and event PR windows. Engage cross-functional teams across content, demand generation, product marketing, and executive offices. Track and report key performance indicators across media, analyst mentions, and campaign influence. Assets - What You Are Expected to Deliver Press releases media kits Analyst briefings and submissions Thought leadership-based pitch narratives Event speaker notes and PR scripts PR/campaign performance reports Executive media training and prep guides Awards and recognition submissions Qualification MBA or Master s degree in Communications, Marketing, Journalism, or related field preferred. Skills, Attitude, and Competencies 10-12 years of experience in PR, media, or corporate communications roles (preferably in SaaS, fintech, or enterprise tech). Strong relationships with business, technology, and fintech media. Proven track record of managing analyst relations and securing placements in tier-1 industry reports. Ability to translate complex technical concepts into media-friendly narratives. Experience leading communications for events, roundtables, and executive forums. Hands-on, self-driven, and able to work with multiple stakeholders across functions. Exceptional writing, messaging, and narrative development skills. Strategic thinker with deep attention to detail. Adept at working in a fast-paced, high-growth environment. Equal Opportunity

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4 - 8 years

17 - 22 Lacs

Bengaluru

Hybrid

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Platform Engineer / Business Analyst - Veeva R&D Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas! Purpose and Scope: As a Platform Engineer of a team of individuals in a specific area of digital expertise, you will be a crucial player in driving our digital initiatives forward in our agile organization. Our agile operating model consists of two components Digital Capability and Digital Execution. Digital Execution are about aligning multiple missions around business goals and facilitating collaboration on a larger scale. Digital Capability, on the other hand, focus on the growth and development of individuals within a specific expertise area. This dual structure enables us to scale agile practices efficiently while maintaining a focus on both product development and individual skill enhancement. As a business analyst, you will be responsible for understanding the needs of the end users, across commercial and medical business domains, and utilizing your knowledge and experience in Veeva R&D suite of products to demonstrate to end users how best to meet their requirements. You will then translate these requirements into well-defined user stories that the system engineers can rely on to develop, test, and deploy the required changes made to the systems. Essential Job Responsibilities: Business Requirements Analysis: Collaborate with business stakeholders to understand their needs, goals, and objectives. Analyse business processes and workflows to identify improvement opportunities and define requirements for solutions. Technical Specification Development: Translate business requirements into detailed technical specifications that guide the development of software applications, systems, or processes. Ensure that these specifications meet both the business needs and technical standards. Solution Design and Recommendation: Work with Digital and software development teams to design solutions that fulfil business requirements. Evaluate potential technical solutions for feasibility, cost-effectiveness, and alignment with business objectives. Stakeholder Collaboration: Serve as a liaison between business units and technical teams to ensure clear communication and understanding of project goals, requirements, and constraints. Facilitate meetings and discussions to gather feedback and consensus. Project Management Support: Assist in project management tasks, such as planning, scheduling, and tracking progress. Ensure that projects stay on track to meet deadlines and budget constraints. Testing and Quality Assurance: Participate in the testing of developed solutions to ensure they meet the defined requirements and standards. Assist in identifying and documenting bugs or issues for resolution. Training and Support: Develop training materials and provide support to users on new systems or applications. Ensure that end-users are equipped to use the new solutions effectively. Documentation: Create and maintain documentation related to business requirements, technical specifications, project plans, and reports to ensure knowledge is captured and shared. Requirements Qualifications: Required Minimum 3 years of experience in commercial and medical business analysis at a Life Science organization, focusing on Veeva R&D suite of products, including Vault Clinical, RIM, Quality, Safety. Knowledge and experience in R&D domains in Life Science / Pharma industry Demonstrated experience in business analysis, technical analysis, or a related area, demonstrating a track record of bridging business needs with technical solutions. Analytical Skills: Strong analytical and problem-solving skills to understand complex business issues and develop appropriate technical solutions. Experience in Agile methodology, DevOps, CI/CD principles and practices. Technical Knowledge: Good understanding of information technology, software development life cycles, and architectural frameworks. Communication Skills: Excellent verbal and written communication skills, with the ability to convey technical concepts to non-technical stakeholders and vice versa. Collaboration: Ability to work effectively in a team environment, collaborating with diverse groups of stakeholders, including business users, Digital professionals, and management. Attention to Detail: Precision in documenting requirements, specifications, and project details to ensure clarity and alignment with objectives. Adaptability: Flexibility to adapt to changing requirements, technologies, and project priorities. Preferred Veeva Certified Administrator Familiarity with programming languages, databases, and software development tools is beneficial. Certifications in Agile delivery methodologies (e.g., SCRUM, SAFe) Agile Champion: Adherence to DevOps principles and a proven track record with CI/CD pipelines for continuous delivery

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10 - 16 years

30 - 40 Lacs

Noida, Indore, Bengaluru

Hybrid

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Job Description The Senior Manager / Director of Marketing will drive the brand reach, positioning and revenue growth for the services and solutions of the company, by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. This role will be pivotal in designing effective marketing strategy to attract, engage and delight our ideal customer persona, from the challenges that they are looking to solve. The role will be responsible for developing and promoting the unique value, positioning, messaging, and go-to-market strategy for the companys product and services. Strive for excellence and drive the organization to touch, move & inspire partners, customers & the market. An ideal candidate would be someone with an analytics / AI / Data platform background with hands-on ABM experience. Experience in managing analyst relations will be a big plus. Roles & Responsibilities Role Own and execute end-to-end Marketing programs. Marketing generalists who can quickly pivot to specialize according to GTM requirements Responsible for evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning around the company’s services and products Collaborate with the senior leadership to develop a strong positioning & go-to-market strategy Develop strategies for attracting relevant customer profile (users, influencers & decision makers) from their intent & on their preferred channels Adopt a thorough and most current understanding of the services & solutions being developed and developing a plan to reflect the pitch through content collaterals at a defined cadence. Develop & drive Content Marketing strategy that creates high-traffic from our relevant persona, lead-converting resources, and shareable creative projects Manage the demand generation lifecycle, from attracting new conversations to nurturing them in the most valuable and relevant way, such that customers see their needs being addressed and are motivated to try our products and solutions Empower Sales & Sales Enablement with relevant content to send to customers, and fueling PR, partner, and influencer relations – that is relevant to our industry Serve as the Creative Leader behind all our online and offline events for our prospects and customers Engage with key clients on an ongoing basis to better understand how to communicate value to prospective clients and obtain data for use in marketing materials (case studies, videos, sales sheets Conduct market surveys and research to stay ahead of competition Creating sales tool like brochures, datasheet, presentations, and proposals Determine and coordinate online and onsite events like webinars, tradeshows, seminars, and customer events Report on periodic activities, results, and ROI for marketing Plan and implement software product launch globally Implement marketing strategies to meet or exceed demand generation and revenue targets

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