Public Relations Officer

Key responsibilities and duties :

• Develop and implement strategies

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Create and execute public relations strategies to enhance the institution's visibility and reputation.

• Manage communications

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Serve as the primary point of contact for external and internal communications, acting as a link between the institution and its community, students, parents, and staff.

• Media relations

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Liaise with media outlets, respond to inquiries, and prepare news releases to secure positive coverage.

• Content creation

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Write, edit, and arrange the production of print and digital materials, such as newsletters, speeches, website content, and social media posts.

• Event coordination

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Organize events like open days, award ceremonies, and press conferences to promote the institution.

• Reputation management

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Monitor public opinion and manage crises to protect and enhance the institution's image.

• Admissions support

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Assist with the admissions process by managing inquiries from prospective students and parents.

• Branding

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Contribute to branding efforts to create and maintain a strong and favorable brand presence.

• Reporting

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Track and report on the effectiveness of public relations campaigns and initiatives.

Essential skills

• Strong written and verbal communication
• Strategic thinking and planning
• Interpersonal and relationship-building skills
• Media management and outreach
• Crisis management
• Digital marketing and social media proficiency
• Organizational and event planning abilities