182 Brand Activation Jobs - Page 5

This position demands a strong foundation in customer insight and the ability to identify both articulated and latent consumer needs. The role focuses on driving innovative marketing strategies, fostering brand growth, and leading a team to shape and strengthen the category's performance. KEY RESPONSIBILITIES & ACCOUNTABILITIES Own and manage the Profit & Loss (P&L) responsibility for the assigned category. Define and implement long-term growth strategies tailored to the categorys goals. Lead the ideation and introduction of new products; manage the rationalization of underperforming SKUs while applying learnings to future initiatives. Conduct continuous evaluation of the market landscape, category trends, and brand positioning for all assigned brands. Strategically allocate and manage marketing budgets across the brand portfolio to maximize ROI. Collaborate with internal departments and external partners, ensuring alignment and delivery within tight timelines. Oversee the development and roll-out of comprehensive 360-degree marketing campaigns spanning television, radio, print, digital, and outdoor media. Track and analyze the effectiveness of all marketing campaigns and initiatives to inform future strategies. Sustain and grow brand equity, relevance, and customer engagement across all brands within the category. Lead and mentor a team of 3 to 8 professionals, fostering high performance and collaboration.

We are seeking a dynamic and experienced Trade Marketing Manager to drive the success of our in-cinema advertising business in India. The ideal candidate will be responsible for developing and executing trade marketing strategies, managing relationships with trade partners, and coordinating with B2B platforms to enhance our brand presence and sales. Key Responsibilities: Trade Marketing Strategy Development: Develop and implement national trade marketing strategies to increase brand visibility and sales across cinema networks. Collaborate with sales and marketing teams to align trade marketing efforts with business objectives. Agency Roadshow: Organize and execute roadshows to promote our advertising solutions to key stakeholders and potential clients. Ensure effective communication of our brand value proposition during these events. Building DMs for Trade: Create and distribute targeted direct marketing materials to trade partners, highlighting the benefits of in-cinema advertising. Develop and maintain a database of trade contacts for regular communication. Planning and Coordination with B2B Platforms: Establish partnerships with B2B platforms for trade marketing initiatives. Coordinate with these platforms to promote our brand and services through their channels. Barter with Top Events: Negotiate barter deals with prominent events to secure advertising opportunities in exchange for our services. Ensure these partnerships enhance our brand visibility and reach. Creative Support for Linkedin and Brand Solutions: Collaborate with the creative team to develop innovative advertising solutions that integrate with our trade marketing strategies. Provide creative support to enhance brand engagement and customer experience. Market Intelligence and Insights: Conduct market research to stay updated on trends and competitor activities. Analyze market data to refine trade marketing strategies and improve ROI. Budget Management: Manage the trade marketing budget effectively, ensuring optimal resource allocation across initiatives. Track expenditures and provide regular budget status updates to senior management. Inter-functional Coordination: Ensure alignment with marketing, sales, and logistics teams to execute trade marketing plans seamlessly. Communicate product, price, and pack changes to relevant stakeholders. Special Projects: Develop and execute special projects such as sampling activities or promotional events to drive business growth. Standardize training modules for sales teams and promoters. Requirements: Education: MBA in Sales/Marketing or relevant field. Graduates with significant industry experience may also be considered. Experience: Minimum 3-6 years of experience in sales with at least 1-2 years in trade marketing. Experience in the advertising or media industry is preferred.

Minimum Qualification: Bachelor s degree in Marketing, Business, or related field (MBA preferred) Location: Head office Apply Now Job Responsibilities Minimum 2+ years of experience in BTL marketing from the insurance or pharmaceutical industry Hands-on experience in pamphlet distribution, canopy setups, standee placements, and other physical brand activation campaigns Experience in executing on-ground marketing campaigns, especially in residential and commercial areas. Ability to plan and manage logistics, field teams, and vendor coordination for BTL events. Strong focus on lead generation and customer engagement through physical outreach, and also proficiency in tracking campaign performance and providing detailed reports. Willing to travel extensively within assigned regions and manage territory-level execution. Key Skills Proficient in organizing pamphlet distribution drives and managing canopy setups for brand promotion. Experienced in optimizing standee placements to maximize brand visibility. Focused on generating quality leads and converting them into loyal customers. Strong communication and negotiation skills to build relationships and close deals. Competent in maintaining reports and tracking data for performance analysis and improvement.

Role: Assistant Brand Manager - VIP Bags and Aristocrat Location: Corporate Office, Prabhadevi (Mumbai) Reports to: Brand Head - VIP Team size: IC Company turnover: 2700 Cr Brand turnover: 800 Cr About VIP: Established in 1968, VIP is amongst the worlds leading manufacturers and retailers of luggage, backpacks and handbags. With a legacy built over the years, we take pride in launching market-leading brands, including our flagship brand 'VIP, which has become synonymous with the luggage category in India. Our brands reflect our commitment to understanding consumer preferences and driving quality and innovation that meets their expectations. Our operational success is attributed to our stellar brand portfolio, state-of-the-art manufacturing plants in India and Bangladesh, and a robust distribution network that ensures easy accessibility to our products. Through our diverse portfolio of brands, we cater to a wide range of consumers with varying needs and preferences. Whether it’s the stylish and youthful offerings of Skybags or the premium and sophisticated designs of Carlton, range of chic and fashionable handbags designed for the modern woman, the high-quality, and highly functional flagship brand of VIP Industries to durable and practical luggage solutions at an affordable price point by Aristocrat. We have a solution for every traveller be it everyday travel, business trips, or outdoor adventures. VIP Industries Limited is an equal opportunity employer. We value talent and believe everyone deserves the opportunity to succeed. We value the diversity of our workforce and the unique perspectives that each one of us brings, and are committed to creating an inclusive environment for all. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and allow for equal opportunities for all our team members. Qualifications/ Experience: Min 2-3 years of experience in brand management or product management in FMCG, Consumer Goods, Fashion MBA in Sales & Marketing, preferably from a premium B School Excellent analytical and problem-solving skills. Strong communication, collaboration, and interpersonal skills. Ability to multitask and work in a fast-paced environment Role & Responsibilities: Lead all the marketing initiatives of travel products for the designated category of the flagship brand. Extracting consumer insights from market research and liaising with design / development / manufacturing / creative agencies to execute new product launches. Responsible for supporting product design process, mining of consumer relevant innovation and maintaining the health of product portfolio. Works with design and creative agency for product development and brand communication. Accountable for driving category sales and support sales channels through execution of advertising, promotion and branding activities. Responsible for market size estimation, identifying market trends and shift in consumer preferences and pricing decisions pertaining to the category. Use sales forecasting and strategic planning to ensure the sale and profitability of product lines. Responsible for tracking and mitigating competition actions. Responsible for driving various planning cycles (eg, long range plan, profit plan, operating plan) for the category. Annual budgeting and tracking performance. Preferred Candidate Profile/ Competencies: Ability to work in a high volume, fast paced, matrixed environment Ability to work with cross functional teams and interface with business leaders at all levels in organization Excellent analytical and problem-solving skills. Strong communication, collaboration, and interpersonal skills. Pro activeness & Go Getter Attitude. Strong in agency coordination for Marketing activities Strong understanding about Brand / Consumer / Category

We are seeking a dynamic and result-driven Marketing Manager to lead our marketing team and drive brand growth, digital presence, and sales support strategies. The ideal candidate will have a strong background in real estate marketing, campaign execution, and team leadership. Role & responsibilities Follow the rules and regulations of the company Developing and implementing strategic marketing plans and forecasts in co-operation with sales team to achieve corporate objectives for products and services Promoting property through marketing initiatives, maintaining ATL/BTL at product level and at a corporate or brand level Updating knowledge of sales related legal documentation and property management, as well as updating and managing social media profiles Maintaining accurate information on company website, and designing promotional web landing pages to track effectiveness of other marketing initiatives Providing guidelines and guidance to personnel on the application of procedures, and monitoring and following up on specific tasks and project deliverables Drafting press releases, representing the company to media outlets, developing annual forecasts, and seeking to minimize marketing expenses Managing overall marketing activities that include market research, marketing presentations, analysis of sales and marketing trend, and advertising and marketing promotional events. Planning and executing launches, exhibitions, CP events, sponsorship events as well as any other events required for branding and marketing Co-ordinating and negotiating with agencies and vendors for regular work as well as specific planned events with regards to rate and deliverables. Assist in preparing branding collateral with help of graphics team and agencies as and when required for various marketing activities. Experiment with a variety of organic and paid acquisition channels like, event management, publicity, copywriting Assist in preparing and monitoring the marketing budget on a quarterly and annual basis and allocate funds wisel Preferred candidate profile Bachelors/Masters degree in Marketing or related field. Male Candidates Prefered. To Apply Share your Resume on: recruitment@svbpl.in

Assist in the development & execution of marketing campaigns (online & offline) Conduct market research & analyze trends to identify marketing opportunities Coordinate with vendors & agencies on promotional activities Only Male Candidate Preferred

Purpose & Overall Relevance for the Organization: Purpose & Overall Relevance for the Organization: Lead and drive the India category management team and function in-line with seasonal Go-To-Market (GTM) milestone deliverables. Own the category strategies and drive implementation through the development of country specific ranges, pricing strategy and expansion opportunities within the wider Emerging Markets (EM) framework. Drive cross-functional Marketing execution ensuring one category voice reaches the consumer today, tomorrow and in the future. Key Responsibilities: Strategic Leadership Develop and implement strategies that integrate local consumer insights, market trends, and country-specific dynamics while aligning with global and EM directives. Serve as a local expert, embedding Channel specific opportunities, consumer insights, and trends into brand and category strategies. Seasonal Range Planning & GTM Execution Lead a team of Category Managers and Creation Team to create seasonal GTM plans and regional ranges aligned with growth goals. Design compelling range and concept selections across Categories , balancing brand priorities, commercial needs, and local market nuances to ensuring winning strategies across channels. Oversee the GTM process, ensuring seamless communication across EM and Channels across the market country teams and integrating channel inputs. Enhance commercial outcomes by driving sell-in processes, focusing on key accounts. Planning & Insights Develop and govern seasonal range plans across channels, and segments while ensuring alignment with EM strategies and providing insights to the EM Analytics team. Partner with market Brand Finance to align Seasonal business planning targets (Net Sales, Volumes, Go-In-Margin) and drive cross-category alignment and actions. Track Sell-Through and Sell-In performance, generate reports, and deliver actionable insights for strategic decision-making. Business Development & Projects Identify and drive growth opportunities in collaboration with country and channel teams. Lead or contribute to initiatives aligned with market priorities and business growth initiatives, such as Responsiveness, Value Consumer, and Local Production. Work on creation programs as needed to enable channel opportunities as well as to manage local regulations Leadership & Culture Cultivate a high-performance culture, fostering engagement and professional development. Set clear targets for direct reports and provide ongoing coaching for growth and improvement. Agility and speed to cater to changing category and regulatory requirements. Key Relationships: EM BU Brand Activation MOPS, PMO Demand Planning, SCM, Finance (marketing ROI), Sourcing (Creation) Sales (all channels) Knowledge, Skills and Abilities: Strong understanding of local markets consumers, accounts, economic environment and commercial needs. Distinct track record of success in GTM planning, merchandising and/or sales experience in a global or market function. Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization. Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance & sourcing), as well as different organizational levels (Global, Market, etc.) Strategic thinking to build long-term plans and agility to quickly adapt to changing business needs. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

Responsibilities & Key Deliverables 1. Leads the development of the brand within the context of the agreed strategies to maximise long term sales, market share and improve brand score. 2. To develop, recommend and most importantly execute annual marketing plan activities, including ATL, BTL, CRM, Digital and Social Media and local media strategy and plans (including TV and print media)" 3. To ideate and develop communication that would drive the specific objectives as agreed with the top management and in line with the brand objectives" 4. To drive, monitor and execute the Digital KPIs while working closely with the Marketing Services team. 5. Contributes to the annual brand planning process and consciously implements and deploys budgets allocated to the brand 6. Effective project management skills to coordinate and execute Product Development programs while working closely with the Product Planning team. This includes new launches, refreshes and variant launches 7. Work closely with regional sales teams to plan and execute regional marketing activities to achieve region specific goals. 8. To track competition, market trends, consumer trends to plan marketing interventions on assigned brand. " 9. Lead the process of consumer insighting to identify growth opportunities and drive innovation in product development, new launches and as well as marketing initiatives. 10. To contribute to the development of strategies for category growth. Preferred Industries Automotive Industry Education Qualification MBA; MBA in Marketing General Experience 4-10 years (Min 3 years sales experience is preferred Critical Experience Marketing Strategy (Build & Implement), Brand Strategy (Build & Implement), Market Research (Design & Implement), Marketing Metrics (Knowledge & Tracking), Consumer Marketing (Knowledge & Application), Brand Management, Visual Brand Identity (Design & Implement), Consumer Insighting, Customer Value Proposition (Design & Communicate) Project Management, Stakeholder Management, Sales Support (Monitoring), Brand Activation (Design & Implement), Promotion Activites (Design & Implement), MPDS Knowledge (Application), Marketing Campaigns (Design & Implement), Advertising & Visual Communication (Design & Implement), Product Knowledge (Benchmarking)

You will be responsible for the efficient running of the division in line with Hyatt International's Corporate Strategies and brand standards, whilst meeting employee, guest and owner expectations Qualifications Ideally with a university degree or diploma in Marketing or Hospitality/Tourism management Minimum 2 years work experience as Assistant Manager - Marketing in larger operation Good problem solving, administrative and interpersonal skills are a must

Position: Regional Marketing Manager Exp 2-8 yrs Job Profile: Experience in BTL, ATL, Branding Awarness, Branding activities, MARCOM, Marketing Campaigns Location: Bangalore, Indore, Ahmedabad

Role & responsibilities Evaluating and optimizing marketing and pricing strategies. Analyzing market trends and preparing forecasts. Generating new business leads. Increasing brand awareness and market share. Coordinating marketing strategies with the different departments. Developing and managing the marketing department's budget. Overseeing branding, advertising, and promotional campaigns. Managing the marketing department's staff. Preparing and presenting quarterly and annual reports to senior management. Promoting our brand at trade shows and major industry-related events. Keeping informed of marketing strategies and trends. Key Skills: Extensive knowledge of marketing strategies, channels, and branding. Superb leadership, communication, and collaboration abilities. Exceptional analytical and problem-solving skills. Strong time management and organizational abilities. Requirements Bachelor's/master's degree in marketing, communications, or a related field. 4+years of experience in a marketing role, preferably in the SaaS industry. Excellent communication and interpersonal skills. Proven track record of developing and executing successful marketing campaigns. Experience with marketing automation, digital marketing, and CRM tools. Understanding of the Construction industry and related technologies is a plus.

Key Accountabilities Develop and implement end-to-end marketing strategies for residential, commercial, and plotted development projects. Create annual and quarterly marketing plans and budgets aligned with business and sales goals. Conduct market research, competitor analysis, and customer behaviour studies to identify opportunities and insights. Establish and maintain a consistent brand identity and positioning in the market. Manage brand messaging across all offline and digital platforms. Lead brand-building initiatives including PR campaigns, CSR activities, and media interactions. Key Functions & Responsibilities Plan and execute digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and real estate portals. Oversee SEO, SEM, content marketing, social media, and website management. Track digital campaign performance metrics (lead generation, CPL, CTR, ROI) and optimize accordingly. Plan and execute ATL campaigns (print, outdoor, radio, cinema ads) for project promotions. Design and oversee BTL initiatives including site branding, hoardings, brochures, property exhibitions, and roadshows. Organize and manage project launch events, customer meet-ups, and broker/channel partner meets. Appoint, brief, and coordinate with creative, digital, PR, media buying, and event agencies. Negotiate vendor contracts to ensure timely, cost-effective, and quality marketing deliverables. Strategic To be involved in developing the annual / project-specific branding strategy based on product segment and customer profile To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales Agency To develop the Launch Plan for new projects including creating and executing launch initiatives and post-launch market support activities. Oversee creation of marketing materials including brochures, project videos, digital creatives, site branding, and walkthroughs. Ensure high-quality, engaging, and project-relevant content across platforms. Track and analyse marketing KPIs such as lead generation, conversion rates, cost per lead, and campaign ROI. Prepare weekly/monthly performance reports and marketing dashboards for top management. Collaborate closely with the Sales team to align marketing initiatives with sales objectives. Coordinate with project, legal, CRM, and finance teams for approvals and cross-functional support. Operational To coordinate with the market research team to understand consumer insights and use the same to focus on brand-building activities To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy to effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns To work with the sales teams to ensure timely and relevant promotion of the sale of properties through advertisements, open houses, events, press releases etc. To track actual spending and ensure costs are within the overall budget allocated To monitor sales data and plan/ modify branding initiatives to drive the achievement of sales targets To provide inputs to Vendors on the development of communication material To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc. To monitor competitor activities and based on the same undertake timely market intervention. Developmental Keep abreast of developments in the area Participate in recruitment of appropriate talent in line with approvals for work area Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning Internal & External Interactions Internal: Function Heads Marketing & Sales, Sales, Marketing, Brand, Business Development, Engineering, and Design. External: Advertising Agency, Online/ direct Agency, Outdoor agency, PR agency, Event agencies, Vendors Preferred Profile. Strong knowledge of both digital and traditional marketing. Experience in handling high-value project launches. Proficiency in analytics tools and marketing software. Excellent leadership, communication, and vendor management skills.

Responsibilities: * Manage promotions, campaigns & events * Increase brand awareness through BTL activities * Oversee event operations & marketing * Coordinate road shows & exhibits * Execute brand activations & campaigns

Roles and Responsibilities Commercial (All activity should lead to EO Closure within TAT) - Element & Cost verification - Site verification of Elements - Bill Tracking From 5th Day - Bill Verification - Bill submision - PR Follow up and EO closure - Vendor Education & management Deployment tracking - Eo Sharing with Vendors - Follow up for campaign - Align & Cordinate sales with Vendor - Dealer List maintenance - Check Installation - Material,Quality - Flash report - Maintain deployment data - On Ground Activity Execution and coordination witg vendor and team MIS support - Maintain deployment data - Maintain Master data base - Funds Management - BM wise - Sales Contact details - Sales data management - BM wise, Brand Wise Desired Candidate Profile Should have relevant experience in Sales & marketing field Perks and Benefits As per industry standard

Job Title: Branding and Advertising Executive Experience:2-5 Salary:20K-40k Handle Field Marketing SEM,SMO,SMM,Marketing Minimum 2–3 years of experience in branding/advertising with ATL/BTL exposure. Willingness to travel for BTL events if required.

Hiring for Trade Marketing Manager Exp- Min 3 Years in trade Industry- Liquor, FMCG Skills- ATL, BTL,TTL activities Job Location- Kolkata Salary- Upto 10 LPA

We are seeking a meticulous and creative Brand Compliance and Design QA Specialist to ensure all designs and content adhere to our brand guidelines and quality standards. The ideal candidate will bridge the gap between creativity and quality, ensuring consistency, accuracy, and compliance across all design deliverables. Key Responsibilities: Brand Compliance : Review design assets (print, digital, and multimedia) to ensure adherence to brand guidelines, including typography, color, logo usage, and layout. Act as a gatekeeper of the brands identity by maintaining consistency across all visual communications. Guidelines Development: Update and refine brand guidelines regularly to align with evolving market trends and company goals. Collaborate with stakeholders to develop new guidelines for emerging platforms, campaigns, or business requirements. Proactively suggest enhancements to brand guidelines and QA standards. Quality Assurance: Conduct detailed QA checks for design deliverables to ensure accuracy, alignment, and visual appeal. Identify and correct errors in typography, layout, resolution, and other design elements. Collaboration : Work closely with designers, developers, and marketing teams to address issues and ensure smooth execution. Provide constructive feedback to improve design quality and adherence to brand standards. Process Improvement : Develop and document QA processes and best practices to improve design review workflows. Proactively conducting sessions for Design and Marketing teams to make them understand the process and guidelines to ensure lesser errors. Conduct proactive sessions for Design and Marketing teams to educate them on processes and guidelines, ensuring alignment and minimizing errors in deliverables. Tool Proficiency: Use tools like Adobe Creative Cloud, Figma, Sketch, or similar for design review. Utilize task management tools (e.g., Zoho, Jira) for efficient workflow management. Create visually compelling presentations and detailed brand guidelines using tools like PowerPoint, Google Slides, or Adobe InDesign. Duties Qualifications & Skills: Bachelor’s degree in Design, Visual Communication, or a related field. 2+ years of experience in brand compliance, design QA, or a similar role. Strong knowledge of design principles, branding, and quality assurance processes. Excellent attention to detail and a passion for maintaining high standards. Ability to communicate feedback tactfully and constructively. Strong proficiency in English and excellent communication skills.

Hiring a Category Marketing Manager for a Leading Indian Conglomerate Education: MBA Marketing Full Time 2 Year Course Experience: Minimum 4 Years of Experience in Marketing PLEASE DO NOT APPLY IF YOU DO NOT HAVE RELEVANT EXPERIENCE DO NOT APPLY IF YOU HAVE ONLY DIGITAL MARKETING EXPERIENCE THIS IS A 360 DEGREE MARKETING ROLE (OFFLINE & ONLINE MARKETING) 1. Strengthening Preference and Consideration for Brand Conceptualizing & executing clutter-breaking marketing activities (Print, TV, radio, internet) to build brand awareness, imagery and salience. This will entail extensive interactions with advertising/media agencies. Strengthening brand health by continuously monitoring scores in the Annual Brand Health Survey and executing activities to further the brand image. Conduct a Dealer Satisfaction Survey (DSS) and share the findings with the larger sales team. Create DRM calendar and conduct activities to strengthen dealer relations Conceptualizing & executing innovative marketing activities that are First in Company and First time in the Industry. Develop marketing material for POS and ensure adequate & timely availability and placement on field; develop benchmarks and monitor brand visibility at POS 2. Ensure optimum utilization of funds Ensure media efficiencies and a healthy ROI on media investments. Ensure Budget adherence Develop innovative activities/ processes/ that create impact/ visibility 3.Undertake Business Building projects / special projects Conduct market visits and plan steps thereafter Undertake Business improvement projects 4. Planning and system maintenance Monthly activity planning with Product teams and TMMs Time management 5. BTL Activity Support Provide adequate support to the branch Trade Marketing Managers for activity planning and development of creatives

Manage all the BTL & Shopper marketing activations for salon & retail stores. Handling Brand Promotions, alliances, sponsorships, launches. Plan & innovate new marketing initiatives to increase footfalls. Mystery Market visits to check and audits. Required Candidate profile BTL activities -Events (roadshows,exhibitions,conferences,seminars) promotions pamphlets,handbills & brochures Exp 4-5 yrs for Retail/FMCG/Direct Sales brands Location: Mumbai, Bangalore, Ahmedabad

Brand strategy Market research Campaign management Product launch Performance analysis Brand strategy Market research Campaign management Product launch Performance analysis

Responsibilities: Manage BTL activities from planning to execution Report results & analyze performance Collaborate with sales team on trade marketing strategies Coordinate promotional campaigns & road shows

Society Activation & Team Handling. All the BTL & Shopper marketing activations for all stores. Planning & Execution Handling Brand Promotions. Mystery Market visits to check and audits Define key guidelines for each project/ campaign

Location(s): India City/Cities: Kolkata Travel Required: 51% - 75% Relocation Provided: Yes Job Posting End Date: June 26, 2025 Shift: Job Description Summary: Senior Manager, Marketing - FLM, Bengal NER JHK Location - Kolkata Region Front-Line Marketing Lead will: Drive local bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with CCL and Franchise Leadership. Provide leadership in the execution of region-specific activations, with an emphasis on driving end-to-end closures, whilst leveraging the network. Actively participate and provide a regional perspective when developing integrated execution strategies for both the long and short term. Provide input on OU- and Market-level portfolio plans, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable) Oversee localisation and real-time amplification of IMX campaigns within the region, providing input to OU IMX team Execute local media buying that cannot be bought at OU-level (through Mkt procurement) Manage brand activation at the local level, including POS activations promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers Support the System in customer and shopper marketing agendas , maintaining strong relationships with key customers. Support Franchise and local bottling teams with regular cascades on Volume and Share performance deep dives specific to the region, along with recommendations on driving integrated action plans. Region Front-Line Mkt Lead will carry out duties as individual contributors; drawing on local agencies; and interacting regularly with OU Frontline Marketing Lead, OU IMX Lead and broader OU marketing team. Scope : 3 bottling partners KEY SUCCESS PARAMETERS Experience Significant market and leadership experience (8-11 years work ex) Direct experience with marketing activation Business and commercial acumen , including financial expertise Experience working with TCCC external partners (bottlers and customers) Experience working in cross-functional and cross-geographical teams is preferred Work Focus Ability to provide nuanced region-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers Ability to identify needs for campaign localization or customization as necessary Ability to guide media buying (in partnership with Mkt procurement) , as necessary Communication Focus Role will require frequent communication with OU Frontline Marketing Leadership team, OU Category teams, OU IMX team, and OU CCL team, OU Franchise leadership teams Role will also interact frequently with Bottlers and external parties (activation agencies, media) Skills: Business, Business Development, Business Partnerships, Communication, Creative Strategies, E2E Connection Planning, Marketing, Team Management Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

About Us: Dr. Morepen Home Health is a fast-growing initiative under the Dr. Morepen brand, focused on delivering quality healthcare services at the doorstep. With a mission to make Health in Your Hands a reality, we are building a robust ecosystem of home-based diagnostics, wellness services, and medical care that is accessible, affordable, and reliable. Role Summary: We are looking for a dynamic and creative Brand Manager / Marketing Manager to lead the brand building, strategic marketing, and communication efforts for Dr. Morepen Home Health. The ideal candidate will be responsible for shaping the brand, driving customer acquisition, and enhancing market visibility across digital and offline platforms. Key Responsibilities: Develop and execute the brand strategy and marketing roadmap for Dr. Morepen Home Health Drive awareness, engagement, and customer acquisition through integrated campaigns Build and manage digital presence across website, social media, performance marketing, and SEO Manage and collaborate with creative, media, and PR agencies Conceptualize and execute ATL/BTL campaigns for services such as home diagnostics, wellness checkups, and locum doctor services Work closely with product, operations, and sales teams to align brand and marketing initiatives with business goals Monitor brand health, consumer insights, market trends, and competitor activity Plan and manage marketing budgets and measure ROI on all campaigns Lead content strategy including blogs, newsletters, video, and print collateral Coordinate with hospitals, corporates, and channel partners for joint promotions Organize outreach programs, health camps, webinars, and brand partnerships Qualifications & Skills: MBA in Marketing, Communications, or a related field 5–8 years of experience in brand/marketing roles, preferably in healthcare, wellness, diagnostics, or FMCG Strong understanding of digital marketing tools and analytics (Google Ads, Meta, SEO, CRM tools, etc.) Excellent verbal and written communication skills Creative thinker with strong analytical and project management skills Ability to work in a startup-like, fast-paced environment Preferred: Prior experience in building or scaling a healthcare service or wellness brand Familiarity with the healthcare ecosystem (labs, home diagnostics, telemedicine, etc.) Exposure to B2C and B2B healthcare marketing What We Offer: Opportunity to shape a new-age healthcare brand with national impact A dynamic work environment with a passionate and mission-driven team Competitive compensation and performance-based growth opportunities

1) To spearhead activation and servicing for demat holdings in the given Region Zone Cluster 2) Support target fulfilment for MF Net Equalized Sales Lumpsum, PMS Net Sales and AIF Net Sales of the Region Zone Cluster is achieved through existing external Assets of Super Investor clients by aiding a team of Investment Specialist (IS), Sr. Investment Specialist (Sr. IS) and Virtual Investment (V. IS) who are responsible for asset gathering and generating the overall revenue of the segment through the existing and acquired Super Investor customer base. 3) Bring in fresh assets into MF, PMS and AIF through in-depth portfolio reviews of the clients. Provide research updates to team members and Super Investor clients of the company. 4) Training the team on portfolio reviews will be one of the key responsibilities. 5) Minimum productivity across team members in asset gathering 6) Servicing and garnering assets of Super Investors of the company in the given geography 7) Interact closely with the key stake holders 8) Make customers eligible for upgrade to other segments. 7 - 10 years of work experience in the financial services industry and relevant regulatory certifications Should have great client management skills. Strong analytical skills to interpret market and business information Location - Trivendrum, Delhi, Vadodra, Pune, Mumbai,Hyderabad,Ahmedabad,Kolkata.