Trade Marketing Manager

Role Overview:

Key Responsibilities

1. Trade Marketing Strategy & Planning

• Develop and execute annual trade marketing plans in alignment with brand and sales objectives.

• Identify regional and channel-specific opportunities to drive volume and visibility.

• Collaborate with the sales team to design trade schemes, promotions, and activation calendars.

2. Channel & Visibility Management

• Design and implement Point-of-Sale (POS) materials, visibility drives, and in-store branding.

• Ensure execution excellence for visibility campaigns across General Trade Channel

• Manage third-party vendors, agencies, and promoters for in-market activations.

3. Data Analytics & Performance Measurement

• Track ROI on trade spends and analyze sales uplift from marketing interventions. • Leverage data insights to improve efficiency of promotions and merchandising investments.

• Monitor competitor activities and market trends to inform trade strategies.

4. Collaboration & Cross-functional Alignment

• Partner with Brand Marketing, Sales, Supply Chain, and Finance teams to ensure seamless execution

• Support new product launches through targeted trade activation plans.

• Develop communication and training modules for the field force on trade marketing programs.

5. Budget & Compliance Management

• Manage trade marketing budgets efficiently and ensure compliance with company guidelines.

• Conduct regular audits of trade marketing initiatives and merchandising assets.

Experience:

MBA From Tier-1 or Tier-2 college is Manadatory

Skills & Competencies:

o Strong analytical and strategic planning skills.

o Excellent executional and project management abilities. o Proficiency in MS Excel and data-driven decision-making.

o Strong stakeholder management and communication skills

o Understanding of shopper behavior and retail dynamics.