Trade Marketing Manager

Trade Schemes, Channel Programs, Distributor Incentives, POS allocation, and Claims Management

1. Trade Scheme & Implementation

• Lead the implementation and execution of Trade Schemes across India and cascade the same to all regions.
  
• Ensure timely uploading and execution of schemes across all platforms (DMS, SAP, ) without affecting billing processes.
  
• Monitor and evaluate scheme performance on a monthly basis; share insights with Marketing and Sales teams.
  
• Plan, budget, and map all schemes to ensure smooth functioning and timely closure.
  
• Manage and close scheme-related primary and secondary claims in coordination with Marketing and Finance teams.
  
• Act as the single point of contact for Trade Scheme queries across Sales and other cross-functional teams.
  

2. Channel Programs, Distributor Incentives & Gifting

• Design, implement, and execute channel programs (e.g., Superstar Program for WS and SD) and distributor incentive schemes.
  
• Define program targets, track progress, and evaluate performance, sharing updates with regional teams.
  
• Drive timely closure and settlement of channel programs, distributor incentives, and gifting activities.
  
• Serve as SPOC for end-to-end program execution, including credit notes, claim processing, and program closure.
  
• Track and manage program gifting from initiation to delivery while keeping stakeholders updated.
  

3. Trade Spend & Budgeting

• Allocate budgets brand-wise and program-wise; ensure MAPs are created before program launch.
  
• Analyze actual vs. budgeted spends; report insights to Marketing and Finance.
  
• Ensure strict compliance with MAP process for all claims and reimbursements.
  

4. POS (Point of Sale) & Vendor Management

• Manage POS allocation across the brand portfolio channel-wise, distributor-wise, and depot-wise.
  
• Oversee end-to-end POS tracking from vendor to CFA to depot to sales teams.
  
• Communicate dispatch and delivery status to sales teams.
  
• Build and maintain a strong vendor base to drive cost efficiency in projects.
  

5. Additional Responsibilities

• Develop and streamline processes for smooth claims management and sales incentive settlements.
  
• Design and process monthly incentives for distributors, brands, and sales teams.
  
• Monitor ageing stock and highlight concerns to sales teams for timely action.
  
• Conduct random audits of schemes and claims in DMS, suggesting corrective actions for efficiency.
  
• Support brand teams in BTL activities, sampling, retail branding, and visibility execution.
  
• Manage distributor claims (primary & secondary) with proper SOP-driven settlement processes.

Preferred candidate profile

• Education

  : MBA/PGDM (Marketing/Finance/Operations) or equivalent.

• Experience

  : 48 years in

  Trade Marketing, Channel Programs, or Sales Operations

  , preferably in FMCG / Consumer Durables / Retail.

• Technical Exposure

  : Proficiency in DMS, SAP or similar platforms.

• Domain Knowledge

  : Strong grasp of trade schemes, channel incentives, POS allocation, and claims management.

• Analytical Skills

  : Ability to manage budgets, analyze spends, and deliver actionable insights.

• Personal Attributes

  : Detail-oriented, process-driven, and proactive. Excellent communication and stakeholder management. Strong problem-solving and multitasking skills. Ability to thrive in a fast-paced, high-volume environment.