Duties and Responsibilities : 1.Brand Strategy: Develop knowledge of Customer's & Consumer's attitudes and behaviors through market research, to cull out actionable insights which can drive brand strategy. 2. Brand Management: Execute brand strategy to maximize market share and brand profitability. Track competitor activity, media and pricing on regular interval. Ensure robust new product pipeline is developed to meet future brand growth.., Analyse brand positioning and consumer insights Shape and communicate our vision and mission Translate brand elements into plans and go-to-market strategies Lead creative development to motivate the target audience to take action Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets and competitors activities Oversee new and ongoing marketing and advertising activities Monitor product distribution and consumer reactions Devise innovative growth strategies Align the company around the brands direction, choices and tactics Desired Candidates: Technical Requirements/Expertise : Having Minimum 01 Years of experience as a Brand Manager or Associate Brand Manager with expertise in developing brand and marketing strategies. Skilled in identifying target audiences, executing effective campaigns, and communicating recommendations to executives. Strong analytical and creative mindset with a data-driven approach and excellent communication skills.
We are looking for a dynamic and detail-oriented professional to lead Trade Schemes, Channel Programs, Distributor Incentives, POS allocation, and Claims Management . The role demands strong cross-functional collaboration with Sales, Marketing, and Finance teams to drive seamless execution, budget control, and impactful trade marketing initiatives across India. 1. Trade Scheme & Implementation Lead the implementation and execution of Trade Schemes across India and cascade the same to all regions. Ensure timely uploading and execution of schemes across all platforms (DMS, SAP, ) without affecting billing processes. Monitor and evaluate scheme performance on a monthly basis; share insights with Marketing and Sales teams. Plan, budget, and map all schemes to ensure smooth functioning and timely closure. Manage and close scheme-related primary and secondary claims in coordination with Marketing and Finance teams. Act as the single point of contact for Trade Scheme queries across Sales and other cross-functional teams. 2. Channel Programs, Distributor Incentives & Gifting Design, implement, and execute channel programs (e.g., Superstar Program for WS and SD) and distributor incentive schemes. Define program targets, track progress, and evaluate performance, sharing updates with regional teams. Drive timely closure and settlement of channel programs, distributor incentives, and gifting activities. Serve as SPOC for end-to-end program execution, including credit notes, claim processing, and program closure. Track and manage program gifting from initiation to delivery while keeping stakeholders updated. 3. Trade Spend & Budgeting Allocate budgets brand-wise and program-wise; ensure MAPs are created before program launch. Analyze actual vs. budgeted spends; report insights to Marketing and Finance. Ensure strict compliance with MAP process for all claims and reimbursements. 4. POS (Point of Sale) & Vendor Management Manage POS allocation across the brand portfolio channel-wise, distributor-wise, and depot-wise. Oversee end-to-end POS tracking from vendor to CFA to depot to sales teams. Communicate dispatch and delivery status to sales teams. Build and maintain a strong vendor base to drive cost efficiency in projects. 5. Additional Responsibilities Develop and streamline processes for smooth claims management and sales incentive settlements. Design and process monthly incentives for distributors, brands, and sales teams. Monitor ageing stock and highlight concerns to sales teams for timely action. Conduct random audits of schemes and claims in DMS, suggesting corrective actions for efficiency. Support brand teams in BTL activities, sampling, retail branding, and visibility execution. Manage distributor claims (primary & secondary) with proper SOP-driven settlement processes. Preferred candidate profile Education : MBA/PGDM (Marketing/Finance/Operations) or equivalent. Experience : 48 years in Trade Marketing, Channel Programs, or Sales Operations , preferably in FMCG / Consumer Durables / Retail. Technical Exposure : Proficiency in DMS, SAP or similar platforms. Domain Knowledge : Strong grasp of trade schemes, channel incentives, POS allocation, and claims management. Analytical Skills : Ability to manage budgets, analyze spends, and deliver actionable insights. Personal Attributes : Detail-oriented, process-driven, and proactive. Excellent communication and stakeholder management. Strong problem-solving and multitasking skills. Ability to thrive in a fast-paced, high-volume environment.
Role & responsibilities Develop and implement supply chain strategies aligned with company goals to achieve cost efficiency and high service performance. Oversee demand forecasting, production planning, and inventory management to ensure product availability and minimize stock-outs or excess. Coordinate with procurement, production, and sales teams to align supply and demand planning. Manage vendor relationships, evaluate supplier performance, and ensure timely procurement of raw and packaging materials. Monitor logistics operations including warehousing, distribution, and transportation to ensure cost-effective and on-time delivery. Optimize inventory levels across manufacturing units, warehouses, and distribution centers. Track key KPIs such as OTIF (On-Time In-Full), inventory turnover, and logistics cost to drive continuous improvement. Ensure compliance with quality, safety, and regulatory standards in supply chain operations. Leverage technology and ERP systems for effective planning, monitoring, and reporting of SCM activities. Lead and develop the supply chain team to strengthen operational capabilities and build cross-functional collaboration. Identify and implement process improvements and cost reduction initiatives. Support new product launches through coordinated planning with R&D, marketing, and production teams. Manage annual supply chain budgets and cost control measures. Ensure sustainability and waste reduction initiatives are embedded in supply chain operations.