Trade Marketing Manager

About the Company

The incumbent will work closely with sales teams, agencies, vendors, and HO marketing team to deliver impactful trade marketing activities and enhance market presence of brands.

Responsibilities

Market Pulse & Competition Tracking

• 1.Monitor competitor activities including POP, activation, mela/exhibitions, sponsorships, radio/press/outdoor promotions.
• Collect retailer and wholesaler insights and NPD feedback (quantitative & qualitative).

POS & Merchandising Excellence

• Ensure ownership and effective dissemination of POP materials.
• Drive timely dispatch, deployment, and documentation of POP/Semi-permanent utilities.
• Generate Monthly POP Deployment Reports.
• Execute fixed merchandising activities as per planogram.
• Plan beat routes focusing on HIPO outlets and ensure merchandising productivity.

Third-Party Merchandising Management

• Brief and train local agencies/vendors for merchandising execution.
• Implement merchandising app for efficient market data capture.

Permanent & Semi-Permanent Assets Management

• Identify & plan high-potential outlets for asset installation.
• Ensure installation and monitoring of umbrellas, flanges, non-lit boards, etc.

Wholesale Engagement

• Drive visibility excellence at wholesale points (GSB, boards, flanges, lenticulars, merchandising).
• Plan & execute wholesale activation schemes in key markets.

Outdoor Visibility Management

• Identify key outdoor sites and coordinate with HQ.
• Conduct pre- and post-recees, monitor ongoing sites, and provide fortnightly updates.

Activations – Melas, Festivals & Exhibitions

• Prepare regional annual calendar for melas, exhibitions, and festivals.
• Execute BTL activations with agencies and sales teams.

NPD Launch Support

• Plan POP and merchandising needs for new product launches.
• Create launch beat plans and ensure merchandising execution.

Vendor Management

• Identify and onboard agencies/vendors for trade marketing tasks.
• Verify activity execution and preliminary documentation for vendor billing.