Role Overview:We are seeking an experienced and driven Trade Marketing Manager to lead the development and execution of trade strategies across General Trade (GT) and Modern Trade (MT) channels. This role is pivotal in driving in-store visibility, retail activation, and brand performance in highly competitive retail environments. The ideal candidate will be a cross-functional leader, capable of aligning sales and marketing efforts with on-ground execution. Key Responsibilities:Strategic Planning:Develop and implement regional trade marketing plans aligned with national brand strategy and sales objectives.Identify region-specific opportunities and customize campaigns to suit local retail dynamics. Retail Activation & Visibility:Lead end-to-end execution of in-store branding, product displays, POP/POSM deployment, and visual merchandising.Plan and supervise promotional campaigns, in-store sampling, and consumer engagement initiatives. Collaboration & Execution: Work closely with sales teams and distribution partners to ensure timely and consistent execution of trade programs.Act as the bridge between brand teams and the field force to ensure messaging consistency and execution excellence. Performance Tracking:Monitor and manage trade marketing budgets, track campaign ROI, and optimize resource allocation.Maintain reports on campaign performance, market feedback, and competitive benchmarking. Shopper Insights & Analytics:Analyze shopper behavior, footfall patterns, and category performance to improve conversion at the shelf.Recommend planogram improvements and retail strategies based on data and store-level insights. Vendor & POSM Management:Oversee design, production, and timely deployment of point-of-sale materials and trade collateral.Manage relationships with external agencies and vendors for fabrication, printing, and logistics. Must-Have Qualifications:4–8 years of relevant experience in Trade Marketing within the FMCG industry.Hands-on experience managing GT and MT channels with proven success in retail activation.Strong understanding of shopper marketing, planograms, and retail display strategies.Demonstrated ability to manage large-scale budgets, measure ROI, and improve marketing efficiency.Excellent communication, negotiation, and stakeholder management skills.Strong analytical skills with the ability to draw actionable insights from sales and shopper data.Proficiency in MS Office, particularly Excel and PowerPoint; exposure to data tools (Nielsen, retail audits) is a plus.

Key Responsibilities Brand Strategy & Execution Build and implement the brand marketing roadmap across ATL, BTL, and digital channels Run integrated campaigns involving celebrities, influencers, UGC, store activations, PR, and offline media Craft compelling narratives that build brand love and elevate product perception Lead product launches from a brand POV with cross-functional coordination Consumer & Market Intelligence Gather deep insights into consumer behavior across regions, cities, and subcultures Conduct brand sentiment analysis and track brand equity over time Benchmark against competitors and identify whitespace opportunities Influence NPD by bringing consumer and market feedback into product strategy Cross-Functional Collaboration Align brand plans with distribution strategy to ensure presence in key marketing zones Work closely with the Sales team, channel partners, and regional teams to build insights Partner with agencies and vendors for creative, media, and on-ground execution Track campaign performance, optimize ROI, and report impact across metrics The Impact You’ll Create in This Role Brand Equity : Recognition, loyalty, and consumer willingness to pay premium Market Share : Growth in target segments and geographies Campaign ROI : Returns on marketing spend and performance of each campaign Customer Engagement : Social shares, comments, repeat purchases, and interactions Innovation Index : Frequency and success of new product rollouts or market expansions Qualifications & Skills 4–8 years of experience in brand marketing, ideally in FMCG/D2C/consumer-first startups MBA in Marketing, Business, or related field is preferred Strong knowledge of ATL, BTL, digital media planning, and execution Analytical thinker with experience in campaign measurement and marketing ROI tools Excellent communication skills—verbal, written, and presentation Self-starter with high ownership and creative problem-solving mindset Show more Show less

About the Role: We are looking for a creative and experienced Scriptwriter who specializes in reality shows to join our dynamic content team. You will be responsible for writing engaging, structured, and compelling scripts that align with the show's concept, maintain viewer interest, and help create memorable reality TV content. Key Responsibilities: Develop and write detailed scripts, including dialogue, narration, cues, and scene descriptions, tailored specifically for reality TV formats. Collaborate closely with producers, directors, and editors to align script content with production requirements and creative vision. Craft storylines that highlight key moments, contestant interactions, and event progressions while maintaining authenticity. Adapt scripts based on shooting schedules, live feedback, and editing needs. Research background stories, contestant profiles, and relevant topics to enrich script content. Ensure timely delivery of scripts and revisions under tight production timelines. Incorporate feedback from creative heads and production teams efficiently. Maintain consistency in tone, style, and pacing appropriate to the show’s genre and target audience. Required Skills and Qualifications: Proven experience (2-5 years) in scriptwriting for reality TV shows. Strong storytelling and creative writing skills tailored to unscripted formats. Ability to write clear, engaging, and structured scripts that balance spontaneity with planned narratives. Excellent command over language, grammar, and formatting. Ability to work under pressure and meet tight deadlines. Good collaboration skills to work with multiple stakeholders (producers, directors, editors). Understanding of the technical aspects of television production and live show formats is a plus. Passion for reality television and current trends in entertainment. Show more Show less

Role Overview: We are seeking an experienced and driven Trade Marketing Manager to lead the development and execution of trade strategies across General Trade (GT) and Modern Trade (MT) channels. This role is pivotal in driving in-store visibility, retail activation, and brand performance in highly competitive retail environments. The ideal candidate will be a cross-functional leader, capable of aligning sales and marketing efforts with on-ground execution. Key Responsibilities: Strategic Planning: Develop and implement regional trade marketing plans aligned with national brand strategy and sales objectives. Identify region-specific opportunities and customize campaigns to suit local retail dynamics. Retail Activation & Visibility: Lead end-to-end execution of in-store branding, product displays, POP/POSM deployment, and visual merchandising. Plan and supervise promotional campaigns, in-store sampling, and consumer engagement initiatives. Collaboration & Execution: Work closely with sales teams and distribution partners to ensure timely and consistent execution of trade programs. Act as the bridge between brand teams and the field force to ensure messaging consistency and execution excellence. Performance Tracking: Monitor and manage trade marketing budgets, track campaign ROI, and optimize resource allocation. Maintain reports on campaign performance, market feedback, and competitive benchmarking. Shopper Insights & Analytics: Analyze shopper behavior, footfall patterns, and category performance to improve conversion at the shelf. Recommend planogram improvements and retail strategies based on data and store-level insights. Vendor & POSM Management: Oversee design, production, and timely deployment of point-of-sale materials and trade collateral. Manage relationships with external agencies and vendors for fabrication, printing, and logistics. Must-Have Qualifications: 4–8 years of relevant experience in Trade Marketing within the FMCG industry. Hands-on experience managing GT and MT channels with proven success in retail activation. Strong understanding of shopper marketing, planograms, and retail display strategies. Demonstrated ability to manage large-scale budgets, measure ROI, and improve marketing efficiency. Excellent communication, negotiation, and stakeholder management skills. Strong analytical skills with the ability to draw actionable insights from sales and shopper data. Proficiency in MS Office, particularly Excel and PowerPoint; exposure to data tools (Nielsen, retail audits) is a plus. Show more Show less

Selected Intern's Day-to-day Responsibilities Include Drive talent acquisition and strategy Manage stakeholder relationships Ensure process excellence About Company: Valarr: Where Talent Acquisition Becomes Effortless - Your Direct Line to Top Recruitment Expertise. Imagine a world where finding the perfect candidate is as easy as ordering your favorite meal. A world where time-consuming searches, endless resumes, and mismatched hires are a thing of the past. At Valarr, that world is now. We're not just another recruitment platform. We're a revolution in talent acquisition, connecting companies with a curated network of over 500+ elite recruiters and agencies. Think of us as your headhunting concierge, hand-picking the best minds in the industry to suit your exact needs. Show more Show less