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Description
Role Overview: We are seeking an experienced and driven Trade Marketing Manager to lead the development and execution of trade strategies across General Trade (GT) and Modern Trade (MT) channels. This role is pivotal in driving in-store visibility, retail activation, and brand performance in highly competitive retail environments. The ideal candidate will be a cross-functional leader, capable of aligning sales and marketing efforts with on-ground execution. Key Responsibilities: Strategic Planning: Develop and implement regional trade marketing plans aligned with national brand strategy and sales objectives. Identify region-specific opportunities and customize campaigns to suit local retail dynamics. Retail Activation & Visibility: Lead end-to-end execution of in-store branding, product displays, POP/POSM deployment, and visual merchandising. Plan and supervise promotional campaigns, in-store sampling, and consumer engagement initiatives. Collaboration & Execution: Work closely with sales teams and distribution partners to ensure timely and consistent execution of trade programs. Act as the bridge between brand teams and the field force to ensure messaging consistency and execution excellence. Performance Tracking: Monitor and manage trade marketing budgets, track campaign ROI, and optimize resource allocation. Maintain reports on campaign performance, market feedback, and competitive benchmarking. Shopper Insights & Analytics: Analyze shopper behavior, footfall patterns, and category performance to improve conversion at the shelf. Recommend planogram improvements and retail strategies based on data and store-level insights. Vendor & POSM Management: Oversee design, production, and timely deployment of point-of-sale materials and trade collateral. Manage relationships with external agencies and vendors for fabrication, printing, and logistics. Must-Have Qualifications: 4–8 years of relevant experience in Trade Marketing within the FMCG industry. Hands-on experience managing GT and MT channels with proven success in retail activation. Strong understanding of shopper marketing, planograms, and retail display strategies. Demonstrated ability to manage large-scale budgets, measure ROI, and improve marketing efficiency. Excellent communication, negotiation, and stakeholder management skills. Strong analytical skills with the ability to draw actionable insights from sales and shopper data. Proficiency in MS Office, particularly Excel and PowerPoint; exposure to data tools (Nielsen, retail audits) is a plus. Show more Show less
