Trade Marketing Manager

Key Responsibilities

Retail Branding: Execute and maintain branding across dealer outlets, ensuring updated, premium, and

consistent visibility.

BTL Activations: Plan and implement below-the-line activities such as plumber meets, influencer engagement,

and in-store promotions.

Dealer Engagement: Build strong dealer relationships by explaining trade schemes, promotions, and

marketing programs effectively.

Brand Consistency: Ensure all retail touchpoints reflect the RAK and KLUDI brand ethos in design,

communication, and execution.

Campaign Execution: Support national and regional campaigns by adapting and executing them at the local

level.

Market Feedback: Capture dealer and consumer insights to share with sales and marketing teams for

continuous improvement.

Performance Tracking: Monitor ROI of trade activations and ensure timely reporting of results.

Skills & Qualification

• Graduate/Postgraduate in Marketing, Business, or related field.

• 36 years of experience in trade marketing/BTL execution/retail branding, preferably in building

materials, FMCG, or consumer durables.

• Strong communication and interpersonal skills with ability to engage dealers, influencers, and channel

partners.

• Hands-on experience in managing vendors/agencies for branding and activations.

• Analytical mindset with ability to measure impact of trade marketing activities.

• Willingness to travel extensively.