Trade Marketing Manager

3 - 8 years

15 - 30 Lacs

Posted:2 days ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Purpose

To develop and execute trade marketing strategies that enhance product visibility, drive sales, and strengthen the brand presence across retail and distribution channels. This role bridges the gap between marketing and sales by aligning brand strategies with trade execution.

Role & responsibilities

Strategy & Planning

Budget Management

Performance Tracking & Reporting

Stakeholder Collaboration

Key Skills & Competencies:

  • Strong understanding of retail and distribution channels.
  • Excellent project management and organizational skills.
  • Proficiency in data analysis and market research.
  • Strong communication and negotiation abilities.
  • Proficiency in MS Office (Excel, PowerPoint) and marketing tools.

Qualifications & Experience:

  • Bachelors degree in Marketing, Business Administration, or related field.
  • 36 years of experience in trade marketing, preferably in FMCG, electricals, or consumer durables.

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