10 Visibility Jobs

About the Role An ideal candidate should be a T-shaped marketer interested in building and refining the SEO/ASO strategy for our diverse clientele across different industries. The candidate should have previous experience managing clients independently and leading a team of SEO/ASO analysts. The candidate should possess exceptional attention to detail, and have good technical, communication & analytical skills. Previous agency experience would be an added advantage. What You'll Do: Research Oriented - Lead and manage state-of-the-art SEO/ASO strategies to directly optimize and improve organic results for our clients through deep research, strategizing, management, and effective reporting. - Conduct thorough Keyword research and audits in coordination with client business objectives to optimize existing content and uncover new opportunities. - Effectively communicate strategizing to SEO/ASO team for timely and efficient results. - Collaborate with internal teams for suggestions and optimizations on campaigns. Strategizing & Optimizations - The candidate is primarily responsible for enhancing organic visits to our clients website/app via optimizing content, implementing off-page and on-page SEO/ASO strategies, and resolving technical issues and roadblocks directly impacting business growth - Provide SEO/ASO analysis and recommendations in coordination with elements and structure of websites and web pages, blogs, and relevant keyword research. - Effectively use search engine tools like Google Search Console, SEM Rush, etc. to identify and resolve technical issues. - Direct the implementation of internal & external link building via guest posts, social, and other content strategies. Reporting & Management - Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO/ASO strategies for efficient reporting. - Communicate with clients and managers to provide project development, and results within timelines. - Manage and execute strategies with the team of SEO/ASO analysts. - Keep abreast of the latest SEO/ASO and integrated marketing trends. What We Need Education - Bachelors degree required (preferably from a technical background). - MBA would be an added advantage. Years of Experience - 6+ years of experience creating exceptional SEO/ASO strategies for clients. - Prior digital marketing agency experience would be an added advantage. - Working knowledge of SEO/ASO tools preferred. Professional Attributes A hands-on, action-oriented approach to problem-solving approach. A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and leadership skills, with a closure mindset Demonstrate ability to work in a fast-paced, hyper-normal growth environment Join us and write the future of Digital Marketing.

Location: Kolkata Reports to: Trade Marketing Manager Job Summary: We are looking for an Assistant Manager - Trade Marketing who will support the Trade Marketing Manager in developing and executing trade marketing strategies to drive brand visibility, enhance product distribution, and boost sales performance within the biscuits category. This role will be crucial in bridging the gap between marketing and sales, ensuring alignment of trade promotions, and optimizing the in-store presence of our products. Key Responsibilities: 1. Trade Marketing Strategy: Assist in developing trade marketing plans aligned with overall business goals and brand strategies. Collaborate with cross-functional teams to implement trade initiatives, product launches, and promotional activities. 2. Channel Management: Work closely with sales teams to identify and prioritize key retail and distribution channels. Customize trade marketing plans according to channel dynamics and consumer behavior in each market segment. 3. Promotion and Activation: Plan and execute promotional campaigns, including point-of-sale materials, displays, and in-store events to drive product visibility and sales. Track and evaluate the effectiveness of promotions to optimize future activities. 4. Data Analysis & Reporting: Monitor and analyze sales performance, market trends, and competitor activity to identify opportunities for growth and improvement. Generate reports on trade marketing performance and provide actionable insights. 5. Budget Management: Assist in managing the trade marketing budget effectively to maximize return on investment. Ensure all campaigns and promotions are executed within budget. 6. Stakeholder Collaboration: Coordinate with marketing, sales, and supply chain teams to ensure seamless execution of trade programs. Build and maintain strong relationships with retailers and distributors to support product placement and promotions.

Bachelors degree in computer science or related field 6+ years in in developing / implementing / customizing IBM Sterling Commerce Distributed Order Management and Inventory Visibility Strong knowledge & hands-on experience on Sterling Web store customizations Experience with Services, DevOps, Delivery. 6+ year experience in developing Servlet/JSP/Filters, Java Web Services, or related skill. At least 2+ year experience in leading and mentoring Engineers Experience in building microservices using Spring Boot, Kafka, API Gateway, and various AWS components. Hands-on experience on developing Java Spring boot applications is desired Experience in AWS Cloud is considered valuable Ability to work independently with minimal direction be a self-starter with strong initiative, and ability to manage/execute workload to deliver high quality results. Experience in leading multiple work tracks in a multi-site team model Excellent verbal and written communication skills

We are seeking a motivated and enthusiastic Digital Marketing Intern to join our dynamic team. This position offers a valuable opportunity to gain hands-on experience in digital marketing. The ideal candidate is creative, detail-oriented, and eager to learn about various aspects of digital marketing. Key Responsibilities: 1. Social Media Management : Support the social media strategy by scheduling posts, monitoring engagement, and analysing performance metrics. Contribute ideas for content themes and campaigns to increase brand visibility and audience engagement. 2. SEO Optimization : Assist in optimising website content for search engines by conducting keyword research, implementing on-page SEO strategies, and analysing website traffic data. Stay updated on SEO best practices and industry trends. 3. Email Marketing : Collaborate on email marketing campaigns by designing templates, writing compelling copy, and segmenting email lists for targeted outreach. Monitor email performance metrics and suggest improvements for future campaigns. 4. Analytics and Reporting : Compile data from various digital marketing channels to track key performance indicators (KPIs) and measure campaign effectiveness. Generate reports to communicate insights and recommend optimizations to the marketing team. Qualification: Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field. Strong written and verbal communication skills with keen attention to detail. Familiarity with digital marketing tools and platforms such as Google Analytics, social media management tools, and email marketing software. Basic understanding of SEO principles and content marketing strategies. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Ability to multitask, prioritise tasks, and meet deadlines in a fast-paced environment. Positive attitude, willingness to learn, and ability to work effectively both independently and as part of a team.

Responsibilities: Account Management of all digital media platforms. Knowledge of web analytics tools. Generate reports on performance metrics. Create brand visibility using graphic design software. Experience with Google Ad-words and SEO/SEM

About the Role: Your role as SEO Executive will be coordinating and implementing SEO strategies for clients. The correct person will be goal-oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the clients are achieved. What You'll Do: Keyword Research & Analysis : Conduct comprehensive keyword research. Utilize tools like Google Keyword Planner, SEMrush, ScreamingFrog and others. On-Page SEO : Optimize website content, including meta tags, headings, URLs, images, and internal linking structures to enhance search engine visibility. Off-Page SEO : Execute off-page strategies such as link building, outreach campaigns, and social bookmarking to increase domain authority and search engine rankings. Content Strategy : Collaborate with content creators to develop SEO-friendly content, including blogs, articles, landing pages, and other web content. Technical SEO : Identify and resolve technical issues affecting website performance, such as crawl errors, duplicate content, and site speed optimization. Performance Tracking : Monitor and analyze website performance using Google Analytics, Google Search Console, and other SEO tools. Competitor Analysis : Conduct competitive analysis to understand industry trends, competitor strategies, and identify areas of opportunity. SEO Audits : Perform detailed SEO audits and present findings and recommendations to clients and internal teams. Stay Updated : Keep up-to-date with the latest SEO trends, algorithm updates, and industry best practices. What We Need: Qualifications: Proven experience in SEO, with a strong portfolio of successful SEO projects. Proficiency in SEO tools such as Google Keyword Planner, SEMrush, ScreamingFrog, Google Analytics, and Google Search Console. In-depth knowledge of on-page and off-page SEO techniques. Strong analytical skills and ability to interpret performance data. Ability to work collaboratively with content creators and other team members. Up-to-date with the latest trends and best practices in SEO Years of Experience 2+ years of experience creating exceptional SEO strategies for clients. Prior digital marketing agency experience would be an added advantage. Professional Attributes A hands-on, action-oriented approach to problem-solving approach. A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and leadership skills, with a closure mindset Demonstrate ability to work in a fast-paced, hyper-normal growth environment Join us and write the future of Digital Marketing.

We are Hiring a Senior Executive - Field Marketing person for a leading FMCG MNC brand Experience: Candiates with minimum 3 Years in Offline Marketing, Field Marketing, Foot Fall Increase, Visibility, Events, Trade, Road Show Education: MBA Marketing Key Responsibilities: Responsible for creating new, innovative ideas & design campaigns to support the sales team in achieving store targets, doing Field Marketing Support with marketing activities for new store openings Working closely with the creative team to ensure best designs as per brand guidelines & objectives Creating marketing campaigns for stores to increase ASPD (Average sales per day), AWPD (Average walk-in per day), and APC (Average per check) Ensure that the brand activity leads to healthy commercial revenue for the company as well as stores Providing on time evaluation of marketing activity undertaken Track & monitor ROI, report on marketing spends and competitors analysis Delivery of all planned brand marketing activity on time, within budget while also working on ways to improve processes Working closely with purchase and suppliers to ensure minimal spends without hampering the goal of the activity. Co- ordinate with ops & sales team Key Skills: Strong communication, relationship building and management skills. Self-motivated and results oriented. Customer Relationship Management Distribution Management Local Store merchandising Time Management Strong implementation & execution skills

Main Challenges in this Position (or Company/Division/BU): (List the 4-5 biggest challenges business-wise, organisational, cultural etc.) Deliver primary and secondary sales targets in respect of volume, value, product/SKU market mix at national and regional MT chains Drive outlet coverage, availability and visibility Ensure world class merchandising of company products in the store shelves Implement and administer sales systems, reporting, distributor policies, stock norms, application of credit and discounts, billing and collections Responsibility and Mandate: (Main responsibilities in terms of budget, personnel, processes etc.) Develop short term and long term sales objectives through effective use of sales data. Application of structured selling process and negotiation techniques to achieve the business targets. Monitor hygiene in documentation, adherence to visibility templates etc. Manage Distributor infrastructure (ROI, Coverage, Delivery Units, Godown Management, Credit in Mkt etc). Ensure closure to store/chain grievances immediately. Manage listing process of NPDs at the chains at optimal cost. Execution of activation programs for the regional and national key accounts Main Tasks and/or Projects: (The most important tasks and projects that this person will be working on and held accountable for) Ensure adherence to stock policy in trade Develop customer organization Analyse how to improve the competitive position in the market through improved customer service for his customers Negotiate with his stockist and develop his people in managing customers to obtain more business by giving excellent customer services in technical and product range Monitor systematically the performance of the Stockist for his existing customers, assets and tak corrective action (infrastructure gap) Identify growth opportunities in territory Manage frequent change in SOP for coordinated sales calls Manage a team of Merchandisers Experience and Education Graduate MBA added advantage Minimum 4 years of experience in Modern Trade FMCG Exposure to markets of the HQ location IT literate with basic foundation of MS-Office, and Internet ExplorerE If interested kindly revert with your updated resume to shantilda.d@eastern.in Regards, Shantilda

Role & responsibilities Sales Management: Will be responsible for Sales through the Channel Partners and retail customers. Will be responsible for on time EMI/Outstanding collection. Focus Model Business KPI. Creating Dealer Network (Authorized, and Reseller). Increasing counter share and Market share for the respective zone Retailer Engagement: Retailer investment tracking & action. Regular dealer meetings in each market. Retailer claim settlement & pending issues. Tracking competition market share price band wise from retailer bill book once a month. Asset Management & Visibility: Executive and sales team management for driving sell-out growth. Tie up with rural institution/for festivals etc. System & Process: Retail process adherence audit. Scheme communication in market. Model wise sell in and sell out planning. Market working as per norms; Provide necessary trainings to the team. Proper process of Customer acquisition form, EMI Collection, Deposit. Customer Account Management Preferred candidate profile Bachelors or Masters degree in Marketing, Business Management or a related field. 3 - 5 years of proven sales experience. Excellent communication skills. High energy level. Understanding consumers issues. Meeting sales goals. Motivation for sales. Work and stay in rural areas. Managing client relationships. Two-wheeler driving. Perks and benefits Medical Insurance. Paid Sick Leaves.

The Technical Architect will support the full implementation lifecycle, from prioritizing to deployment in an evolving ecosystem consisting of clients and partners. Be responsible for efficiently designing and building the Salesforce industry-specific Vlocity Telecommunication , Healthcare and Financial Services, Energy and Utilities. It also requires maintaining an ongoing comprehensive understanding of the cloud-computing ecosystem. Technical Architects typically specialize in a salesforce platform (e.g. Force.com (Sales, Service, Community, IoT, Einstein Clouds), Marketing Cloud, Commerce, and Health Cloud), and developing solutions cross-cloud is becoming more critical. Responsibilities: Working closely with Delivery Managers, Functional Solution Architects, and if required directly with clients to devise technology solutions to meet client needs and ensure the software product is used accurately and the go-forward solution is easy to maintain and meets standard processes. This includes a lead role in project discovery and definition workshops, supplying crafting scope and development estimates, and documenting requirements and designs. Collaborate with internal team members (sales/pre-sales, engineering, other services teams, etc.) to help customers increase the value of their Salesforce Industry products and services. Designing ground-breaking technical solutions and working directly with customers to meet their business requirements in accordance with industry-standard methodologies. Leading and mentoring the development and QA teams on the project. Application design, development, and support of Salesforce-related projects. The candidate must demonstrate dynamic leadership in the full life cycle of the software development environment. Through the use of UML diagrams, design documentation, and best-practice methodologies; detailed design of Salesforce-related projects from inception through production support. Responsible for ensuring that the system accurately meets the defined expectations of the business unit, ensuring that proper testing is implemented, and performance requirements are closely supervised by working with the development teams. Responsible for creating, and delivering, in a timely and accurate fashion, CRMs and workflow solutions using Salesforce/Apex, Force, Visualforce, and J2EE technologies. Advocate and implement standard process development methodology to drive quality delivery of enterprise solutions. Develop POCs or help customers and partners with complex coding tasks. Identify and lead internal initiatives to grow the consulting practice; contribute to the overall knowledge base and expertise of the community. Qualifications: 10+ years of experience in developing technology solutions. 2+ years of experience in handling client-facing projects in positions of increasing responsibility in the context of systems development and related business consulting. Handling multiple projects/issues, Coaching Architects, Strong Industries background Demonstrated Ability in Telecommunication/Media, Financial Services, Healthcare Hands-on experience solutions/configuring EPC, CPQ, and OM solutions. Excellent written and spoken communication skills. Experience in designing and developing software components and having a very strong Service Oriented Architecture and integration background. Specializes in gathering and analyzing information and designing comprehensive solutions that meet best practice standards and the client's needs. Experience in Salesforce (SFDC) CRM with end-to-end implementation experience. Salesforce.com integration experience, including between different business systems as well as working with integration tools. Proficiency in programming using Salesforce SFDC, Force.com, APEX, J2EEm HTML, Java, JavaScript, and XML and their use in the development of CRM solutions. Strong experience with configuration, customization, programming with APEX APIs, APEX Triggers, and implementing new instances of Salesforce.com from scratch. Strong experience with configuration, customization, and programming with Lightning Aura Components Knowledge in LWC. Strong practical deployment knowledge of VisualForce, Flex, Salesforce configurations, Apex classes, APEX Web services, API, AppExchange deployment, and Salesforce.com controls. Ability to define the system landscape, identify gaps between current and desired end-states, and deliver a CRM solution. Additional Salesforce.com experience includes Workflow Alerts and Actions, and Approval Workflow. Experience leading teams in the analysis of complex problems, and the design and implementation of related solutions. Diligent with the ability to learn quickly to demonstrate new concepts, technologies, and solutions. Ability to work independently and be a self-starter. A pioneering innovator who continually studies new technologies and functionality, and is involved in projects that push the capabilities of existing technologies. Ability to travel to client sites as needed (average of 30-50%), but may be higher or lower based on the engagement. Degree or equivalent relevant experience required. Experience will be evaluated based on the strengths you'll need for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.) Thanks & Regards Pallabi Salesforc-TA