Assistant Manager-Marketing For RICE Topsia

Role & responsibilities

1. ATL (Above the Line) Marketing:

• Plan and execute mass outreach campaigns through TV, FM, newspaper ads, hoardings, and other ATL platforms.
• Coordinate with creative agencies and internal teams for ad creatives, scripts, and media planning.
• Manage media buying to ensure optimal placement and reach in target regions.
• Support seasonal branding campaigns during exam seasons, admissions windows, and scholarship drives.

2. BTL (Below the Line) Marketing:

• Organize on-ground activities such as school/college visits, seminars, aptitude tests, scholarship drives, career fairs, and parent seminars.
• Execute canopy activities, flyer distribution, poster campaigns, and street branding near educational hubs.
• Monitor branding and POS visibility across branches and centers.
• Work with internal teams and local vendors for smooth execution and timely delivery of assets.
• Track BTL campaign leads and coordinate with the sales/counseling team for BTL activation at branches.

3. Reporting & Insights:

• Monitor ATL & BTL campaign performance weekly/monthly.
• Track marketing spend
• Prepare PR, PO and other billing related works in SAP
• Prepare detailed post-campaign analysis and suggest areas for optimization.

4. Cross-functional Collaboration:

• Work closely with Admissions, Academic Heads, and Branch Managers for localized promotions.
• Coordinate with creative teams, printing vendors, and media agencies.
• Support digital team by syncing offline efforts with online campaigns (e.g., Google, Meta).

Preferred candidate profile

• Graduate/Postgraduate in Marketing, Mass Communication, or related field.
• 3+ years of relevant marketing experience in education or service industry.
• Strong command of regional language and understanding of local education trends.
• Familiarity with student behavior and seasonal admission patterns.
• Good communication, vendor management, and budgeting skills.
• Willing to travel extensively for local activation and center support.