Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Jobs

Interviews

Home
>
Jobs in Gurugram
>
Firstmeridian Global Services
>
Hiring For Sr. Brand Manager

Hiring For Sr. Brand Manager

Firstmeridian Global Services

5 - 10 years

15 - 25 Lacs

Gurugram

Posted:1 week ago| Platform:

Apply

Skills Required

Atl Marketing FMCG Marketing Atl Activities Above The Line Campaigns Atl Campaign Execution Food Products

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title:

Location:

Role Overview:

Senior Brand Manager

This role is critical in driving our brand visibility, recall, and equity in a highly competitive FMCG landscape.

Key Responsibilities:

Develop and implement ATL-focused brand campaigns across TV, print, OOH, radio, and cinema.
Lead
creative briefing
and campaign development with advertising agencies.
Collaborate with
media agencies
for strategic media planning, buying, and optimization.
Ensure consistency of brand messaging and tone across all ATL touchpoints.
Leverage
consumer insights
and market research to guide campaign strategy.
Track and analyze
campaign performance
(reach, frequency, GRPs/TRPs, brand lift).
Manage ATL budgets and ensure cost-effective media spend.
Work closely with cross-functional teams (sales, NPD, digital, trade marketing) for integrated planning.
Monitor competitor activities and market trends in ATL communication.
Handle
brand launches, seasonal promotions, and repositioning campaigns
through ATL media.

Key Skills & Requirements:

6–10 years of experience in
brand marketing
with a strong focus on
ATL campaigns
.
Proven success in managing
TV commercials, print ads, and large-scale brand campaigns
.
Hands-on experience working with
creative and media agencies
.
Strong understanding of
media metrics
(GRP, TRP, BARC, Nielsen).
Excellent communication, strategic thinking, and project management skills.
MBA in Marketing or equivalent from a reputed institute (preferred).
FMCG experience is
mandatory
; packaged food experience is a
strong advantage
.

More Jobs at Firstmeridian Global Services

Direct Taxation Executive || 3 To 6 years || Flipkart || contractual

Bengaluru

4 - 6 yrs

INR 4 - 5 Lacs

Recruiter

Noida, New Delhi, Delhi / NCR

2 - 6 yrs

INR 2 - 3 Lacs

Business Development Manager

Tirupati, Vijayawada, Visakhapatnam

2 - 4 yrs

INR 2 - 3 Lacs

Recruitment Specialist - Telecom Infra Hardware - Chennai

Chennai

1 - 5 yrs

INR 2 - 3 Lacs

HRBP || 2 - 6 years || Flipkart || 1 year contract

Bengaluru

3 - 5 yrs

INR 4 - 4 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.