Marketing Executive- ATL & BTL

As a Marketing Manager, your role involves developing and executing integrated Above The Line (ATL) and Below The Line (BTL) marketing strategies to enhance brand visibility and engage customers effectively. You will be responsible for managing media planning, coordinating with vendors, and monitoring campaign performance across traditional and direct channels. Tracking campaign results will be crucial to improve performance and uphold a strong brand image. Additionally, conducting market research and competitor analysis will help in identifying trends and refining targeting strategies. Your responsibilities will also include managing marketing budgets and vendor contracts to ensure cost-effective execution and optimize Return on Investment (ROI). Qualifications Required: - Proven experience in developing and implementing marketing strategies - Strong analytical skills for tracking campaign performance and conducting market research - Excellent communication and negotiation skills for effective vendor coordination - Ability to manage budgets and optimize ROI The company offers the following benefits: - Cell phone reimbursement - Health insurance - Provident Fund Please note that this is a full-time position and the work location is in person.,