Marketing Executive- ATL & BTL

We are looking for a dynamic and creative Marketing Executive who will lead our ATL & BTL marketing initiatives with a strong focus on on-ground brand activations. This role requires someone who can bring concepts to life through experiential marketing, manage large-scale offline events, and deliver impactful consumer engagements that boost brand awareness, visibility, and sales.

What You'll Own

• On-Ground Activations:

  Plan, design, and execute offline brand activities such as pop-ups, kiosks, exhibitions, roadshows, sampling drives, retail takeovers, and more.

• End-to-End BTL Management:

  Lead the full cycle of BTL initiatives ideation, budgeting, vendor sourcing, fabrication, permissions, logistics, and on-ground execution.

• Event Identification & Partnerships:

  Evaluate relevant events, expos, college fests, cultural events, and partnerships to strengthen brand presence and reach.

• Creative Offline Experiences:

  Conceptualize impactful brand experiences for launches, campaigns, and key marketing moments to drive engagement and business results.

• Team Management:

  Manage, train, and supervise promoters, brand ambassadors, and event staff to ensure high-quality consumer interactions.

• Cross-Team Collaboration:

  Work closely with marketing, creative, and performance teams to ensure seamless integration of online and offline campaigns.

• Performance & ROI Tracking:

  Track KPIs like footfall, leads, engagement, and conversions, and optimize activation strategies for maximum ROI.

What We're Looking For

• Experience:

  36 years of hands-on experience in experiential marketing, BTL, or on-ground brand activations (experience in FMCG, consumer brands, lifestyle, or D2C is preferred).

• Execution Excellence:

  Proven ability to manage activations end-to-endfrom concept to flawless delivery.

• Vendor Network:

  Strong relationships with vendors and agencies, with sharp negotiation and coordination skills.

• Creative Instinct:

  Strong eye for detail in design, setup, flow, and physical consumer experiences.

• Operational Agility:

  Ability to work under pressure, handle last-minute challenges, and still deliver wow experiences.

• Fast-Paced Mindset:

  Comfortable working in dynamic environments with high experimentation and quick turnarounds.

Bonus Points

• Experience launching products or offline campaigns with measurable success.
• Ability to create viral, Instagrammable, and buzz-worthy experiences beyond traditional BTL.
• Exposure to campus activations, mall events, retail experiences, and experiential storytelling.

Key Skills Required

• BTL & On-Ground Marketing:

  Strong background in managing kiosks, pop-ups, roadshows, sampling drives, mall activations, college fests, and exhibitions.

• Experiential Marketing:

  Ability to develop memorable, interactive offline experiences that build brand love.

• Event & Vendor Management:

  Expertise in managing fabrication, logistics, permissions, manpower, and agencies.

• Creative Ideation & Storytelling:

  Ability to translate brand briefs into powerful offline experiences.

• Consumer Understanding:

  Deep insight into how consumers behave in physical spaces and convert interactions into transactions.

• Budget & ROI Ownership:

  Skilled in planning budgets, negotiating costs, and tracking key performance metrics.

• Project Management:

  Ability to juggle multiple projects simultaneously and solve on-ground challenges quickly.

• Team & Stakeholder Management:

  Strong leadership to handle promoters, vendors, and internal teams.

• Innovation & Trends:

  Brings fresh, culture-inspired, and trend-led ideas to elevate brand presence.

Communication Skills

• Excellent presentation, reporting, and collaboration skills across internal teams, external partners, and stakeholders.