9 Consumer Understanding Jobs

As a Manager at Wavemaker in Mumbai, you will be responsible for creating integrated media solutions and overseeing day-to-day operations. Your role will involve interacting with all Strategic Units to ensure the smooth functioning of the team and processes. Wavemaker, an agency of GroupM and a part of WPP, plays a significant role in global advertising, handling one in every three ads worldwide. The agency values diversity and inclusion, making it a priority to foster a culture that celebrates individual strengths. The three best aspects of this job include working in a dynamic environment that blends entrepreneurship with being part of the world's largest marketing services group, opportunities for continuous learning and growth, and gaining a comprehensive understanding of cross-channel media strategy. At Wavemaker, the mission is to provoke growth for clients and employees positively. By working collaboratively with clients to shape brand decisions and experiences through media, content, and technology, the agency embodies the spirit of "Positive Provocation." The team at Wavemaker believes in challenging the status quo, supporting each other through an inclusive culture, and striving for excellence for brave brands and individuals seeking to push boundaries. As a Manager, your core responsibilities will include understanding brand objectives, working on integrated planning projects, leading media discussions with clients, and presenting comprehensive media approaches. You will also be responsible for fostering client relationships, formulating strategies, providing insights-led solutions, and focusing on the quality and consistency of your work. The ideal candidate for this role should have a solid understanding of integrated online and offline media planning, campaign management, and data analysis. Experience with media research tools, Google and Facebook platforms, digital marketing, and a minimum of 4-5 years of work experience in media planning and digital marketing are preferred. Strong business acumen, marketing knowledge, strategic innovation, creativity skills, and excellent communication abilities are essential for success in this role. GroupM India offers a vibrant and collaborative work environment where challenges are embraced, and teamwork is valued. As an equal opportunity employer, GroupM prioritizes inclusion and values every individual's uniqueness, recognizing that diversity enhances our capabilities. Embracing differences and representing global clients authentically are key principles that define the company's culture and success.,

As a Regulation Planning professional, your primary responsibility will be to ensure that all models comply with safety, emissions, fuel efficiency, and other regulatory standards. You will closely monitor the Regulatory Roadmap of India, preparing a detailed plan for regulatory changes and countermeasure implementation across the model lineup. It will be essential to analyze new regulations, anticipate their impact, and develop strategies for compliance. Collaboration with Engineering Teams is crucial in preparing for upcoming regulations and devising countermeasure plans. This will involve understanding their constraints, gathering feedback, and incorporating it into the planning process. Additionally, working closely with the Regulation & Homologation Business function will be necessary to create a comprehensive plan that considers their inputs. Your role will also involve coordinating with all stakeholders in the organization to ensure timely completion of activities according to the plan. Consultation with project managers, engineers, and other stakeholders will be essential to align planning objectives effectively. Detailed reports highlighting regulatory risks and improvement opportunities will need to be prepared for management reviews. In addition to regulatory knowledge, you should have a basic understanding of macro-economic factors impacting the passenger car market, the model development process, and passenger car market segmentation. Proficiency in project management tools, evaluating product features based on cost and performance, and expertise in MS Office tools are also required. Hands-on experience in the design and development of accessories for models will be beneficial. Behaviorally, you are expected to have excellent presentation and communication skills, be self-driven, eager to learn, and results-oriented. Being well-organized, highly motivated, and capable of working cross-functionally is essential. Strong problem-solving and analytical skills, managing cross-functional teams, and stakeholder management across different organizational levels are key aspects of this role. Furthermore, having a basic knowledge of emerging trends in product, body type, technology, and design, as well as an understanding of vehicle segmentation, data analytics, and translating consumer preferences into technical parameters, will be advantageous. Excellent presentation and communication skills are emphasized throughout this role.,

As a Strategist, you will contribute to producing effective creative work through consumer understanding, research, reports, and application of strategy tools. You will draw valuable and actionable insights from our proprietary culture and trendspotting tools. Additionally, you will be a custodian of consumer/category data and help package information for the benefit of the team. It is essential for you to partner with the Art and Copy teams on everyday brand thinking, catalyze team discussions by sharing new thoughts, experiences, learnings, etc., and contribute to an idea-sharing culture. You will also play a role in new business pitches and stay updated with culture while spending time on the ground learning more about our consumers and the world they live in. To excel in this role, you must possess 2 - 5 years of experience in marketing strategy, along with strategic and creative thinking abilities. Strong communication, presentation, negotiation, and organizational skills are essential for success in this position.,

As a Category Head for our consumer vertical, you will play a pivotal role in driving the growth and success of our offerings for individual learners. Your responsibilities will include developing a deep understanding of our target consumer segments, analyzing the competitive landscape, and collaborating with cross-functional teams to create compelling value propositions. Your ability to navigate a matrix organizational structure, partner with Sales and Marketing teams, and optimize the end-to-end customer experience will be critical in achieving our ambitious acquisition targets and revenue goals. Your key responsibilities will involve: - Developing a profound understanding of consumer needs within the education and training landscape and translating insights into actionable strategies. - Maintaining awareness of the competitive landscape to inform strategic direction and maintain a leading edge. - Driving the development of winning value propositions that resonate with consumers and differentiate us in the market. - Collaborating within a matrix organizational structure to achieve category goals. - Partnering with Sales and Marketing teams to execute strategies for acquiring customers and driving revenue. - Owning the entire customer journey to maximize Customer Lifetime Value and ensure a positive experience at every touchpoint. - Establishing KPIs, tracking performance, and implementing data-driven strategies for continuous improvement. - Developing and executing short-term and long-term category strategies aligned with business objectives. To excel in this role, you should bring: - 10-15 years of experience in category management, product marketing, or a related field within the consumer-facing education and training sector. - A proven track record of understanding consumer needs and translating insights into successful offerings. - Strategic thinking abilities, market analysis skills, and go-to-market planning expertise. - Strong collaboration and influencing skills in a matrix environment. - A results-oriented mindset with a focus on achieving measurable outcomes. - A passion for delivering exceptional customer experiences and maximizing customer lifetime value. - Excellent communication, presentation, and written skills. - A Bachelor's degree in Business, Marketing, Education, or a related field. An MBA or relevant advanced degree is a plus. - Willingness to work from our Gurugram office. If you are a strategic leader who is passionate about education and consumer success, we invite you to apply and be part of shaping the future of learning.,

Abhinandan Ventures is a collective of innovative and high-growth businesses, dedicated to supporting ambitious ideas and transforming them into disruptive ventures that stand the test of time. Our focus is on creating long-term value through patient and unlevered capital, enabling our diverse portfolio of businesses to thrive under independent leadership. We champion a culture of performance and innovation, driving excellence and consumer-centricity in all our endeavors. Anchored in sound business principles, our ventures are poised to shape industries and achieve greatness. We are currently seeking a Business Head - Marketing for one of our Group Companies based at The House of Abhinandan Lodha in Mumbai, Maharashtra, India. The ideal candidate will be a marketing professional with a passion for product innovation and brand development. This role involves collaborating with creative agencies to design campaigns that stand out in a crowded market, as well as working closely with the sales team to implement effective marketing strategies. The successful candidate will drive both above-the-line (ATL) and below-the-line (BTL) campaigns, guiding the team towards high-quality delivery and success. The House of Abhinandan Lodha (HOABL) is a dynamic consumer tech brand revolutionizing land ownership through innovative technology. Our mission is to modernize land ownership, making it easy, transparent, secure, and liquid for the new generation of India. As a trailblazer in the real estate industry, we are committed to setting new standards and creating a lasting impact on the market. Key Responsibilities: - Develop and execute marketing strategies to achieve targeted NPV and brand objectives - Create and manage a world-class real estate brand through effective communication channels - Drive brand awareness and footfall through cost-effective marketing initiatives - Provide market intelligence for robust pricing strategies - Maximize brand valuation and premium pricing capabilities Qualifications: - Experience in brand strategy, new product development, and consumer understanding - Strong communication skills and ability to manage multiple stakeholders - Proven track record in developing and executing marketing programs - Ability to adapt to changing circumstances and make quick decisions - Experience in managing client relationships and resolving execution-specific issues Join us at The House of Abhinandan Lodha and be part of a team that is shaping the future of real estate through innovation and excellence.,

Honasa Consumer Limited (HCL) is the fastest-growing Beauty & Personal Care house of brands, creating the FMCG conglomerate of the future. Built on the values of Honesty, Natural ingredients, and Safe care, HCL addresses the needs of consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. With brands like Mamaearth, The Derma Co., Aqualogica, and BBlunt, HCL currently serves over 500 cities across India, building an ecosystem that benefits both consumers and the community at large. The company is backed by leading investors such as Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners. The successful candidate will be responsible for End 2 End category growth, P&L management and marketing for the leading category at Mamaearth. Including managing the E2E value chain, developing the marketing strategy for its sub-categories and executing structured marketing capability building initiatives across revenue & marketing channels. Responsible for the brand experience across all touchpoints, by development and localization of the winning campaigns for the product portfolio. Would be expected to meet the topline and bottom line targets for the business; build long term competitive strength. Responsibilities & Duties - - Category and competition understanding with full knowledge of category landscape & market size - Driving category marketing strategy and category development roadmap - Consumer understanding and plan & execute any researches required for category understanding and development - Product portfolio management - ATL/BTL, marketing initiative across channels - Developing & driving channel strategy (Digital, Ecomm, Offline, Others) - P&L, cost management & financial operations - Should be able to expand with the role & responsibilities over time Minimum Qualification & Must Haves - - MBA from a known tier 1 B-school - Total of 8+ years experience of which at least 4+ years work experience in a category marketing or brand manager role - Marketing exposure with an FMCG company preferred - Prior P&L handling experience - Expertise in driving marketing strategies across channels (Digital + Offline) - Willing to upskill, unlearn and learn - Great people skills and communication capabilities - Agile enough to implement newly acquired knowledge for role benefit,

As a brand strategy leader, you will collaborate closely with the senior leadership team to establish and outline the overall brand communication, content marketing strategy, and tactical execution in alignment with marketing objectives aimed at enhancing brand awareness and driving profitable growth. You will be a visionary leader with a profound understanding of consumers and extensive expertise in product/service lifecycle management. Your key responsibilities will include developing brand strategy and defining the company's annual marketing roadmap across online and offline platforms, with a focus on achieving a significant share of voice and aspiring to become a category leader. You will serve as the brand custodian for all communications and content, encompassing tactical, internal, external, and social media realms by creating a brand marketing playbook and guidelines. Additionally, you will analyze performance metrics, track industry trends, develop audience insights, and gain a comprehensive understanding of the BFSI sector to craft a content communication strategy across various marketing channels. Conducting detailed content analyses and post-mortem assessments to identify optimization opportunities will be a crucial aspect of your role. You will collaborate with internal and external creative teams to communicate content requirements, ensure adherence to brand guidelines, and define target audiences, value propositions, and core benefits to formulate short and long-term brand content strategies. By establishing a cadence for consumer and competition research, as well as brand tracking, you will drive brand growth and engagement. Furthermore, you will liaise with design and media agencies to brief campaigns, monitor execution quality, and manage the brand portfolio budget effectively. Developing monthly, quarterly, and annual plans to monitor budget compliance and drive top-line and bottom-line growth will be essential. You will oversee the agency network and in-house team to ensure the efficient execution of brand strategies across various mediums. Your role will also involve planning and executing branding initiatives, ATL and BTL activities, setting and monitoring team goals, identifying opportunities for market expansion, and monitoring competition activities to drive business growth effectively. To excel in this position, you should possess a marketing or business administration degree, an MBA with a minimum of 6 years of relevant experience, a strong understanding of consumer journeys, a blend of creativity and analytics, and prior team leadership experience. Your ability to foster teamwork, negotiate with cross-functional teams, and develop communication strategies to achieve business KPIs will be critical for success in this role.,

You are passionate about designing new technologies, optimizing digital experiences, and continuously developing faster and better ways to achieve results. You seek to be part of a performance-driven culture dedicated to creating technology with a meaningful purpose. Working in an environment that values sustainability, inclusion, well-being, and career growth is important to you. As part of the Logistics & WMS Lead Supply Chain role, you will be instrumental in delivering DTS capabilities and products to support the business operations of the IFP Segment in collaboration with Global Digital Supply Chain & Logistics Platform teams. Your main responsibilities will include supporting the IFP Segment by leveraging value from global Enterprise, Supply Chain, and Logistics Applications/Platforms such as SAP eWM, Transport Management, and ERP Core Systems. You will play a key role in strategy deployment, ensuring execution throughout the year, managing the vision and strategy execution through analysis, and providing recommendations on the project portfolio and budget. Employing continuous improvement and agile methodology, you will establish standards and visual metrics for the leadership team. As a key leader in this position, you will collaborate with business strategies and capabilities to enhance operational performance and drive revenue growth. Your focus will be on ensuring effective operation and advancement of Logistics/Warehousing and Customer Deployment within the IFP Segment. Reporting directly to the Director of Supply Chain, Manufacturing & Finance, you will be responsible for co-creating and executing the IT Logistics Strategy for the IFP Segment, transforming the logistics environment, and partnering with IFP Sector Leaders to standardize processes and develop data-driven strategies. You will strive to prioritize common solutions over unique ones, drive an Agile/Product Owner process within Logistics, define and measure value, cost, and alignment to strategy, standardize business processes, automate manual work, manage data and technology, seek innovation and value through technology and process change, ensure security, privacy, and compliance are integrated into all activities, focus on successful adoption of processes and technology changes, invest in analytics for consumer understanding in Logistics Operations, leverage AI/ML to improve working capital, and implement solutions to enhance customer service and reduce costs. As a part of the Kimberly-Clark team, you will be contributing to a legacy of market leadership built on over 150 years of innovation and excellence. You will be part of a culture that values performance, sustainability, inclusion, well-being, and career development. To excel in this role, you should have 7-10 years of experience in strategic impact and technology delivery within Digital Supply Chain and Logistics operations, preferably in the CPG industry. You should demonstrate exceptional relationship-building skills, experience in application delivery, client relationship management, and an understanding of business benefits. To be considered for this role, click the Apply button and complete the online application process. Your application will be reviewed by the recruiting team, and they will follow up if you are deemed a suitable fit for the position.,

Job Summary and Mission This position contributes to Starbucks success by: Assist in Beverage, Merchandise, and RTD/E category in terms of product development, profitability, sales contribution and consumer understanding. Incorporate the global beverage portfolio suitably in the Indian market basis need states and consumer palette. Summary of Key Responsibilities Responsibilities and essential job functions include but are not limited to: Portfolio Management New Product Development: To conceptualize new product development in the beverage and merchandise portfolio. Lead innovation in the space. Understand Market trends, need gaps, seasonality trends to curate a beverage and merchandise lineup Understand the gifting space to curate exclusive and relevant opportunities for Indian consumers. Consumer Understanding: Closely monitor consumer trends in the beverage and merchandise category. Regular competition benchmarking of product and prices. Identify need gaps and opportunities Identify Regional Opportunities Business Analytics Performance monitoring and analysis by evaluating different cuts basis region, city and store format performance. Forecasting and tracking performance against set targets, take corrective action plans involving key stakeholders Promotional Launch Creating training documents as part of communications Creating documents for product launches, display standards at stores, and allocations Cross Functional Stakeholder management Closely working with cross functions like Supply chain, brand and marketing, finance etc. to ensure timely product launches Aligning leadership concept tastings (beverages) and feedback (beverage & merchandise) incorporation for development refinement Product Training and Education Creating beverage recipe cards and communications to be sent to stores. Support operations with best practices for products Summary of Experience . Qualification 1. 1-2 years prior experience in QSR / Retail / FMCG. 2. Bachelor's degree Required Knowledge, Skills and Abilities Strong analytical skills w.r.t. sales analysis, forecasting, profitability analysis. Strong follow- up skills with a knack for getting things done. Should have exposure in sensory analysis and should be able to derive sensory feedback to product requirement. Must be able to collaborate cross functionally and be a strong team player. Strong organizational and problem-solving abilities.