18 Consumer Understanding Jobs

We are Reckitt Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Research & Development In Research and Development, we're full of highly skilled talents that include Scientists, Engineers, Medical, Clinical and Regulatory professionals - all working to create a cleaner, healthier world. With nine Centres of Excellence, we continually seek out new opportunities by using science...

Role Overview: As the General Manager - Marketing for a well-known Indian ethnic foods brand with a global presence, your role is crucial in driving business growth, enhancing brand identity, and ensuring profitability. Your primary objective is to develop and execute effective marketing strategies, manage brand identity, engage customers, and drive new business/product development initiatives. By collaborating with cross-functional teams, you will support the sales function to acquire new customers and retain existing ones. Key Responsibilities: - Develop an annual marketing & brand strategy aligned with sales targets, ensuring clear objectives. - Prepare an annual budget in line with the c...

You will be responsible for End 2 End category growth, P&L management, and marketing for the leading category at Mamaearth. This includes managing the E2E value chain, developing the marketing strategy for its sub-categories, and executing structured marketing capability building initiatives across revenue & marketing channels. You will also be responsible for the brand experience across all touchpoints by developing and localizing winning campaigns for the product portfolio. Your role will require you to meet the topline and bottom line targets for the business and build long-term competitive strength. Responsibilities & Duties: - Category and competition understanding with full knowledge o...

As a Marketing Manager at IFF, you will be part of the dynamic and industry-leading Marketing team focusing on the Scent India team. Your role involves delivering technical expertise and creative marketing strategies, working closely with the Asia Marketing & Consumer Insights team and the Indian sub-continent cross-functional team. You will play a key role within the Scent Division, requiring you to be a self-starter with strong analytical and creative thinking skills. The ability to manage multiple projects in a fast-paced environment is essential, along with effective interpersonal skills to collaborate with various stakeholders within the organization. Based in Mumbai, India, you will re...

As the Category Head for White Spirits at Indobevs, you will be responsible for overseeing the P&L of the white spirits category. Your main objectives will include driving top-line growth, enhancing bottom-line performance, and achieving market leadership for the portfolio, which consists of premium vodka, gin, and other white spirits. To excel in this role, you must exhibit strategic leadership, possess a profound understanding of the Indian spirits/white spirits market, and demonstrate a keen ability to implement category-specific growth strategies effectively. To be successful in this position, you should ideally have 5-8 years of experience in FMCG, Alcohol, or New Age D2C Brands with a ...

Keva is a leading player in the fragrance and flavor industry, with a global presence in the Netherlands, Singapore, Indonesia, and Thailand. Our state-of-the-art manufacturing facilities in India, the Netherlands, and China enable us to serve a diverse clientele across 50 nations. We combine artistic creativity with a deep understanding of sensory trends, facilitated by Creative Development Centres in multiple locations. Our strong leadership team nurtures talent and drives growth through a technology-enabled environment, supported by our core values and governance framework. As a Project Manager at Keva, your key accountabilities will include managing the project process and collaborating ...

As a Marketing Head at Vutto, a disruptive startup in the used two-wheeler market in India, you will play a crucial role in shaping the brand's strategies and ensuring its growth and success. Based in New Delhi, this full-time on-site position will require you to lead various marketing initiatives aimed at enhancing brand awareness, driving customer loyalty, and increasing market penetration. Your responsibilities will include developing and executing brand strategies, overseeing marketing campaigns, conducting market research, and analyzing brand performance metrics. Collaborating closely with cross-functional teams, you will work towards maintaining brand consistency and enhancing customer...

You will be responsible for developing both strategic and tactical brand assets and executing seamless marketing communications operations to establish mPokket as the most beloved brand in the financial services sector. This involves gaining a profound understanding of consumers through Qualitative and Quantitative research and advocating for the customer's interests within the organization. The role includes growing and enhancing all brand assets and content across various touchpoints such as Advertising, Social Media, Website, App, and On-Ground activities. Additionally, you will assist and progress to spearhead the creative development process from start to finish, collaborating with mult...

As a key member of the Godrej Appliances team, your primary responsibility will be to strengthen preference and consideration for Godrej Appliances among consumers. This will involve conceptualizing and executing innovative marketing activities across various platforms such as Print, TV, radio, and the internet to enhance brand awareness, imagery, and salience. You will collaborate closely with advertising and media agencies to ensure the successful implementation of these activities. Furthermore, you will be tasked with monitoring the brand health through annual surveys and implementing strategies to enhance the brand image based on the survey findings. Conducting a Dealer Satisfaction Surv...

As a Manager at Wavemaker in Mumbai, you will be responsible for creating integrated media solutions and overseeing day-to-day operations. Your role will involve interacting with all Strategic Units to ensure the smooth functioning of the team and processes. Wavemaker, an agency of GroupM and a part of WPP, plays a significant role in global advertising, handling one in every three ads worldwide. The agency values diversity and inclusion, making it a priority to foster a culture that celebrates individual strengths. The three best aspects of this job include working in a dynamic environment that blends entrepreneurship with being part of the world's largest marketing services group, opportun...

As a Regulation Planning professional, your primary responsibility will be to ensure that all models comply with safety, emissions, fuel efficiency, and other regulatory standards. You will closely monitor the Regulatory Roadmap of India, preparing a detailed plan for regulatory changes and countermeasure implementation across the model lineup. It will be essential to analyze new regulations, anticipate their impact, and develop strategies for compliance. Collaboration with Engineering Teams is crucial in preparing for upcoming regulations and devising countermeasure plans. This will involve understanding their constraints, gathering feedback, and incorporating it into the planning process. ...

As a Strategist, you will contribute to producing effective creative work through consumer understanding, research, reports, and application of strategy tools. You will draw valuable and actionable insights from our proprietary culture and trendspotting tools. Additionally, you will be a custodian of consumer/category data and help package information for the benefit of the team. It is essential for you to partner with the Art and Copy teams on everyday brand thinking, catalyze team discussions by sharing new thoughts, experiences, learnings, etc., and contribute to an idea-sharing culture. You will also play a role in new business pitches and stay updated with culture while spending time on...

As a Category Head for our consumer vertical, you will play a pivotal role in driving the growth and success of our offerings for individual learners. Your responsibilities will include developing a deep understanding of our target consumer segments, analyzing the competitive landscape, and collaborating with cross-functional teams to create compelling value propositions. Your ability to navigate a matrix organizational structure, partner with Sales and Marketing teams, and optimize the end-to-end customer experience will be critical in achieving our ambitious acquisition targets and revenue goals. Your key responsibilities will involve: - Developing a profound understanding of consumer need...

Abhinandan Ventures is a collective of innovative and high-growth businesses, dedicated to supporting ambitious ideas and transforming them into disruptive ventures that stand the test of time. Our focus is on creating long-term value through patient and unlevered capital, enabling our diverse portfolio of businesses to thrive under independent leadership. We champion a culture of performance and innovation, driving excellence and consumer-centricity in all our endeavors. Anchored in sound business principles, our ventures are poised to shape industries and achieve greatness. We are currently seeking a Business Head - Marketing for one of our Group Companies based at The House of Abhinandan ...

Honasa Consumer Limited (HCL) is the fastest-growing Beauty & Personal Care house of brands, creating the FMCG conglomerate of the future. Built on the values of Honesty, Natural ingredients, and Safe care, HCL addresses the needs of consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. With brands like Mamaearth, The Derma Co., Aqualogica, and BBlunt, HCL currently serves over 500 cities across India, building an ecosystem that benefits both consumers and the community at large. The company is backed by leading investors such as Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners. The successful...

As a brand strategy leader, you will collaborate closely with the senior leadership team to establish and outline the overall brand communication, content marketing strategy, and tactical execution in alignment with marketing objectives aimed at enhancing brand awareness and driving profitable growth. You will be a visionary leader with a profound understanding of consumers and extensive expertise in product/service lifecycle management. Your key responsibilities will include developing brand strategy and defining the company's annual marketing roadmap across online and offline platforms, with a focus on achieving a significant share of voice and aspiring to become a category leader. You wil...

You are passionate about designing new technologies, optimizing digital experiences, and continuously developing faster and better ways to achieve results. You seek to be part of a performance-driven culture dedicated to creating technology with a meaningful purpose. Working in an environment that values sustainability, inclusion, well-being, and career growth is important to you. As part of the Logistics & WMS Lead Supply Chain role, you will be instrumental in delivering DTS capabilities and products to support the business operations of the IFP Segment in collaboration with Global Digital Supply Chain & Logistics Platform teams. Your main responsibilities will include supporting the IFP S...

Job Summary and Mission This position contributes to Starbucks success by: Assist in Beverage, Merchandise, and RTD/E category in terms of product development, profitability, sales contribution and consumer understanding. Incorporate the global beverage portfolio suitably in the Indian market basis need states and consumer palette. Summary of Key Responsibilities Responsibilities and essential job functions include but are not limited to: Portfolio Management New Product Development: To conceptualize new product development in the beverage and merchandise portfolio. Lead innovation in the space. Understand Market trends, need gaps, seasonality trends to curate a beverage and merchandise line...