Marketing Manager - Insurance

Marketing Manager - Insurance

Location:

Department

Experience Required

Salary:

About Bima World

Bima World is a new-age insurance broking company on a mission to simplify insurance for every Indian. We offer transparent, tech-enabled insurance solutions across health, life, motor, and general insurance categories. With customer trust at the core of our business, we aim to build Indias most reliable insurance advisory platform.

Key Responsibilities

Strategic Marketing

• Define and execute B2C & B2B marketing strategy tailored for insurance products (Health, Life, Motor, etc.)
• Conduct market research, competitor analysis, and consumer insights to inform brand positioning
• Work closely with product and sales teams to align marketing efforts with business objectives

Insurance-Focused Campaigns

• Plan and lead end-to-end insurance marketing campaigns (ATL/BTL/Digital) that drive policy sales and brand awareness
• Build awareness campaigns to educate and build trust with customers around insurance use cases and benefits

Brand & Communication

• Craft compelling narratives and visual content tailored for the insurance audience
• Develop creative concepts, scripts, and messaging for campaigns, brochures, landing pages, and videos
• Collaborate with agencies, designers, and content writers to execute high-quality brand assets.

Digital Marketing & Lead Generation

• Run targeted campaigns across platforms (Google, Meta, YouTube) to acquire quality leads
• Optimize funnel from awareness to conversion across paid channels
• Own performance KPIs like CAC, CPL, and ROAS

Trade & Partner Marketing

• Design marketing toolkits and collaterals for agents, brokers, and channel partners
• Manage events, partner meets, training roadshows, and awareness drives in offline channels

Data-Driven Decision Making

• Track campaign effectiveness and report on marketing KPIs
• Use insights to optimize messaging, targeting, and channel mix
• Leverage automation and AI tools to streamline execution and scale impact

Qualifications & Skills

• Bachelor's or Masters in Marketing, Mass Communication, or a related field
• 8+ years of marketing experience with
• at least 4 years in the insurance/broking/financial services
• industry
• Strong understanding of insurance products, customer journeys, and sales lifecycle
• Expertise in ATL, BTL, and digital marketing, including media planning and campaign execution
• Excellent storytelling, branding, and copywriting skills
• Hands-on with tools like Google Ads, Meta Ads Manager, CRM platforms, marketing automation tools
• Strong vendor and stakeholder management

Preferred Candidate Profile

• Has built or scaled marketing in an insurance startup or broking company
• Proven ability to execute 360 campaigns with clear ROI
• Has led partner marketing initiatives or built field-level marketing teams
• Strong creative eye with a knack for simplifying complex financial products for consumers
• Performance-focused with a bias for execution
• What We Offer
• Opportunity to build a high-impact insurance brand from the ground up
• High ownership role with decision-making autonomy
• Entrepreneurial, fast-paced work environment