Marketing Manager

Challani Jewellery

5 - 10 years

4 - 7 Lacs

chennai

Posted:Just now| Platform:

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Skills Required

atl marketing btl activation brand marketing btl marketing brand promotion brand positioning marketing communication brand strategy brand activation product promotion brand management marketing management brand campaigns product launch marketing promotions

Work Mode

Work from Office

Job Type

Full Time

Job Description

Marketing Manager Challani Jewellery Mart

Location:

Marketing Manager

Key Responsibilities:

Develop and execute 360 marketing strategies for brand growth.
Manage
ATL campaigns
TV, Radio, Print, Outdoor & Digital Media.
Plan and implement
BTL activities
– in-store branding, events, exhibitions, and activations.
Coordinate with creative and media agencies for campaign execution.
Drive social media and digital marketing initiatives.
Monitor market trends and competitor strategies.
Plan festive promotions, product launches, and showroom inaugurations.
Manage marketing budgets and ensure ROI-driven spending.
Prepare periodic marketing reports and presentations for management.

Desired Candidate Profile:

Graduate / Postgraduate in Marketing, Business Administration, or related field.
5–10 years of experience in retail/jewellery/luxury industry preferred.
Strong knowledge of ATL, BTL, and digital marketing strategies.
Excellent communication, leadership, and analytical skills.
Creative mindset with the ability to handle multiple campaigns simultaneously.

Key Skills:

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