Asst Mgr Brand Relation

As an Assistant Manager in BTL & Retail Marketing for the Mobile Handset Industry, you will have the following responsibilities: - Plan and execute ATL, BTL, and retail-focused campaigns such as catchment area marketing and in-store promotions. - Coordinate with OEMs, brand teams, and on-ground staff to ensure the successful and timely execution of marketing activities. - Engage deeply with franchise partners to drive business growth and increase store footfall. You will also be responsible for: - Designing cost-effective yet impactful campaigns in collaboration with OEMs to drive traffic and conversions at franchise stores. - Working closely with brand teams to ensure the timely delivery and implementation of branding assets like signage, POSM, display stands, and in-store branding tools. - Maximizing marketing budgets and ensuring brand visibility across all store locations. Qualifications: - Education: MBA / PGDBM in Marketing. - Work Experience: At least 3 years of relevant experience in Retail, Consumer Electronics, Mobile, Telecom, or Technology companies. - Proven track record in Retail Marketing, BTL, and Catchment Area Marketing. - Experience in working directly with retailers or franchisees to increase footfall and sales. This is a full-time position that requires in-person work in Delhi/Noida.,