Marketing Manager

Experience Required:

Language Requirement:

Responsibilities

• Marketing and brand management for

  Lulu Mall

  .
• Strategic

  brand positioning

  , customer

  retention and engagement

  initiatives.

• Market analysis

  and competitor tracking to ensure strong brand presence.

• B2B marketing

  through events, industry forums, and partnerships.

Detailed Work Description

Brand Management

• Develop an in-depth understanding of the

  brands personality, values, and positioning

  and ensure all marketing communication aligns with it.
• Act as the

  brand custodian

  , maintaining consistent tone, visual identity, and messaging across all channels.
• Monitor brand communication for adherence to

  Do’s and Don’ts

  as defined in brand guidelines.
• Lead brand awareness initiatives and ensure consistent representation in all internal and external communication.
  

Team Management

• Build and train the marketing team as approved by senior management.
  
• Clearly communicate goals, updates, and expectations to all team members.
  
• Ensure team members meet pre-defined

  KRAs (Key Result Areas)

  .
• Evaluate performance and support career development through feedback and mentoring.
  

Marketing Planning & Strategy

• Develop

  annual and monthly marketing plans

  covering Digital, Advertising, Communications, and Creative initiatives.
• Collaborate with management, creative, content, and client teams to execute effective marketing strategies.
  
• Continuously

  analyze industry trends, competition, and market data

  to keep strategies updated.
• Modify and renew marketing strategies based on performance insights and suggestions.
  
• Generate innovative ideas to enhance

  mall performance and customer engagement

  .

Execution & Campaign Management

• Oversee

  end-to-end execution

  of marketing campaigns—creative development, implementation, monitoring, and reporting.
• Ensure timely

  photo and video shoots

  of mall activities and events.
• Track campaign results, prepare reports, and recommend improvements.
  

Agencies, PR & External Stakeholder Management

• Identify and hire the best

  advertising, PR, digital, and event agencies

  (subject to management approval).
• Supervise performance of creative, online, and media partners.
  
• Negotiate

  contracts and deliverables

  to secure the best value for money.
• Select appropriate

  ATL & BTL media channels

  for each campaign to suit target markets.
• Oversee

  social media strategy, content marketing

  , and ensure the right ambience through mall dcor, activations, and events.
• Build a strong

  PR and digital presence

  for the Lulu Mall brand.
• Develop and maintain a

  vendor database

  with competitive pricing for marketing needs.