295 Btl Marketing Jobs - Page 10

Role & responsibilities Retail Branding Executive is responsible for developing and executing branding strategies that enhance the brands' visibility and appeal within retail environments. This role combines Above the Line (ATL) and Below the Line (BTL) marketing activities to create cohesive and impactful campaigns that drive brand awareness and sales. The Retail Branding Executive will work closely with various teams to ensure consistent brand messaging across all retail channels. Key Responsibilities: ATL Activities: * Media Planning and Buying: * Collaborate with media planners to create ATL campaigns for TV, radio, print, and outdoor advertising targeting retail customers. * Monitor campaign performance and adjust strategies based on data and feedback. * Creative Collaboration: * Work with Creative teams to develop brand -aligned advertising assets such as commercials, print ads. BTL Activites: * In- Store promotions: * Plan and execute in Store promoions, point- of- sale displays, and other in-store brsnding intiatives to increase customer engagement and sales. Collaborate with retail teams to ensure proper execution of BTL activities in stores.

Job Title: Trade Marketing Manager Reports to: Sr. Brand Manager Location - Chennai Company Overview: Wonderchef is a leading kitchen appliances and cookware brand in India, known for its innovative and stylish products that make cooking a delightful experience. We are committed to providing high-quality, durable, user-friendly kitchenware solutions to enhance our customers' culinary experiences. We are seeking a passionate and experienced Trade Marketing Manager to join our dynamic team and contribute to the growth and success of our brand. Job Description: As the Trade Marketing Manager at Wonderchef, you will drive our brand's offline marketing initiatives and strengthen our presence at various touchpoints. Your primary focus will be creating impactful below-the-line (BTL) marketing interventions and activations to effectively engage with our target audience across the lines of business like general trade, modern trade, direct-to-home, canteen, etc. You will collaborate closely with the sales and marketing teams to develop and execute trade marketing strategies that align with our brand objectives. Key Responsibilities: Develop and implement trade marketing plans and strategies to enhance brand visibility and drive sales at offline touchpoints for channels. Collaborate with cross-functional teams to understand market trends, customer insights, and competitive landscape to develop effective offline marketing campaigns. Identify and leverage opportunities for BTL marketing interventions, including events, exhibitions, product demonstrations, and partnerships with retailers and distributors. Conceptualize and execute innovative on-ground demos, displays, and activations at the shop, in malls, and in societies Plan and execute trade shows, promotions, exhibitions, and other offline marketing activities to generate leads and increase brand awareness. Monitor and analyze the effectiveness of trade marketing campaigns and initiatives, providing regular reports and insights to senior management. Manage relationships with external agencies, vendors, and partners to ensure seamless execution of trade marketing activities. Help train the sales team on new product launches, marketing initiatives, and brand messaging to maximize their effectiveness in the field. Conduct market research and gather feedback from customers and trade partners to identify areas for improvement and innovation in trade marketing strategies. Preferred candidate profile : Masters degree in marketing, business administration, or a related field. An energetic go-getter with 4+ years of experience in trade marketing or a related field, preferably in the consumer goods industry. Strong understanding of offline marketing techniques and BTL activations. Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners. Creative mindset with the ability to develop innovative and impactful marketing campaigns. Well-versed with different printing, fabrication techniques, and materials. Keeps self-updated with recent developments in the field regarding new forms/materials being used Strong analytical and problem-solving skills to evaluate campaign performance and identify areas for improvement. Ability to manage multiple projects simultaneously and work under tight deadlines. Passion for the culinary industry and an understanding of the Indian market landscape would be a plus.

Job Description - Understanding Client Needs Developing Proposals Project Management Problem Solving Generating new business Managing existing client relationships & Satisfaction Meeting deadlines and budgets Vendor coordination

Job Title: BTL Marketing Manager Department: Marketing Location: Gurgaon Reporting To: Head Marketing Experience Required: 5-8 years in retail marketing / BTL campaign management Educational Qualification: MBA/PGDM in Marketing or equivalent Job Purpose: To develop, execute, and monitor Below-the-Line (BTL) marketing strategies aimed at increasing customer footfall at retail stores, improving brand visibility, and enhancing campaign ROI. The role involves close collaboration with Sales, Finance, and Marketing teams to ensure timely execution of activities within budget while driving innovation in retail promotions. Key Responsibilities: BTL Campaign Management & Execution Plan and execute BTL marketing campaigns for various retail stores aligned with the brands seasonal objectives and customer segments. Ensure end-to-end management of campaignsfrom ideation and planning to execution and post-analysis. Oversee vendor performance, activation quality, and campaign effectiveness across geographies. Develop store-specific promotional strategies in collaboration with Sales teams. Footfall Generation & Impact Analysis Design and implement campaigns that directly drive incremental store footfall. Track and report campaign ROI using footfall data, sales uplift, and customer engagement metrics. Analyze regional and store-level trends to refine targeting strategies and future campaigns. Budget Management & Billing Coordination Maintain strict control over allocated BTL budgets; ensure spending remains within limits frozen by Finance. Coordinate closely with the Finance team for timely release of budgets, approvals, and vendor billing. Maintain updated spend trackers and ensure all financial documentation is audit-compliant. Evaluate campaign costs vs. outcomes to improve cost- efficiency. Internal Stakeholder Collaboration Work with cross-functional teams (Sales, Visual Merchandising, Creative, and Supply Chain) to ensure timely and aligned execution. Facilitate clear and regular communication with regional teams to customize campaigns as per local requirements. Customer Experience &Brand Visibility Enhance brand visibility in key retail zones such as malls, high streets, and events. Plan media buying and tactical activations to improve top-of-mind awareness. Identify and act on opportunities to elevate in-store experience through BTL touchpoints. Innovation & Continuous Improvement Introduce and implement at least two new promotional formats or improvements annually. Monitor market trends, competitor activities, and customer behavior to suggest innovative BTL concepts. Leverage technology, data, and digital tools for targeted and measurable BTL executions. Key Performance Indicators (KPIs): % Increase in store footfall (YoY / campaign-wise) Campaign ROI (footfall or sales uplift per spent) Budget adherence (% deviation vs. planned budget) Number of activations executed per month/quarter Vendor billing accuracy and timeliness Number of new initiatives implemented annually Brand visibility scores and recall metrics (if applicable) Required Skills & Competencies: Proven experience in BTL campaign planning and retail marketing Strong budget management and financial coordination skills Analytical skills with ability to work on footfall and sales data Excellent stakeholder management and communication skills Exposure to SAP (Finance module), retail BI dashboards, or equivalent tools Creative thinking with a structured execution mindset

An offline marketing manager is a professional responsible for planning, executing, and overseeing traditional (non-digital) marketing strategies to promote a brand, product, or service. They focus on strategies that don't rely on the internet or digital channels. Some key responsibilities of an offline marketing manager include: Responsibilities: Developing Marketing Campaigns : Create and implement offline marketing strategies, including print advertisements, direct mail, billboards, radio, TV, and events. Event Planning and Management : Organize and manage offline promotional events, trade shows, product launches, sponsorships, and experiential marketing activities. Brand Strategy and Positioning : Ensure that offline campaigns align with the company's overall brand strategy and image. Budget Management : Oversee marketing budgets for offline activities and allocate resources effectively to achieve the best ROI. Team Collaboration : Work with other marketing, sales, and creative teams to develop content, materials, and promotions for offline channels. Customer Engagement : Use offline strategies to build relationships with customers, increase brand awareness, and drive sales through physical touchpoints. Tracking and Reporting : Measure the performance of offline marketing efforts, gather data, and analyze campaign effectiveness to make improvements. Key Skills: Strong understanding of traditional marketing channels (TV, radio, print, etc.) Excellent project management and organizational skills. Ability to work within a budget. Effective communication and negotiation skills. Creativity and strategic thinking. Data analysis and report generation. Offline marketing is still crucial for certain industries and target audiences, especially for local businesses, event-based marketing, and markets that aren't as digitally connected.

Market Strategy & Execution, Market research & Competitor analysis,Demand Generation & Sales Enablement,.Digital & Performance Marketing,Trade & Retail Marketing,Content/ Communication Strategy, Budgeting,Reporting & Performance Analysis, Vendor Mgmt Required Candidate profile Should have experience in both ATL and BTL activities. Digital marketing experience should be strong.. Graduate or MBA preferred. Digital marketing certification is a plus.

Role & responsibilities Job Title: BTL Executive Location: Hyderabad ( Inorbit Hyderabad Mall) Salary: 25,000 35,000 per month Experience: 1–3 years in BTL marketing or field activations Shift Timing: 11:00 AM – 8:00 PM or 12:00 PM – 9:00 PM (Rotational) Working Days: 6 days a week (Sunday working mandatory, 1 rotational weekly off) Gender Preference: Male candidates preferred Joining: Immediate joiners only Role Overview: We are seeking a proactive BTL Executive to lead on-ground marketing initiatives. The role involves executing activations in residential societies and colleges to enhance brand visibility and generate leads. Key Responsibilities: Plan and execute society and college activations. Organize screening events and manage on-site setups. Coordinate with internal teams and external partners for smooth campaign execution. Collect feedback and provide insights for campaign improvement. Candidate Requirements: Prior experience in BTL marketing, activations, or field sales. Strong communication and interpersonal skills. Ability to work independently and handle fieldwork logistics. Willingness to work on Sundays and travel locally as required. Why Join Us: Competitive salary with performance-based incentives. Opportunity to work in a dynamic and growth-oriented environment. Be part of a vibrant team making a tangible impact on brand outreach. Application Process: Interested candidates are encouraged to send their updated resume via WhatsApp to 8369780127. Immediate joiners will be given preference. Preferred candidate profile Note- Kindly read the above mentioned Job description with relevant skills and then only apply .

Onboarding Vendors, Sponsors, RWA's for organising Woman Focused event in RWA's, in Delhi NCR. Campaign Development Audience Engagement Brand Collaboration Content Coordination Performance Tracking Lead Nurturing Local Market Penetration Perks and benefits Incentives Extra

We are looking for a dynamic and results-driven BTL (Below-the-Line) Activities Marketing Manager Regional Lead for our North-East & East Region, based at Guwahati Regional Office , to drive and execute regional marketing strategies and consumer activation campaigns for our fast-growing FMCG business. The candidate will lead BTL initiatives across the North-East & East region to increase brand visibility, product trials, and consumer engagement. Work Location: Guwahati, Assam Working Days: 6 Days (Monday to Saturday) Role & responsibilities Lead end-to-end planning and execution of BTL activities such as in-store promotions, roadshows, sampling, trade activations, and influencer marketing . Work closely with sales teams to identify high-potential territories and support new product launches with impactful regional activations. Handle vendor management, event setups, budgeting, and logistics to ensure timely and cost-effective execution of campaigns. Monitor performance and ROI of regional marketing activities and provide actionable insights for continuous improvement. Maintain strong relationships with distributors, channel partners, and retailers for on-ground activations and visibility drives. Coordinate with brand and central marketing teams to ensure regional alignment with national campaigns and messaging. Ensure compliance with brand guidelines, regulatory standards, and internal processes across all activities. Develop and lead a regional team (internal/external) to manage executions efficiently. Preferred candidate profile: Proven experience in BTL marketing, brand activations, and regional promotions in the FMCG sector preferred with minimum 8 Years of Experience. Strong stakeholder and team management skills Excellent planning, budgeting, and execution capabilities Ability to manage multiple campaigns across locations simultaneously Willingness to travel extensively within the region. What We Offer: Key regional role in a leading and growing FMCG organization Competitive compensation and benefits Scope to lead regional Marketing strategy and execution Cross-functional collaboration with national teams

Role will majorly revolve around BTL activity and lead generation and closure through BTL activities. Closely work on: Working on Digital strategy for all product lines. Work across website, digital channels, etc. to generate leads and conversions while managing the overall digital marketing budget. Work with digital agencies to execute the company strategy on digital platforms. Own the website from a design, experience and customer journey perspective. Leveraging the website for promoting the brand as well as generating leads through website visits. Reputation management through the various social media channels of the company. Job & Responsibilities: Be: The Marketing Leadership and the SPOC at the zonal level & Be the lead for PR and internal communication too Translate brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation & Innovation at local level in consideration with geographical, cultural & diversity related factors) Implement brand initiatives & Be: custodian of brand guidelines To: Contribute marketing perspectives & thinking at the zonal level towards building & executing holistic business plans & activities To: Manage Marketing MIS/Insights at the zonal level and oversee execution and track outcomes & metrics To: Lead development of branch specific and within that customer-segment specific BTL Plans Implementation of Central Marketing programs with report back to HO/ZO and Lead for Zonal Level Marketing, PR & Internal Communications prog. and advising RM/AMs in driving & implementations Identifying, empaneling and managing marketing services agencies at zonal and if required at even granular level To: Define, drive and follow a process for collecting & sharing market information, including competitive information Tracking & Reporting ZO level metrics & insights for development of Marketing initiatives Skills & Qualification 4+ years of industrial experience in the similar domain Postgraduates in Marketing with similar certification would be an advantage A thorough working knowledge of the regulatory environment, including BTL and ATL Excellent communication skills with fluency in local language is mandatory

Job Title: Business Head COCO Rides Location: Pune Reports To: Chief Business Officer Experience Required: 11 to 25 years in operations, mobility, or fleet-driven businesses Salary : Upto 70 LPA (Fixed) + Incentives About the Role: We are seeking a dynamic and strategic Business Head to lead our COCO Rides division. This role demands strong leadership, deep understanding of mobility and fleet operations, customer-first thinking, and the ability to scale a service-based business in a competitive market. Key Responsibilities: Strategic Leadership Define the vision, strategy, and roadmap for COCO Rides. Drive business expansion across cities, optimizing ROI and asset utilization. Monitor market trends, customer insights, and competitive landscape to steer business decisions. P&L Ownership Own full P&L for the COCO Rides business. Set financial targets, control operating costs, and ensure sustainable unit economics. Manage pricing, margin strategies, and revenue growth levers. Operations Management Lead end-to-end fleet operations Set SLAs for uptime, reliability, and ride quality. Implement systems to reduce TAT, improve asset utilization, and maximize fleet health. Team & Leadership Build and mentor a high-performing cross-functional team across operations, city management, customer service, and analytics. Set clear KPIs and performance standards. Customer Experience & Safety Ensure consistent, high-quality customer experiences. Drive safety initiatives, compliance with local transport regulations, and incident management protocols. Tech & Process Integration Collaborate with product & tech teams to implement tools for fleet tracking, driver scoring, and demand forecasting. Embrace automation and data analytics for smart decision-making. Marketing Collaborate with central marketing team to organize BTL events for driving registrations Forge partnerships with corporates to onboard them/their employees as key customers Qualifications: MBA or equivalent degree from a reputed institution. 1218 years of experience, preferably in urban mobility, logistics, or fleet-heavy services. Proven track record of scaling operational businesses with P&L accountability. Strong analytical, leadership, and execution skills. Comfortable working in fast-paced, dynamic environments. Preferred Attributes: Experience in shared mobility space Passion for building tech-enabled services Interested candidates kindly share your CV and below details to usha.sundar@adecco.com 1) Present CTC (Fixed + VP) - 2) Expected CTC - 3) No. of years experience - 4) Notice Period - 5) Offer-in hand - 6) Reason of Change - 7) Present Location -

Retail Marketing Manager BTL, Merchandising & Customer Engagement | Jewellery Industry Location: Pune, Maharashtra (Showroom & Field Role On-Ground Execution Focus) Experience: 5+ years in retail marketing (jewellery, luxury retail, or fashion preferred) Job Type: Full-time About KRA Jewellers: With 11 showrooms across Pune, Chinchwad, Baramati, and Sataraand plans to expand further—KRA Jewellers is one of Maharashtra’s most respected jewellery brands. We pride ourselves on customer satisfaction, efficient execution, and creating meaningful showroom experiences. Key Responsibilities: Be actively present in showrooms and on the field to ensure flawless marketing execution Plan and implement BTL marketing activities: in-store promotions, society activations, exhibitions, and festive campaigns Lead visual merchandising initiatives to enhance the in-store experience and drive conversions Support showroom teams in engaging VIP customers by designing loyalty programs and premium relationship strategies Train and mentor showroom staff on customer interaction, marketing alignment, and sales techniques Coordinate with vendors, agencies, and creative teams for timely rollout of campaigns Gather on-ground customer insights to refine marketing strategies Ensure consistent branding and customer engagement across all showroom locations Who Should Apply: Bachelor's/Master's degree in Marketing, Business, or related field 5+ years in BTL marketing, visual merchandising, or customer engagement (retail sector preferred) Strong exposure to jewellery or lifestyle retail, especially in Maharashtra Well-acquainted with Pune’s retail market and customer dynamics Excellent communication, coordination, and interpersonal skills Comfortable with field-based work and regular travel to various showrooms Experience with premium brands and customer-centric marketing is highly valued Knowledge of digital marketing is a bonus, but not mandatory What We Offer: A chance to build a strong regional brand with real on-ground impact Exposure to customer behavior, showroom operations, and brand strategy A work culture that values creativity, accountability, and execution excellence Ready to lead marketing from the showroom floor? Apply now and be part of KRA Jewellers’ growth journey. is a plus but not mandatory. If you are interested kindly WhatsApp your resume on 8149989607 Or Email hr@krajewellers.com

Role & responsibilities Manage retail and trade marketing function for the assigned geography Manage a workforce of Retail Executives with ownership of product sell-out /Training and productivity Manage external vendors to coordinate all trade marketing activities Analyze the sell-out data and ideate new ways to improve sell-out Gather market intelligence and provide insights to sales and marketing team to improve sell-out Ensure visual merchandising coverage in the assigned geography Coordination with the sales and category teams to ensure product availability at the shop floor Manage the training & Product Knowledge of Retail Executives through route trainer and Regional Trainers Key Deliverables: • Channel wise Volume growth • Category wise % Share improvement • Visibility Audit scores • RE Productivity • Category Mix drive • VM Coverage

Job Description Designation: Marketing - Executive Experience Location 4 - 5 Years Bengaluru Qualification Graduate, MBA (Marketing) Industry Type Role Engineering & Construction Executive Employment type Full time, Permanent External Interface (Enlist external agencies/authorities that you are required to deal with while discharging your duty) Agencies PR Agency & Social Media Agency. Retailers Sponsors Special skills/Attributes ¢ Proficiency in MS Office and marketing analytics tools. ¢ Creative mindset with strong attention to detail. ¢ local language Kannada. Key Responsibilities ATL Marketing: ¢ Plan and execute mass media campaigns (print & outdoor hoardings). ¢ Coordinate with media buying agencies for ad placements and budgeting. ¢ Oversee development of creative content with agencies for ATL channels. ¢ Analyse performance of ATL campaigns and generate ROI reports. BTL Marketing: ¢ Execute targeted campaigns including activations, events, roadshows, mall promotions, and kiosks. ¢ Identify high footfall zones and potential catchment areas for BTL activities. ¢ Coordinate with vendors and event partners for smooth execution. ¢ Work closely with the sales team to align BTL activities with project-specific lead generation goals. General: ¢ Ensure consistent brand messaging across all ATL & BTL touchpoints. ¢ Manage budgets and timelines for all marketing initiatives. ¢ Analyse market trends, competitors activities, and customer insights. ¢ Maintain relationships with external agencies, vendors, and media partners.

About Us Shiv Nadar School, a progressive initiative by the Shiv Nadar Foundation, is redefining K12 education with a focus on excellence, innovation, and holistic growth. With campuses in Noida, Gurgaon, Faridabad, and Chennai, the school offers CBSE, IGCSE, and IBDP curriculum to a thriving community of over 4,500 students. We are now seeking a visionary Assistant General Manager Marketing & Branding to lead strategic campaigns, elevate our brand, and drive engagement across platforms. Key Responsibilities Marketing Strategy & Campaigns Develop and execute integrated marketing campaigns across digital and traditional channels (search, social, email, PR, webinars, events). Drive lead generation, brand engagement, and retention using an optimal mix of paid and organic strategies. Collaborate with internal stakeholders and external agencies to create impactful marketing assets and campaign content. Leverage marketing analytics to optimize strategy and report on KPIs. Brand Management Lead end-to-end brand positioning efforts: identity, messaging, collateral, PR, social media, SEO/SEM. Ensure brand consistency across all communication channels and campaigns. Partner with leadership on storytelling, thought leadership, and media opportunities. Events & Campaign Execution Strategize and oversee ATL & BTL campaigns, including print, radio, digital, and on-ground activations. Plan and execute major school events open days, orientations, milestone celebrations with precision. Manage cross-functional event teams, timelines, and budgets to deliver seamless, high-impact experiences. Source and manage vendors, negotiate contracts, and ensure delivery aligned with brand standards. Team & Vendor Management Lead and mentor a marketing team of 5+ professionals. Liaise with creative, PR, production, and digital agencies to manage end-to-end campaign delivery. Ensure high-quality production of all collateral and communication assets. Required Experience & Skills Must-Haves: 10-15 years of relevant experience in integrated marketing, branding, and campaign management. Proven success in ATL/BTL execution and large-scale event planning. Strong command over digital marketing, analytics, content strategy, SEO/SEM, and social media platforms. Demonstrated leadership managing teams and agencies. Excellent communication, collaboration, and project management skills. Preferred: Bachelors degree in Marketing, Business Administration, Communications, or related field. Experience in the education or ed-tech sector is a plus.

Position-Territory Sales Executive /Manager Vacant Location- Kasganj (UP) Role & responsibilities: Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate. Experience : 1-6 Years Two-Wheeler is Mandatory Interested candidates can share their resume on Ramzaan@lalpathlabs.com and whatsapp on 9958938347.

Position-Territory Sales Executive /Manager Vacant Location- Firozabad, (UP) Role & responsibilities: Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate. Experience : 1-6 Years Two-Wheeler is Mandatory Interested candidates can share their resume on Ramzaan@lalpathlabs.com and whatsapp on 9958938347.

Position-Territory Sales Executive /Manager Vacant Location- Sitapur (UP) Role & responsibilities: Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate. Experience : 1-6 Years Two-Wheeler is Mandatory Interested candidates can share their resume on Ramzaan@lalpathlabs.com and whatsapp on 9958938347.

The incumbent would be required to plan and execute ATL & BTL campaigns and handle a team of Mkt officers to organize marketing events for brand awareness and promotion in rural areas

Position-Territory Sales Executive /Territory Sales Manager Vacant Location- Chandigarh Role & responsibilities: Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate Experience : 1-5 Years Two-Wheeler is Mandatory Interested candidates may email their resume at . Jyoti1.lpl@lalpathlabs.com (9817516906)

BMW Titanium Autos needs a Marketing Manager for promoting BMW sales in Guwahati & NE through social media marketing, ATL, BTL activities. Must have marketing manager experience in automobile. Must have a two wheeler, smart phone & be tech savvy. Required Candidate profile Must have a passion for marketing . Must have 2 - 5 years similar exp. Perks and benefits INCENTIVE

We are seeking a dynamic and experienced Regional Marketing Manager to drive Below-the-Line (BTL) marketing initiatives across assigned regions. The role involves planning, executing, and monitoring various on-ground marketing activities to enhance brand visibility, customer engagement, and lead generation. Key Responsibilities: 1. BTL Marketing Strategy & Execution Develop and execute BTL marketing plans aligned with business objectives. Plan and manage innovative on-ground activations such as leaflet distribution, canopy activations, and targeted engagement activities. Set up a marketing activity calendar to ensure structured and timely execution of campaigns. Establishing regular communication with branches to follow up on marketing materials and ensure the smooth execution of marketing activities. . BTL & Customer Engagement Activities Organize and oversee marketing events, including: Construction Day Events Engaging customers at construction sites. Mandi Activities – Targeting potential customers in agricultural markets. Halla Boll Activities – High-energy promotional campaigns. Canopy Activations – Direct customer engagement setups. Gram Panchayat Activities – Rural outreach and financial literacy campaigns. Co-branding Initiatives – Strategic partnerships for brand expansion. Market Association Tie-ups – Engaging local business communities. Builder Events & Samvaad – Relationship-building with real estate developers. Participation in Property Exhibitions & Melas – Events like CREDAI-MCHI Property Expo. VAN Activities – Mobile marketing initiatives for wider reach. Newspaper Leaflet Insertions – Targeted local advertising. Branch Branding & Compliance Checks – Ensuring adherence to NHB guidelines. Marketing Collateral Management – Coordinating distribution to branches. 3. Customer Promotional Campaigns (CPC) Plan and execute Customer Property Campaigns (CPC) across locations i.e. Chai Pe Charcha, Chai Samvaad Provide end-to-end support to the sales team for seamless execution. 4. Business Networking & Partnerships Explore and establish local tie-ups to increase business sourcing opportunities. Identify and build partnerships with business stakeholders for marketing and lead generation. 5. Awareness & Branding Initiatives Drive brand awareness campaigns in target regions. Evaluate hoarding feasibility in high-potential areas. Recommend local newspaper advertisements for high-impact visibility. 6. Marketing Operations & Compliance Ensure availability of marketing collaterals (leaflets, brochures, banners, etc.) at branches. Maintain MIS reports for tracking activities, co-branded branding, and regional events. Conduct periodic branch branding audits to ensure adherence to corporate branding standards. Coordinating with branches to follow up on the shredding of old rejected loan files. Ensure compliance with NHB (National Housing Bank) guidelines for marketing materials. Key Skills & Requirements: Experience: 5+ years in BTL/ATL marketing, preferably in BFSI, Housing Finance, or Real Estate. Skills: Strong planning, execution, and stakeholder management abilities. Competencies: Excellent communication, negotiation, and analytical skills. Travel: Willingness to travel extensively for marketing activations.

We are seeking a dynamic and experienced Regional Marketing Manager to drive Below-the-Line (BTL) marketing initiatives across assigned regions. The role involves planning, executing, and monitoring various on-ground marketing activities to enhance brand visibility, customer engagement, and lead generation. Key Responsibilities: 1. BTL Marketing Strategy & Execution Develop and execute BTL marketing plans aligned with business objectives. Plan and manage innovative on-ground activations such as leaflet distribution, canopy activations, and targeted engagement activities. Set up a marketing activity calendar to ensure structured and timely execution of campaigns. Establishing regular communication with branches to follow up on marketing materials and ensure the smooth execution of marketing activities. . BTL & Customer Engagement Activities Organize and oversee marketing events, including: Construction Day Events Engaging customers at construction sites. Mandi Activities – Targeting potential customers in agricultural markets. Halla Boll Activities – High-energy promotional campaigns. Canopy Activations – Direct customer engagement setups. Gram Panchayat Activities – Rural outreach and financial literacy campaigns. Co-branding Initiatives – Strategic partnerships for brand expansion. Market Association Tie-ups – Engaging local business communities. Builder Events & Samvaad – Relationship-building with real estate developers. Participation in Property Exhibitions & Melas – Events like CREDAI-MCHI Property Expo. VAN Activities – Mobile marketing initiatives for wider reach. Newspaper Leaflet Insertions – Targeted local advertising. Branch Branding & Compliance Checks – Ensuring adherence to NHB guidelines. Marketing Collateral Management – Coordinating distribution to branches. 3. Customer Promotional Campaigns (CPC) Plan and execute Customer Property Campaigns (CPC) across locations i.e. Chai Pe Charcha, Chai Samvaad Provide end-to-end support to the sales team for seamless execution. 4. Business Networking & Partnerships Explore and establish local tie-ups to increase business sourcing opportunities. Identify and build partnerships with business stakeholders for marketing and lead generation. 5. Awareness & Branding Initiatives Drive brand awareness campaigns in target regions. Evaluate hoarding feasibility in high-potential areas. Recommend local newspaper advertisements for high-impact visibility. 6. Marketing Operations & Compliance Ensure availability of marketing collaterals (leaflets, brochures, banners, etc.) at branches. Maintain MIS reports for tracking activities, co-branded branding, and regional events. Conduct periodic branch branding audits to ensure adherence to corporate branding standards. Coordinating with branches to follow up on the shredding of old rejected loan files. Ensure compliance with NHB (National Housing Bank) guidelines for marketing materials. Key Skills & Requirements: Experience: 5+ years in BTL/ATL marketing, preferably in BFSI, Housing Finance, or Real Estate. Skills: Strong planning, execution, and stakeholder management abilities. Competencies: Excellent communication, negotiation, and analytical skills. Travel: Willingness to travel extensively for marketing activations.

We are seeking a dynamic and experienced Regional Marketing Manager to drive Below-the-Line (BTL) marketing initiatives across assigned regions. The role involves planning, executing, and monitoring various on-ground marketing activities to enhance brand visibility, customer engagement, and lead generation. Key Responsibilities: 1. BTL Marketing Strategy & Execution Develop and execute BTL marketing plans aligned with business objectives. Plan and manage innovative on-ground activations such as leaflet distribution, canopy activations, and targeted engagement activities. Set up a marketing activity calendar to ensure structured and timely execution of campaigns. Establishing regular communication with branches to follow up on marketing materials and ensure the smooth execution of marketing activities. . BTL & Customer Engagement Activities Organize and oversee marketing events, including: Construction Day Events Engaging customers at construction sites. Mandi Activities – Targeting potential customers in agricultural markets. Halla Boll Activities – High-energy promotional campaigns. Canopy Activations – Direct customer engagement setups. Gram Panchayat Activities – Rural outreach and financial literacy campaigns. Co-branding Initiatives – Strategic partnerships for brand expansion. Market Association Tie-ups – Engaging local business communities. Builder Events & Samvaad – Relationship-building with real estate developers. Participation in Property Exhibitions & Melas – Events like CREDAI-MCHI Property Expo. VAN Activities – Mobile marketing initiatives for wider reach. Newspaper Leaflet Insertions – Targeted local advertising. Branch Branding & Compliance Checks – Ensuring adherence to NHB guidelines. Marketing Collateral Management – Coordinating distribution to branches. 3. Customer Promotional Campaigns (CPC) Plan and execute Customer Property Campaigns (CPC) across locations i.e. Chai Pe Charcha, Chai Samvaad Provide end-to-end support to the sales team for seamless execution. 4. Business Networking & Partnerships Explore and establish local tie-ups to increase business sourcing opportunities. Identify and build partnerships with business stakeholders for marketing and lead generation. 5. Awareness & Branding Initiatives Drive brand awareness campaigns in target regions. Evaluate hoarding feasibility in high-potential areas. Recommend local newspaper advertisements for high-impact visibility. 6. Marketing Operations & Compliance Ensure availability of marketing collaterals (leaflets, brochures, banners, etc.) at branches. Maintain MIS reports for tracking activities, co-branded branding, and regional events. Conduct periodic branch branding audits to ensure adherence to corporate branding standards. Coordinating with branches to follow up on the shredding of old rejected loan files. Ensure compliance with NHB (National Housing Bank) guidelines for marketing materials. Key Skills & Requirements: Experience: 5+ years in BTL/ATL marketing, preferably in BFSI, Housing Finance, or Real Estate. Skills: Strong planning, execution, and stakeholder management abilities. Competencies: Excellent communication, negotiation, and analytical skills. Travel: Willingness to travel extensively for marketing activations.

Position -Territory Sales Executive /Territory Sales Manager Location - Khar Role & responsibilities : Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate Experience : 1-6 Years Two-Wheeler is Mandatory Note : Interested Candidate share their resume on mail: supriyakarkera@lalpathlabs.com