AM/DM - BTL Marketing

As an AM/DM - BTL Marketing in the real estate industry, your primary responsibility will be to develop and execute below-the-line marketing strategies to enhance customer engagement, increase brand visibility, and drive sales for real estate projects through personalized marketing efforts. You will be in charge of planning and implementing targeted campaigns using various offline channels such as print, direct mail, events, and sponsorships. Your role will involve organizing and managing property launches, exhibitions, roadshows, and other promotional events. Collaboration with internal teams and external stakeholders will be crucial in executing successful campaigns. You will work closely with the sales team to develop lead generation strategies and analyze customer profiles to tailor marketing efforts for different segments. Building relationships with local communities, key influencers, and media will also be a key aspect of your role. Ensuring brand consistency and visibility in target markets through direct marketing, events, and grassroots engagement will be essential. You will conduct market research to understand customer preferences and competitor activity, measure the effectiveness of BTL campaigns, and manage budgets efficiently to maintain ROI on campaigns. Additionally, you will be responsible for organizing and executing various events such as property tours, client meet-ups, open houses, and client appreciation gatherings. To excel in this role, you should hold a Bachelor's degree in Marketing, Business, Communications, or a related field, along with at least 2 years of experience in BTL marketing, preferably within the real estate industry. A strong understanding of real estate markets and consumer behavior, excellent communication and negotiation skills, and proficiency in Microsoft Office Suite and CRM software are required. Additionally, having a creative mindset, experience with digital marketing strategies, market segmentation, and audience targeting will be beneficial. If you are enthusiastic about driving marketing initiatives in the real estate sector and possess the necessary qualifications and skills, we encourage you to share your updated resume with us at brindha@gojobs.biz. Join us in creating impactful BTL campaigns that resonate with our target audience and drive business growth.,