295 Btl Marketing Jobs - Page 12

Location Koramangala. lab grown diamonds, Asst Mgr branding & marketing executives from Jewelry or apparel fashions. Category mgt bridal or apparels, Branding, Branding BTL, Marketing strategy. Market Research & Analysis Required Candidate profile Asst Mgr branding & marketing executives from Jewelry or apparel fashions. Category mgt bridal or apparels, Branding, Campaign Execution, Branding, BTL, Market Research & Analysis

Role & responsibilities Manage retail and trade marketing function for the assigned geography Manage a workforce of Retail Executives with ownership of product sell-out /Training and productivity Manage external vendors to coordinate all trade marketing activities Analyze the sell-out data and ideate new ways to improve sell-out Gather market intelligence and provide insights to sales and marketing team to improve sell-out Ensure visual merchandising coverage in the assigned geography Coordination with the sales and category teams to ensure product availability at the shop floor Manage the training & Product Knowledge of Retail Executives through route trainer and Regional Trainers Key Deliverables: • Channel wise Volume growth • Category wise % Share improvement • Visibility Audit scores • RE Productivity • Category Mix drive • VM Coverage

Conduct research & derive consumer insights, assist in BTL activations, coordinate with vendors/agencies, execute ATL/BTL, manage content & creatives, track trends, optimize performance. Strong in communication, execution & brand alignment.

Job Title: Client Servicing Executive / Manager Company: Mindshaft Media Pvt. Ltd. Locations: Kolkata Experience Required: 2-10 Years (Agency background preferred) Employment Type: Full-Time About Us: Mindshaft Media Pvt. Ltd. is a full-service advertising and experiential agency known for delivering bold ideas and impactful brand campaigns. We specialize in integrated marketing, influencer campaigns, digital content, and large-format events. We're a fast-growing team of passionate professionals shaping memorable brand journeys. Role Overview: Were looking for a Client Servicing Executive / Manager who is smart, proactive, and strategic. The ideal candidate must have a sharp understanding of client needs, a flair for ideation, and the ability to convert those ideas into impactful presentations and successful campaign executions. This role bridges the gap between clients and internal teams, ensuring smooth communication and flawless delivery. Key Responsibilities: Serve as the primary point of contact for assigned clients and build strong, trust-based relationships. Understand client briefs and marketing goals, and translate them into creative strategies and concepts. Ideate innovative campaign solutions in collaboration with internal strategy, creative, and digital teams. Prepare compelling PowerPoint presentations and campaign proposals tailored to client objectives. Coordinate end-to-end project execution, ensuring timelines, quality, and deliverables are met. Conduct regular follow-ups and status meetings with both clients and internal stakeholders. Troubleshoot issues and manage last-minute changes with composure and professionalism. Ensure client satisfaction and strive for repeat business and account growth. Required Qualifications & Skills: 3 to 6 years of experience in client servicing/account management in an advertising, event, or digital agency. Exceptional communication and presentation skills. Strong ability to understand and interpret client needs and marketing objectives. Creative thinker with an eye for innovation and detail. Proficiency in creating PowerPoint presentations and proposal documents. Ability to multitask, prioritize, and manage timelines across multiple projects. A team player who can collaborate across departments and handle pressure gracefully. Preferred Qualifications: Bachelor's or Master’s degree in Mass Communication, Marketing, or related field. Familiarity with digital and influencer marketing will be an added advantage.

Job Title: Business Development Manager Company: Mindshaft Media Pvt. Ltd. Locations: Kolkata | Delhi | Mumbai Experience Required: Minimum 5 years (Strictly from Advertising/Marketing Agency Background) Employment Type: Full-Time About Us: Mindshaft Media Pvt. Ltd. is a leading integrated marketing and advertising agency delivering award-winning campaigns and unforgettable brand experiences. With deep expertise in brand strategy, influencer marketing, live events, and content creation, we bring stories to life for some of the most exciting brands in India. Role Overview: We are seeking dynamic and result-oriented Business Development Managers for our offices in Kolkata, Delhi, and Mumbai , with a proven track record in the advertising/marketing agency space. You will be responsible for identifying new business opportunities, driving revenue growth, managing key client relationships, and collaborating with internal teams to deliver cutting-edge brand solutions. Key Responsibilities: Identify, pursue, and convert new business opportunities from brands, agencies, and corporate clients. Build and maintain strong relationships with existing and prospective clients. Develop tailored presentations and pitch decks in response to client briefs and RFPs. Collaborate with strategy, creative, and execution teams to deliver compelling proposals. Stay updated with industry trends, competitor activities, and market developments. Lead contract negotiations and ensure smooth onboarding of new clients. Meet quarterly and annual revenue targets set by the management team. Represent Mindshaft Media at industry events, expos, and networking forums in your city. Required Qualifications & Skills: Minimum 5 years of business development experience in a creative/advertising/digital marketing agency . Deep understanding of brand campaigns, influencer marketing, event activations, and media strategy. Excellent communication, negotiation, and interpersonal skills. Ability to work independently in a fast-paced, target-driven environment. Strong network of industry contacts in respective regions (FMCG, retail, lifestyle, etc.) is a plus. Proficiency in tools like PowerPoint, Excel, CRM software, and proposal creation. Preferred Qualifications: Bachelors or Master’s degree in Marketing, Business Administration, Mass Communication, or a related field. Experience working with both regional and national brands.

Responsibilities : 1. Offline Strategy Development & Execution: Design and execute offline marketing strategies to boost lead generation and drive college admissions for UG and PG programs. 2. Develop region-specific pilots and initiatives tailored to the target audience and college requirements. 3. School & College Outreach: Plan and execute large-scale outreach programs in schools and colleges to build awareness and generate leads. 4. Collaborate with internal and external stakeholders to strengthen relationships with educational institutions. 5. Lead Generation & Conversion: Identify and execute innovative offline channels for lead generation. Oversee lead generation events, including walk-ins, workshops, seminars, and exhibitions, to drive admissions #Requirements: 1. Min 8-10 years of proven experience in offline marketing and business development for educational institutions. 2. Demonstrated expertise in driving offline lead generation, outreach programs, and admissions resulting into minimum 1500 admissions every year 3. Previous experience in managing similar roles in educational colleges is essential.

The Key Areas of Responsibilities are as under: This role is responsible for leading, directing and motivating the regional channel marketers and executives to deploy and execute the agreed go-to-market and pricing strategy to drive sales growth and market share for assigned commercial team. Lead and drive end to end execution, activations, asset maintenance, vendor selection & co-ordination for BTL activities. Understand, develop insights, segment existing customers, and recruit new customers. Develop and execute the Market Activation Plan for new products. Implement marketing activities and promotions to generate demand. Measure performance of the customers, channel and identify optimization opportunities. Support Growth Calls execution and Market Business Review Cycle Develop metrics, track, report and forecast marketing initiatives and activities Enable and engage customers. Drive customer readiness and productivity Drive indirect revenue-producing activities such as through-customer Marketing, for-customer Marketing, lead nurturing. Identifies, develops & maintains relationships with relevant decision makers and influencers in customers organizations and eco system key players Drives cross functional collaboration, strategic focus and organization agility. Builds required capabilities to drive performance. Interested candidates can apply at richa.pandey@stmpl.co.in

Job Title: Regional Marketing Manager Department: Corporate, Digital & Marketing Location: Bangalore Who we Are? Axis Asset Management Company Ltd (Axis AMC) was founded in 2009 and is amongst India s largest and fastest growing mutual fund. We serve 1.3+ Cr customers and associates with highest humility across 100+ cities. Our success is attributable to 3 founding principles- Long Term Wealth Creation, Outside-in (Customer) View & Sustainable Relationships. Our investment philosophy embraces culture of risk management. It encourages our partners & investors to transition from transactional investing for quick gratification to investing for fulfilment of critical life goals. Thus, our endeavour is to offer a basket of investment solutions which helps customers create a financially independent & happier tomorrow. Our recent accolades: Brandon Hall Group HCM Excellence Awards for Learning & Development 2022 - Silver Award Morningstar Awards 2022: Best Fund House: Equity, Debt & Overall Outlook Money Awards 2021: GOLD in Equity AMC of the Year 2021 World Leadership Congress & Awards 2022: Business Transformation Leadership Awards Digital Transformation Project (Mobile App) Why Join Us? At Axis, our constant endeavour is to provide a career path for job seekers which is laden with learning & winning. We foster a culture where success is celebrated. What will you Do? Develop and implement regional marketing plans and budgets that support the central marketing strategy and the regional sales objectives Coordinate and execute various marketing campaigns and activities like branch openings, events, webinars, seminars, roadshows, etc. across branches and partner networks Manage and optimize the use of owned media across branches and offices to performance of the marketing channels and platforms in the region, such as websites, landing pages, blogs, newsletters, etc. Track and measure the effectiveness and ROI of the marketing campaigns and activities and provide regular reports and insights to the management and the stakeholders Conduct market research and analysis to understand the customer behavior, preferences, needs, and satisfaction in the region Identify and evaluate new market opportunities and threats in the region and provide feedback and recommendations to the management Build and maintain strong relationships with the regional sales team, the local partners, and vendors Ensure compliance with the companies policies and guidelines and the regulatory requirements in the region What makes you a Great Fit? Post-graduate with Masters in Marketing and 5-7 years of experience in BTL marketing A proven track record of developing and executing successful marketing campaigns and on-ground activities Knowledge of the mutual fund industry, the market trends, the customer segments, and the competitive landscape in the region will be an advantage A strong communicator and presenter with excellent written and verbal communication skills. A creative and strategic thinker with strong analytical and problem-solving skills. A self-motivated and result-oriented individual with the ability to work independently and collaboratively in a fast-paced environment. A willingness to travel frequently within the region and occasionally to other regions or the head office

Strategic Marketing Planning Develop and execute comprehensive marketing strategies aligned with overall business objectives and market trends. ATL & BTL Marketing Execution Plan and implement integrated ATL campaigns (TV, radio, print, OOH) and BTL activities (events, activations, in-store promotions) to drive consumer engagement and reach. Brand Marketing & Awareness Build and maintain a strong brand presence through consistent messaging, creative campaigns, and impactful storytelling that resonates with target audiences. Promotional Campaign Management Design and execute promotional strategies that support product launches, seasonal campaigns, and key business initiatives to drive traffic, conversion, and loyalty. Marketing Budget Planning Manage the marketing budget, ensuring efficient allocation of resources, cost control, and a strong return on investment across all channels. Cross-Functional Coordination Collaborate with internal teams (sales, product, digital) and external partners (creative agencies, media vendors) to ensure alignment and seamless execution of marketing initiatives. Performance Analysis & Reporting Monitor campaign performance using relevant KPIs and analytics tools, delivering actionable insights and continuous improvements. Market & Consumer Insights Conduct regular market analysis, competitor benchmarking, and customer insights research to inform strategies and identify new opportunities. Qualifications: Bachelors degree in Marketing, Business, Communications, or related field. 3–5 years of experience in a marketing role with hands-on involvement in both ATL and BTL campaigns.

About Atria Convergence Technologies Ltd: ACT (Atria Convergence Technologies Ltd.) was born out of a vision to become the most admired in-home entertainment, education, and interactive services provider in India. Today, we are closer than ever to realizing it. Based in Bangalore, we serve several cities and towns in Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Delhi, Rajasthan, Uttar Pradesh and Gujarat. We are one of the countrys most renowned cable and broadband company, bringing state-of the art services to more than 3 million happy homes (Fibernet, Digital TV, HDTV). We offer broadband on optic fiber and our Fiber-To-The Home technology can carry vast amount of information at speeds up to 1 Gbps. We are one of the leading ISPs in the wired broadband category, and the largest non-telco ISP in the country. Purpose: The purpose of the Marketing Specialist role is to drive brand visibility and engagement through innovative and effective Below-The-Line (BTL) marketing strategies. This role is crucial in creating meaningful connections with target audiences, managing vendor relationships, and executing impactful marketing campaigns that contribute to the overall growth and success of the company. Key Result areas: • ATL & BTL Marketing: Develop and execute Above-The-Line (ATL) and Below-The-Line (BTL) marketing strategies to enhance brand visibility and engagement. • Vendor Management: Identify, negotiate, and manage relationships with vendors to ensure timely and cost-effective delivery of marketing materials and services. • Brand Partnerships: Establish and maintain strategic brand partnerships to amplify marketing efforts and reach new audiences. • Marketing Strategies: Create and implement comprehensive marketing strategies that align with business objectives and drive growth. • Planning and Execution: Plan, coordinate, and execute marketing campaigns and initiatives, ensuring seamless delivery and maximum impact. • Corporate Events Execution: Organize and manage corporate events, including product launches, trade shows, and promotional activities. • Lead Generation Campaigns: Design and implement lead generation campaigns to attract and convert potential customers. • Society Activities: Plan and execute Resident Welfare Association (RWA) activities to engage with local communities and promote brand awareness. • Data Validation Skills: Ensure accuracy and integrity of marketing data through meticulous data validation processes. • Budget Planning vs Spends: Develop and manage marketing budgets, ensuring optimal allocation of resources and tracking expenditures against planned budgets. • Understanding on ROI: Analyze and report on the return on investment (ROI) of marketing campaigns to assess their effectiveness and make data-driven decisions. • Competition Analysis: Conduct thorough competition analysis to identify market trends, opportunities, and threats. • Survey and Insights: Conduct surveys to gather customer insights and feedback. • Bachelor's degree in Marketing, Business, or a related field. • Proven experience in offline BTL marketing and event management. • Strong analytical skills and proficiency in data analysis tools. • Excellent negotiation and communication skills. • Ability to work independently and as part of a team. • Creative thinker with a passion for innovation and continuous improvement. Qualifications: Minimum 4 - 5 years experience with marketing campaign execution and lead generation experience. • Bachelor's degree in Marketing, Business, or a related field. • Proven experience in offline BTL marketing and event management. • Strong analytical skills and proficiency in data analysis tools. • Excellent negotiation and communication skills. • Ability to work independently and as part of a team. • Creative thinker with a passion for innovation and continuous improvement.

Alliance Acquisition Strategy. Build associations with corporates, PSU’s, financial institutions, Retail, Consumer Durables, E-commerce players etc for Lead generation,Team management for TieUp and Consented Lead generation. Design and evaluate BTL Required Candidate profile Able to create Strategy at Industry level for targeting B2B partnership, Design framework for execution of alliance acquisition, evaluate BTL/ promotions/ brand activation for lead generation

Position -Territory Sales Executive /Territory Sales Manager Location - Bulandshahr (UP) Role & responsibilities : Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate Experience : 1-6 Years Two-Wheeler is Mandatory Note : Interested Candidate share their resume on mail: Ramzaan@lalpathlabs.com and whatsapp their resume on 9958938347.

Job Title: Marketing Executive Location: Andheri west - lokhandwala Department: Marketing Experience: 1-3 years Reporting To: Marketing Manager About the Role: We are looking for a sharp, trend-savvy Marketing Executive who understands how to engage the Gen Z and Gen Alpha audience. The ideal candidate is outgoing, creative, and comfortable taking initiativesomeone who stays on top of pop culture, internet trends, and platform-specific behavior (Instagram, YouTube, Reels, etc.). This is a hands-on role for someone who enjoys brainstorming ideas, engaging with people, and confidently driving conversations that shape brand presence. Key Responsibilities: - Contribute to youth-focused campaign ideas that are culturally relevant and trend-driven - Research and report on current trends, memes, and formats across social media platforms - Assist in creating content for Instagram, YouTube, and other digital channels - Engage with creators, influencers, and potential partners for collaborations - Be the voice of the brand—online and on-ground—representing it in a fun, confident, and relatable manner - Support marketing activities including product launches, events, pop-ups, and brand promotions - Coordinate with internal teams and vendors to ensure timely execution of campaigns Who You Are: - 1–3 years of experience in marketing or digital content creation - Strong understanding of Gen Z and Gen Alpha behavior, trends, and online culture - Active on Instagram, YouTube, and other youth-centric platforms - A natural extrovert—confident in initiating conversations and representing the brand publicly - Self-driven, quick to take initiative, and not afraid to pitch bold ideas - Strong communication skills (both spoken and written) - Open to travel, shoots, and being present at events if required

Position -Territory Sales Executive Location - North Kolkata Role & responsibilities : Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate Experience : 1-6 Years Two-Wheeler is Mandatory Note : Interested Candidate share their resume on mail: Swapna@lalpathlabs.com and whatsapp their resume on 9871839263

We're Hiring! Join Our Inclusive Team - Diverse Candidates Encouraged to Apply KEY RESPONSIBILITIES - 1. Delivering business/market share in collaboration with local Sales teams for the year/quarter/month. 2. Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the head of channel marketing. 3. Responsible for general trade, modern trade, CPC, CSD, institutions business. 4. Drive urban strategy in metros in terms of incremental growth / incremental range building / better sales metrics. 5. Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same. 6. Design trade marketing trade schemes / promotions for all BU to gain market shares/ share in trade with positive ROIs, drive metro-based micromarketing opportunities. 7. Tracking the numeric & weighted distribution. Check effectiveness of sales force (DSOs & TSMs) and guide them in ensuring implementation, roll out programs to gain weighted distribution / counter shelf via right programs in metros. 8. Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs. 9. Faster & more accurate decision making for bigger metro stores. 10. Devise & execute appropriate promotions for alternate channels like modern trade / CSD /CPC in metros. 11. Track competition activities in the store and counter the same using innovative cost-effective strategies, mount share gain strategies / Local activations / promoter strategies to gain counter share. 12. Initiate local level BTL elements / activities / programs / engagements as per market needs. 13. Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business. 14. Drive salesmen capability end to end, drive DSO rewards and recognition programs. EDUCATIONAL QUALIFICATIONS:- Graduation (any) + MBA/PGDM (any) WORK EXPERIENCE :- 4+ years post qualification work experience in distribution/ trade or channel marketing. Industry preference FMCG/FMCD/CE. Extensive travel across the geography.

About KAZO: KAZO is a leading women's fast fashion brand that epitomizes the fashionable and ornate lifestyle of todays trendsetting women. We bridge the gap between ever-changing trends and premium occasion wear by creating fashion-forward collections with unique personality and contrast. Our product range includes clothing, bags, jewellery, and fragrance, all designed with high wearability and practicality, offered at affordable prices. At KAZO, we believe in transforming the monotony of daily dressing into an incredible experience that boosts confidence and enhances the wearers day and night. Location: Noida (Sector 64) Position Overview: We are seeking a dynamic and detail-oriented Marketing Executive to join our team and lead the execution of on-ground events and brand activations, across shopping malls. The ideal candidate will have hands-on experience in vendor management , event coordination , and mall activations . This role demands strong organizational skills, effective negotiation abilities, and a passion for delivering high-impact marketing experiences. Roles and Responsibilities: Execute BTL (Below The Line) marketing events at malls. Coordinate end-to-end logistics for events, from setup to execution and dismantling. Identify, evaluate, and liaise with vendors, agencies, and mall authorities. Handle vendor negotiations, contracts, and ensure timely deliverables within budget. Secure necessary permissions, space bookings, and compliance with mall regulations. Monitor on-ground event performance and ensure brand guidelines are met. Work cross-functionally with internal teams (design, sales, etc.) for event support Prepare event reports and provide insights for continuous improvement Qualifications: Bachelors degree in Marketing, Business, or a related field 2+ years of experience in event execution at the mall level for fashion & lifestyle brands. Proven experience in vendor management and negotiation Strong network of vendor and mall contacts is a plus Excellent communication and coordination skills Ability to work in a fast-paced environment with tight deadlines Willingness to travel and be present on-site during events Why Join Us: Be a part of a forward-thinking company that is redefining fast fashion with a focus on unique, high-wearability pieces. Contribute to a brand that values innovation, creativity, and a positive work culture. Enjoy competitive compensation and benefits in a dynamic and growing organization.

Job Role & Responsibilities: • Building new avenues of business in tactical sales, sampling and retail activations • Prospecting and maintaining database of prospective leads to create business opportunities. • Meeting prospective clients and pitching according to their needs and requirements. • Coordinating for execution and delivery team to ensure delivery expectations are as per client needs. • Share information on effective practices, competition analysis business opportunity and needs. • Maintain good rapport with clients to mine new business from the existing clients. Required Skills: 1. Masters degree in Sales & Marketing. 2. Hands-on experience in Trade Marketing & Tactical Business. 3. Able to work independently with or without team. 4. Good initiative and proactive approach.

Role & responsibilities Execute FPSC marketing campaigns (Prelaunch, Launch and post Launch activities ) and review, report on effectiveness of campaigns Coordinate with Regional Managers for New FPSC Launches Developing and implementing marketing strategies for low walk- in centers/loss making centers or labs. Setup tracking systems marketing campaigns and the activities are aligned as per organization standards. Coordinate with promotional vendors for timely delivery and execution of marketing activities Tracking and documentation of marketing campaigns, approval mail’s from functional heads Keep up to dates with industry specific trends and activities that are utilized to communicate with customers Conduct market research to identify new marketing opportunities Prepare and deliver presentation after launches/activities Maintain strict confidentiality of sensitive information. Any other duties as allocated by higher authorities based on exigencies Preferred candidate profile Perks and benefits

Role & responsibilities Lead the planning and execution of BTL campaigns, events, and activations across regions Ensure consistent and immersive customer experience in all on-ground brand interactions Collaborate with cross-functional teams (Brand, Sales, Product, Digital) to integrate offline and online experiences Identify local insights and consumer behaviour to tailor region-specific BTL strategies Monitor campaign performance, gather customer feedback, and optimize based on analytics Manage vendor relationships, timelines, and budgets to ensure flawless execution Develop post-activity reports with ROI and impact metrics for continuous improvement Planning and Execution of End to end GTM for any new product launches / refresh Training and educating internal stakeholders on customer-centric approaches and best practices to foster a customer-focused culture throughout the organization Responsible for City launches / dealership launches/ Dealership Activations Responsible for Activation on ground and Channel marketing support to provide unique customer experience Driving Marketing automation thru cross functional collaboration Preferred candidate profile

We are hiring, please find the details below. Title - Business Development Outreach Specialist Vertical-Career Academy Location-Jodhpur, Bhilwara ,Jaipur Job Description: This is a front-line sales position and is responsible for driving business, achieving monthly sales targets and acquiring new customers through a defined marketing activities Prospecting for new customers through new clients (vendors) and maximizing lead generation Timely execution of all sales activities leads, campaigns, referrals & any self-generated leads Tracking and reporting marketing performance including acquisition results and market conditions Should report to the immediate manager on daily basis Be an interface between Imarticus and the prospective candidates Ensuring all performance standards are met viz. business targets, controls and compliance Overall in-charge of marketing function in the region covered by the base center Attending seminars in colleges/ conducting workshops for the college students Will have overall responsibility to collect relevant database from various sources Preparation and execution of monthly, half-yearly & yearly marketing plans Ensure that Centre targets are at a level to meet overall objectives of the organization Dedicated Sales performance against assigned target If you're excited about this opportunity and meet the qualifications, wed love to hear from you! send your resume to kirti.dudwadkar@imarticus.com