Asst. Manager / Dy. Manager - Marketing & Branding (Real Estate)

Key Purpose of the Job (Position Summary)

The role is responsible to execute, monitor and co-ordinate all the marketing & brand communications of the organization by creating communication across media, managing the media planning & buying and innovating consistently Marketing activities. Other duties include launching and coordinating brand activation initiatives, events and promotions. Also responsible for post sales communication for customers to help deliver on the brand promise.

Key Accountabilities

- Manage and develop the agency relationships

- Identifying and tying up with partners

- Manage post sales communication for customers to help deliver on the brand promise

- Vendor Management WO/PO, Invoices etc.

- Lead generation Digital

- Site branding execution

- Market intelligence

Key Functions & Responsibilities

Strategic

- To be involved in developing the annual / project specific branding strategy based on product segment and customer profile

- To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency

- To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities.

Operational

- To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities

-To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy

- To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines

- To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns

- To work with the regional sales teams to ensure timely and relevant promotion of sale of properties through advertisements, open houses, events, press releases etc.

- To track actual spends and ensure costs are within the overall budget allocated

- To monitor sales data and plan/ modify branding initiatives so as to drive achievement of sales targets

- To provide inputs to Vendors on the development of communication material

- To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc.

- To monitor competitor activities, and based on the same undertake timely market intervention.

Developmental

Internal & External Interactions

Internal: Function Heads – Marketing & Sales, Sales, Marketing, Brand, Business Development, Engineering, and Design.

External: Advertising Agency, Online/ direct Agency, Outdoor agency, PR agency, Event agencies, Vendors