Assistant Manager - Branding

You will support the execution of brand-building initiatives through offline marketing channels. This includes managing corporate events, exhibitions, brand activations, and promotional partnerships to enhance brand presence. Your responsibilities will involve planning and coordinating offline events such as product launches, trade shows, and conferences. It is essential to ensure brand consistency across all physical touchpoints, including signage, event branding, and promotional materials. Collaboration with internal teams, creative agencies, printers, and vendors will be necessary to ensure timely and high-quality deliverables. You will negotiate budgets, monitor timelines, and handle event logistics effectively. Tracking local market trends and competitor activities will be vital to propose impactful BTL marketing ideas. Executing on-ground activations and brand promotions targeted at specific market segments is also part of your role. Monitoring campaign and event budgets to ensure cost-effectiveness and brand impact will be crucial. You will be responsible for preparing post-event reports, documenting learnings, and outcomes. Working independently while managing multiple projects under tight deadlines is expected. Collaboration with other departments cross-functionally to align branding initiatives will also be necessary. Your skills should include a strong understanding of offline branding, BTL marketing, and event management. Excellent project planning and execution skills are essential. You should have the ability to manage vendors, negotiate budgets, and handle logistics efficiently. Creative thinking, attention to visual branding details, and strong communication and interpersonal skills are required. Proficiency in preparing reports, tracking ROI, organizational skills, time-management, and multitasking abilities are crucial. Knowledge of print production and branding materials is preferred, along with a basic understanding of budgeting and cost control. This is a full-time, permanent role. The benefits include paid sick time and Provident Fund. The ideal candidate should have a total of 5 years of work experience, with 5 years in branding. The work location is in person.,