Assistant Manager - Branding

Roles & Responsibilities:

• Support the execution of brand-building initiatives through offline marketing channels.
• Manage corporate events, exhibitions, brand activations and promotional partnerships to strengthen brand presence.
• Plan and coordinate offline events such as product launches, trade shows, and conferences.
• Ensure brand consistency across all physical touch points including signage, event branding, and promotional materials.
• Coordinate with internal teams, creative agencies, printers, and vendors for timely and high-quality deliverables.
• Negotiate budgets, monitor timelines, and handle event logistics.
• Track local market trends and competitor activities to suggest effective BTL (Below The Line) marketing ideas.
• Execute on-ground activations and brand promotions targeted at specific market segments.
• Monitor campaign and event budgets, ensuring cost-effectiveness and brand impact.
• Prepare post-event reports and document learnings and outcomes.
• Work independently while managing multiple projects under tight deadlines.
• Collaborate cross-functionally with other departments to align branding initiatives.

Required Skills:

• Strong understanding of offline branding, BTL marketing, and event management
• Excellent project planning and execution skills
• Ability to manage vendors, negotiate budgets, and handle logistics
• Creative thinking and attention to visual branding details
• Strong communication and interpersonal skills
• Proficient in preparing reports and tracking ROI
• Organizational and time-management skills
• Ability to multitask and thrive in high-pressure situations
• Knowledge of print production and branding materials (preferred)
• Basic understanding of budgeting and cost control

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹70,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Experience:

• total work: 5 years (Preferred)
• Branding: 5 years (Preferred)

Work Location: In person