Assistant Manager - Branding

Assistant/Associate Brand Manager

Key Responsibilities:

• Support brand strategy & positioning

  by translating high-level plans into actionable marketing initiatives
• Plan, coordinate, and execute

  360° marketing campaigns

  across digital, social, influencer, and offline channels
• Manage

  agency partners & creative briefs

  , ensuring timely delivery and high-quality output
• Assist in developing

  Go-to-Market plans

  for new launches, product rollouts, and regional initiatives
• Track

  marketing KPIs (brand awareness, engagement, retention)

  and share performance reports with actionable insights
• Conduct

  competitive research

  on pricing, positioning, campaigns, and new product trends
• Support

  PR & communication efforts

  , including social content, blogs, emailers, and event activations
• Ensure

  brand consistency

  across all customer touchpoints
• Collaborate cross-functionally with product, design, partnerships, analytics, and customer support teams
• Monitor budgets and ensure campaigns are delivered within approved costs
• Represent the brand in

  local events or activations

  to build community and thought leadership

What You’ll Bring:

• 2–4 years

  of brand/marketing experience in

  B2C, travel, or e-commerce

  industries
• Hands-on experience in

  campaign execution, social media, or digital marketing

• Strong

  project management and coordination

  skills to manage multiple stakeholders
• Ability to

  analyze data & campaign performance

  , turning insights into recommendations
• A

  creative mindset

  with attention to detail and strong storytelling skills
• Comfortable working in

  fast-paced, high-growth environments