BTL Marketing Head

You are a dynamic (BTL) Marketing Head who will lead BTL marketing initiatives for Ferty9 across various locations in Andhra Pradesh and Telangana. Your role involves overseeing a team of six BTL Managers and managing strategic planning, organization, and execution of impactful campaigns like fertility camps, brand partnerships, hyperlocal marketing initiatives, and clinic-level social media activities. With over 10 years of experience, you must possess a strong background in managing BTL campaigns within the healthcare sector, demonstrating the ability to deliver measurable results. Your leadership skills are crucial in guiding and motivating a diverse team across different geographic locations. Your responsibilities include leading and mentoring the team of BTL Managers in multiple cities, providing guidance, feedback, and performance management to ensure team cohesion and productivity. You will also be responsible for designing and executing innovative BTL marketing campaigns, managing budgets effectively, and maximizing ROI. Furthermore, you will identify target communities for location-specific campaigns, engaging with local stakeholders to strengthen brand presence and partnerships. Additionally, you will supervise social media accounts at the clinic level, ensuring consistent and engaging content while monitoring trends to enhance community engagement and timely responses.,