AVP Marketing | Youth Travel Start up MetaMorph

7.0 - 11.0 years

0 Lacs

karnataka

On-site

As a full-stack AVP Marketing at MetaMorph, you will play a pivotal role in leading all marketing functions across brand, performance, social media, content, CRM, and offline activations. Your primary responsibility will be to build a robust hyperlocal marketing engine that drives bookings and community engagement for the leading youth travel hostel brand in India. You will be tasked with owning and driving the client's marketing initiatives, focusing on brand salience across Gen Z audiences through compelling storytelling, content creation, and strategic partnerships. Your expertise in both brand and performance marketing will be crucial in designing and executing location-specific campaigns to enhance bookings at newly launched hostels. In addition to overseeing marketing strategies, you will be required to establish systems to measure ROI across various channels such as CAC, ROAS, and LTV. Your analytical mindset and fluency in data analytics, metrics, and attribution models will be essential in scaling marketing efforts to support revenue growth and aligning growth objectives with business goals. To excel in this role, you should possess at least 7 years of experience in fast-growth consumer startups, particularly in sectors like hospitality, QSR, F&B, or retail. A proven track record in both performance and brand marketing is non-negotiable, along with demonstrated expertise in leading hyperlocal and national marketing strategies for multi-location businesses. Your deep understanding of Gen Z platforms, digital behaviors, and content trends will be instrumental in driving the client's brand visibility and engagement. Moreover, your high ownership mindset, focus on speed, and measurable outcomes, coupled with your ability to build and mentor a high-performance marketing team, will be key to your success in this role. By collaborating with Founders, Revenue, Product, and Operations teams, you will ensure alignment in achieving business objectives and sustaining growth in a competitive market landscape.,

Posted 21 hours ago

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Head, Business Marketing PhonePe

12.0 - 16.0 years

0 Lacs

karnataka

On-site

As the Head of Business Marketing at PhonePe, you will be leading the end-to-end customer acquisition and brand building efforts for two innovative ventures: Pincode and Indus. In this role, you will work closely with the Group CMO, the CEO of Pincode, and the CBO of Indus to drive significant impact in emerging markets through a "build, measure, learn, adapt" philosophy. Pincode is a revolutionary quick commerce approach that empowers local neighborhood stores for last-mile delivery, while Indus is an app store designed for India, offering applications in local languages. Your primary focus will be on crafting compelling brand narratives, executing integrated marketing strategies, and establishing a strong market presence for both ventures. Your responsibilities will include developing brand strategies, designing integrated marketing campaigns, creating engaging content, optimizing performance marketing channels, managing social media engagement, implementing CRM strategies, and collaborating across teams to align marketing efforts with business objectives. Additionally, you will be responsible for defining measurable goals, tracking performance, and fostering team leadership and development. For Pincode, you will drive user and store acquisition, co-marketing with partner stores, and hyperlocal marketing initiatives. For Indus, your focus will be on user acquisition, developer relations, and promoting a diverse app ecosystem. The ideal candidate will have at least 12 years of marketing leadership experience, expertise in brand building and performance marketing, and a track record of thriving in fast-paced environments. This is an exceptional opportunity to shape the future of two high-potential businesses in India and make a significant impact. If you are passionate about building strong brands, driving customer acquisition, and leading marketing initiatives in a dynamic startup environment, we invite you to apply. PhonePe offers a range of benefits for full-time employees, including insurance coverage, wellness programs, parental support, mobility benefits, retirement benefits, and other perks. Working at PhonePe provides a rewarding experience with a focus on creativity, opportunities for growth, and a collaborative work environment. Join us in our mission to innovate and redefine industries in India.,

Posted 3 days ago

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