6 Hyperlocal Marketing Jobs

Advintrix Private Limited is a results-driven advertising agency specializing in high-impact outdoor media and BTL (Below-the-Line) marketing solutions. With our innovative approach, we help brands connect with their audiences through hyperlocal marketing, ensuring visibility and relevance. Our services include lift media branding, society gate branding, auto-rickshaw & cab branding, poster & print media, BTL marketing activities, and customized outdoor campaigns. Headquartered in Greater Noida, India, we pride ourselves on creative execution, hyperlocal targeting, and cost-effective brand visibility. This is a full-time on-site role for a Hyperlocal Sales Executive located in Noida. The Hyperlocal Sales Executive will be responsible for identifying and securing new business opportunities, building and maintaining client relationships, and executing sales strategies. Daily tasks include conducting market research, contacting potential clients, meeting sales targets, and coordinating with the marketing team for campaign execution. The role also involves managing client accounts and ensuring customer satisfaction. Qualifications: - Proven experience in sales, preferably in outdoor media or BTL marketing - Strong understanding of hyperlocal marketing strategies and execution - Excellent communication, negotiation, and interpersonal skills - Ability to work independently and as part of a team - Proficiency in market research and analysis - Strong organizational and time management skills - Experience with CRM software is a plus - Bachelor's degree in Business, Marketing, or a related field,

You are a dynamic (BTL) Marketing Head who will lead BTL marketing initiatives for Ferty9 across various locations in Andhra Pradesh and Telangana. Your role involves overseeing a team of six BTL Managers and managing strategic planning, organization, and execution of impactful campaigns like fertility camps, brand partnerships, hyperlocal marketing initiatives, and clinic-level social media activities. With over 10 years of experience, you must possess a strong background in managing BTL campaigns within the healthcare sector, demonstrating the ability to deliver measurable results. Your leadership skills are crucial in guiding and motivating a diverse team across different geographic locations. Your responsibilities include leading and mentoring the team of BTL Managers in multiple cities, providing guidance, feedback, and performance management to ensure team cohesion and productivity. You will also be responsible for designing and executing innovative BTL marketing campaigns, managing budgets effectively, and maximizing ROI. Furthermore, you will identify target communities for location-specific campaigns, engaging with local stakeholders to strengthen brand presence and partnerships. Additionally, you will supervise social media accounts at the clinic level, ensuring consistent and engaging content while monitoring trends to enhance community engagement and timely responses.,

As a Marketing Manager - Retail at PALMONAS, you will play a key role in redefining the jewellery experience by leading marketing initiatives to enhance store footfall, increase visibility, and establish strong customer connections. Your responsibilities will include partnering with visual merchandising and retail operations to create immersive brand experiences, aligning store campaigns with digital marketing efforts for a seamless online-to-offline journey, and tailoring strategies for each retail store based on local trends and customer behavior. You will have the opportunity to launch VIP shopping events, community-driven activations, and other engagement initiatives to delight customers and foster loyalty. By leveraging data insights, you will continuously optimize campaigns while ensuring the brand remains fresh, stylish, and relatable. Your focus on ROI-driven execution will involve analyzing budgets, performance data, and identifying areas for improvement to maximize budget effectiveness. The ideal candidate for this role should have at least 3 years of experience in retail marketing, with a preference for experience in jewellery, fashion, or luxury lifestyle brands. A degree in Marketing, Business, or a related field is required, and an MBA is preferred. You should possess proven expertise in both below-the-line and digital-first retail marketing, along with a creative mindset, a strong brand sense, and a deep understanding of customer journeys. Strong communication skills, a high sense of ownership, and an experimental mindset are also essential qualities we are looking for. Joining PALMONAS will allow you to be the driving force behind a bold and rapidly growing Indian jewellery brand. You will have the opportunity to shape customer perception and experience directly, work with a passionate and design-forward team, and be part of a company that is scaling rapidly, offering ample room for personal and professional growth. If you are excited about this opportunity, please send your resume to hr@palmonas.com or abhijna.mukherjee@palmonas.com, mentioning the position you are applying for.,

As an Associate Vice President (AVP) of Marketing at MetaMorph, you will play a crucial role in leading all marketing functions, including brand, performance, social media, content, CRM, and offline activations for our client, the leading youth travel hostel brand. Your expertise in both brand and performance marketing, combined with your experience in multi-location consumer businesses like hospitality, QSR, F&B, or retail, will be instrumental in driving bookings and community engagement across India. Your key responsibilities will include owning and leading our client's marketing efforts, designing and executing location-specific campaigns to boost bookings at newly launched hostels, enhancing the brand's visibility among Gen Z audiences through compelling storytelling and partnerships, establishing systems to measure ROI across all marketing channels, and building and nurturing a high-performance marketing team. You will collaborate closely with the Founders, Revenue, Product, and Operations teams to ensure alignment with business goals and drive growth. To excel in this role, you should have at least 6-7 years of experience in fast-growth consumer startups, with a strong background in both performance and brand marketing. Your proven track record in developing hyperlocal and national marketing strategies for multi-location businesses, as well as your ability to scale marketing efforts to support revenue growth, will be crucial. An analytical mindset, proficiency in data-driven decision-making, and a deep understanding of Gen Z platforms, digital behaviors, and content trends are essential for success in this position. Additionally, your high ownership mindset, focus on speed, and commitment to delivering measurable outcomes will be highly valued. If you are passionate about driving marketing initiatives that make an impact, thrive in a dynamic and innovative environment, and are eager to contribute to the growth and success of a tech-led, community-driven brand redefining experiential travel, we invite you to join us at MetaMorph and lead our client's marketing efforts towards new heights.,

As a full-stack AVP Marketing at MetaMorph, you will play a pivotal role in leading all marketing functions across brand, performance, social media, content, CRM, and offline activations. Your primary responsibility will be to build a robust hyperlocal marketing engine that drives bookings and community engagement for the leading youth travel hostel brand in India. You will be tasked with owning and driving the client's marketing initiatives, focusing on brand salience across Gen Z audiences through compelling storytelling, content creation, and strategic partnerships. Your expertise in both brand and performance marketing will be crucial in designing and executing location-specific campaigns to enhance bookings at newly launched hostels. In addition to overseeing marketing strategies, you will be required to establish systems to measure ROI across various channels such as CAC, ROAS, and LTV. Your analytical mindset and fluency in data analytics, metrics, and attribution models will be essential in scaling marketing efforts to support revenue growth and aligning growth objectives with business goals. To excel in this role, you should possess at least 7 years of experience in fast-growth consumer startups, particularly in sectors like hospitality, QSR, F&B, or retail. A proven track record in both performance and brand marketing is non-negotiable, along with demonstrated expertise in leading hyperlocal and national marketing strategies for multi-location businesses. Your deep understanding of Gen Z platforms, digital behaviors, and content trends will be instrumental in driving the client's brand visibility and engagement. Moreover, your high ownership mindset, focus on speed, and measurable outcomes, coupled with your ability to build and mentor a high-performance marketing team, will be key to your success in this role. By collaborating with Founders, Revenue, Product, and Operations teams, you will ensure alignment in achieving business objectives and sustaining growth in a competitive market landscape.,

As the Head of Business Marketing at PhonePe, you will be leading the end-to-end customer acquisition and brand building efforts for two innovative ventures: Pincode and Indus. In this role, you will work closely with the Group CMO, the CEO of Pincode, and the CBO of Indus to drive significant impact in emerging markets through a "build, measure, learn, adapt" philosophy. Pincode is a revolutionary quick commerce approach that empowers local neighborhood stores for last-mile delivery, while Indus is an app store designed for India, offering applications in local languages. Your primary focus will be on crafting compelling brand narratives, executing integrated marketing strategies, and establishing a strong market presence for both ventures. Your responsibilities will include developing brand strategies, designing integrated marketing campaigns, creating engaging content, optimizing performance marketing channels, managing social media engagement, implementing CRM strategies, and collaborating across teams to align marketing efforts with business objectives. Additionally, you will be responsible for defining measurable goals, tracking performance, and fostering team leadership and development. For Pincode, you will drive user and store acquisition, co-marketing with partner stores, and hyperlocal marketing initiatives. For Indus, your focus will be on user acquisition, developer relations, and promoting a diverse app ecosystem. The ideal candidate will have at least 12 years of marketing leadership experience, expertise in brand building and performance marketing, and a track record of thriving in fast-paced environments. This is an exceptional opportunity to shape the future of two high-potential businesses in India and make a significant impact. If you are passionate about building strong brands, driving customer acquisition, and leading marketing initiatives in a dynamic startup environment, we invite you to apply. PhonePe offers a range of benefits for full-time employees, including insurance coverage, wellness programs, parental support, mobility benefits, retirement benefits, and other perks. Working at PhonePe provides a rewarding experience with a focus on creativity, opportunities for growth, and a collaborative work environment. Join us in our mission to innovate and redefine industries in India.,