Marketing Intern

About SolarSquare Energy:

SolarSquare is one of India&aposs top 10 Rooftop solar companies enabling homes & housing societies across India to go solar. We are a team of hustlers and mission-driven individuals looking to decarbonize India one roof at a time.

-Company Website - http://www.solarsquare.in

Job Role:

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Preferred Female Candidates

Scope Of Work /Responsibilities:

Strategize and execute impactful Below The Line (BTL) marketing campaigns in target residential areas, housing societies, and commercial hubs to promote SolarSquare&aposs Annual Maintenance Contract (AMC) services.

Conduct direct customer engagement through door-to-door visits, kiosk setups, society events, and local gatherings to generate awareness and interest in solar plant maintenance.

Educate customers on:

The long-term benefits of regular solar panel maintenance.

The importance of Annual Maintenance Contracts (AMCs).

The value proposition of SolarSquares AMC services.

Generate high-quality leads for the sales team by identifying potential AMC customers and capturing their contact details.

Organize and participate in local promotional events, workshops, and awareness drives to maximize outreach and engagement.

Collect market feedback, customer insights, and competitive intelligence from on-ground activities to refine marketing strategies.

Represent SolarSquare professionally and maintain a positive brand image during all field interactions.

Collaborate with the sales and marketing teams to ensure alignment of BTL activities with overall business goals.

Expectations:

Strong event management and on-ground activation skills.

Excellent communication and presentation abilities to engage diverse audiences.

Basic computer knowledge in MS Word, Excel, and PowerPoint for reporting.

A basic understanding of solar energy and its benefits (training will be provided).

Experience in the renewable energy sector.

Creative thinking for innovative BTL activations.

Prior geographical knowledge of the assigned location.

Exceptional communication and interpersonal skills (English, Hindi + local language).

Highly energetic, enthusiastic, and proactive in engaging with people.

Presentable, approachable, and able to build rapport quickly.

Strong sense of accountability and ability to work independently in the field.

High focus and discipline in executing campaigns and achieving targets.

Positive attitude and honesty in all interactions.

Ability to connect with diverse audiences and adapt communication styles.

Must have own accommodation and food arrangements in base location.